Wednesday, December 30, 2015

Gifographics: A Game Changer for Your Business



Have you heard of gifographics?

It’s OK if you haven’t – they’re just starting to make rounds on the Web, but they’re a pretty big deal and certainly something worth getting excited about.

Gifographics, like their close cousin infographics, are a form of content that combines images and text into a super informative, super valuable visual platform. gifographics, however, have a distinct advantage: they move.

Ideal for providing relevance, information and value to readers, the gifographic is an exciting form of content that is sure to get much more popular in the coming year.

What is a Gifographic?
The term “gifographic” was coined by Neil Patel back in 2014. The term combines the word GIF, which stands for “Graphics Interchange Format” and “Graphic” which refers to visual content.
To put it simply, gifographics are just infographics that combine textual elements with animated visual content in order to form a more interactive and more interesting experience for users.
For an example of a gifographic, here’s one we recently published: A Guide to Writing & Optimizing Great SEO Content.

Why Gifographics Are So Important
Right now, the average Web users are flooded with thousands of pieces of content on a daily basis and, as such, they’re suffering from something known as content fatigue. This leads to good pieces of content getting shuffled past and companies desperate for content producing crappy fluff that clogs up the environment for the rest of us. Some marketers have come to term this “the content sea.”
If this is indeed the environment we’re living in as content marketers, it stands to reason that the content that’s going to stand out will be unique, unexpected, and valuable.

Enter gifographics.

Gifographics combine several of the hottest trends in content marketing right now – visuals, interactive content, and mobile-friendly displays – and combine them into one super-powerful format, ideal for grabbing readers’ attention and promoting social sharing.

Humans are very visual beings – we retain in memory an average of 80 percent of what we do compared to only 30 percent of what we read. Additionally, the brain process visual information about 60,000 times faster than it does textual information, which means that gifographics are the perfect vessel for delivering rapid-fire yet valuable information to consumers.

Because they are so valuable to consumers, gifographics can pose a huge potential for SEO and traffic boosts for marketers. For example, content that features exciting visual components generates 94 percent more views and marketers who optimize their articles with visuals generate 37 percent more engagement than those who do not.

Additionally, 40 percent of online users prefer visual content to text-based content. These statistics provide more than enough proof to conclusively say that gifographics are the content of the future and that marketers can do well to hop aboard the band wagon now.

Benefits of Using Gifographics in Your Content

1. Gifographics are great for SEO
Gifographics are widely regarded as one of the most effective types of content for marketers who want to improve their SEO. This is because gifographics are popular among consumers and have the potential to help companies build authority and provide value to readers.

2. Gifographics grab engagement
Want more engagement from your readers? Build a gifographic. Gifographics make information accessible to consumers and cater to the instant-gratification society we live in today.

3. Gifographics promote sharing
According to Buffer, blog posts that feature animated graphics get more shares than those without graphics. By using a gifographic in your content, it’s possible that you’ll produce more shares from readers and help spread the word about your company far beyond your ordinary reach.

4. Gifographics cater to mobile
Mobile is everything right now and if you’re not optimizing your content for mobile, you’re missing out. Fortunately, gifographics were virtually built for mobile, which means that they’re ideal for sharing, scanning, and scrolling. This will help you I increase your views and drive more conversions.

5. Gifographics add flair to your content
Most marketers use between 12-14 different types of content in their content strategy. The gifographic is a fantastic addition to this. By combining the value of visual and textual content, gifographics have a further reach than other types of content and are better equipped to take your content across the Web.

While infographics, blog posts, and video content are all important, there’s no denying that gifographics are the new kid on the block. By combining all of the viral goodness of video content with all of the informational value of textual content and facts, gifographics are truly a form of super-content that has the potential to go the distance in content marketing. Additionally, gifographics have the potential to pull marketers out of the mire of the content sea and help them create content that gets noticed by readers everywhere. Fresh, new, and exciting, gifographics are a promising form of content that can inform readers while also providing unparalleled value and excitement.

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Tuesday, December 29, 2015

Living the Dream: How to Turn Your Passion into a Profitable Business in No Time


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Stuck in a rut?

It’s probably because you aren’t doing what you love every day. And isn’t that the story of most people nowadays? I can’t even begin to count the number of people who have wished out loud that they were doing something other than what they are doing now. You’ve got stock brokers who want to be artists, bank managers who want to be musicians, scientists who want to be event planners…the list is endless.

Most of these people were deeply dissatisfied and it’s affected all areas of their lives. When challenged to step out and chase their dreams, the answer, or rather the question, always was, ‘How will these bills get paid?’ or ‘How will I take care of my children?’ And with that, they closed the proverbial door to their dreams and walked away.

But I’ve got good news!
There is a way that you and all these people can live out their dreams without becoming homeless or irresponsible parents. It is absolutely possible to turn your passion into profit. In fact, most of the leading entrepreneurs across the globe are people who are determined to follow their dreams. They are the innovators and trendsetters of our time, and there is a slot for you right up there with them. So yes, it is possible to live the dream. It has been done and I am going to show you how. Ready? Here we go:

1. Name it and sell it
Whether you have one passion or several, it is important to write it/them down. Then you need to see what that can do for others; how you can sell it to others. For instance, if you are passionate about organizing spaces, you can start a house clearance business or an organizing business for people or even companies moving into new spaces or needing a change in how a space looks without having to buy anything new. It is critical to know how you can sell your passion because that’s how you’ll pay the bills.

2. Lay the ground work
Passion is great and all but you need to keep a level head when checking out the market space for what you are offering as well as your competition. This is perhaps where the labor meets the passion because, while you will be working at what you love, it is still work.

Do a proper market analysis to see the feasibility and profitability of what you intend to do. Identify your niche and customize your product or service to attract them. Observe your competition and learn from their mistakes while improving on their strengths within the scope of your vision (no need to get side-tracked staring at the competition).

3. Two are better than one
In this new venture, you will need help from more than just one person. You need an encourager, a cheerleader who will help you remember how much you love this when you feel there is more work than love in your business.

You will also need to find people who are as passionate about what you are doing and use their strengths to build up the business. For instance, you may be great at doing the actual organizing, but you cannot market to save your life; you can get someone to help with that. Plus, as the business grows, you will need more hands on deck to keep your dream alive.

4. Become a share-bear
It is written that a lamp kept under the table is of no use to those around it, as is a dream kept hidden from people. I know that you have kept this close to your heart for years and you are pretty sensitive about people’s reaction to your dream, but sharing it with others may open up previously unknown opportunities.

In this digital age, you don’t even have to speak about it. You could open a blog and link your posts to your social media platforms to get a conversation going on your idea. You can learn a lot from responses (your own little focus group!) while marketing your business and presenting yourself as an authority on the subject which opens up consulting opportunities. So by all means, share, share, and share!

5. Put your money where your mouth is
It’s all talk until a check is issued. You need to get your money together in readiness to fund your dream. In fact, it can be a great motivator to keeping your current job because it is making money for your dream career. You may want to take a loan to get you started, but be sure not to bite off more than you can chew. After all, businesses tend to break even only after the first five years and you don’t want a dark cloud of debt hanging over your dream business, do you?

6. Aim to please
Your first few clients are some of the most important you will ever have so outdo yourself on these first jobs. Customer service needs to be top-notch since it can be a deal breaker, even with great service delivery. Make sure your work invokes a pleasant reaction from your clients; dazzle them with your skill and quality of work. After all, they are taking a chance on you and may not have much faith so make them believe. And after you have done that, repeat it every time for every client.

7. Keep the fire
Just like a marriage, the passion can fade when all the ‘practical’ life things take centre stage. And just like in a marriage, you need to keep reminding yourself why you got into this in the first place.
Remind yourself constantly why you love what you do and always work with that end in mind. As you probably know by now, a paycheck is not a sustainable motivator and that is why you probably left your job for the dream. Remember that as your own motivator and also to encourage your partners and workers to give their all to this venture that they too are passionate about.

We should all be so bold as to follow our dreams. Perhaps if more of us did, we would have better businesses and be overall happier people. Perhaps if you did, you could inspire a generation of free thinkers and innovators that live within their dreams. So go on, live the dream.

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Monday, December 28, 2015

7 Strategies to Drive Local Traffic to Your Website

This area of Texas seems to be inundated by various phone directories. At last count, I think we had 3 directories in addition to the one published by our local phone provider. I decided that I was tired of them taking up valuable shelf space, so I threw out all but one. Why? Because when I need a local product or service, I’m more inclined to find the local business online rather than referring to the local telephone directory.
Apparently I’m not alone. In fact, an August 2006 Nielsen//NetRatings/WebVisible survey reported that 70% of a group of Internet searchers used the Internet to search for local businesses; 46% of them searched for local businesses in the last 90 days.

So, what is local search, anyway? Local search refers to using geographic location terms to find a local business online, i.e. using Google and searching for “dog groomer” + “Houston.” If you’re not yet taking advantage of local search options to help you get local traffic to your website, you are missing out on a substantial amount of business.

Here are some ways you can drive local traffic to your website:

1. Local search engines. Most of the major search engines permit you to list your website and attach it to a specific geographic area. These locally-focused websites include: Google Local, Yahoo Local, MSN Local, InfoUSA, Merchant Circle,,, and

2. Other local directories. Many times local media, organizations, or businesses offer locally-based directories where you can list your business for free or for a fee. Places you might check in your local area include regional or local newspapers, televisions stations, regional or city magazines, independently owned local directories, city guides of major search engines (like Yahoo City Guide), profession or industry directory, regional/state sites, and chamber of commerce or visitor bureau sites. Ask your local clients where they look online for local goods and services to give you an idea of the sites your target market actually uses.

3. Recommendation/review sites. Many of the locally focused websites noted above offer visitors the opportunity to post testimonials or reviews about the products or services of a business. Take a few minutes to ask your local customers to go in and review your business. These recommendation sites include: AOL City Guide,,,, and

4. Optimize your website for local search. There are a number of tweaks you can add to your website to optimize it for local searches. These include:
  • Local terms in your page titles (i.e. don’t use home page as your home page title but Seattle Professional Organizer as the title of your home page).
  • Local terms in your anchor text, which is the visible, hyperlinked text on a web page that’s often underlined and/or a different color than the rest of the copy (i.e. don’t use your business name, Aamco Financial Services, but use New York City Financial Planning Services instead).
  • Local terms in your H1 and H2 tags (headlines) (i.e. those headlines that are flanked by H1 and H2 header code in the HTML code of your page)
  • Local terms in the body of your pages (i.e. mention “Houston professional dog groomer” rather than simply dog groomer or your business name in the content of your pages).

5. Location map on your site. Make it easy for locals to find you. Google Maps makes it very easy to embed a map of your location on a page of your website.

6. Physical address. Including your physical address on all pages of your site gives the search engines yet another reason to index you to be found locally.

7. Inbound Links. Request inbound links to your website from other local businesses. Search engines especially favor one-way inbound links from highly trafficked sites, so if you don’t have to list a reciprocal link back to the linking site on your site, the linking strategy becomes even stronger. Instead of using your business name as the anchor text, use a geographic description of your business as described in strategy #4 above.

If you have business with local clientele, it’s not too late to make sure that your business can be found through local search. After all, you don’t want to send your target market to the competition, do you?

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Sunday, December 27, 2015

How Mobile Monitoring Apps Can Improve Your Business



Business owners have come to realize the value of constant communication with their employees. For companies that send staff out every day, having a means of contact is crucial for productivity. Mobile devices have become part of the investment for business, but there is always a risk the devices you provided to your employees will be used, however unintentionally, against your company.

There are several ways this can happen, such as when e-mails which contain confidential company information are exchanged. There is always the possibility it can be sent to someone else, maybe even a competitor. The mobile phone can also be used to make personal calls which can be costly for your company.

So how do you, as an employer, avoid all these problems when you issue mobile phones to your staff? The simple answer is to install monitoring apps prior to handing out devices so you have a way of tracking how your devices are being used.

The next question you may have is, will the use of such an app be worth the expense on top of the amount you have already shelled out for the device. If it is a question of your company’s information security, then yes, it is worth the extra expense. Add the value of not having to worry every time your employee goes out with your company issued mobile phone and it is a no-brainer.

You may also be wondering if these apps work. The answer, again, is yes. Advance technology has seen to it that if there is a way to do something on the device, then there is a way to track it. Spying apps like mSpy are easy to download, install and use. In just a few minutes, it will be operational and you can have access to the calls, texts, instant messages, photos, videos, address book, browsing history and GPS location of the target device. You just need to find the best monitoring software that is available for you.

No matter how tech savvy your employees are or even if they delete the information from the mobile phone, you will still be able to view the content using the control panel on your computer. Every single detail will be available for you to check.

You also have the option to view the names and numbers of the people they have called. This means you can identify if any employees are making personal calls.

When your staff is out of your sight, there is no way to know what they are doing. They may be lounging in a café somewhere relaxing instead of doing sales calls. There is no way for you to verify their productivity unless you have spying software on the mobile phone that allows you to pinpoint the GPS location of the device.

With all the applications and the social media sites available online, it is very easy for employees to get distracted. They may think that they will just take a peek at their Facebook account or post a status for a few minutes then get back to work. However, it is easy to become occupied with checking all the updates or playing games. This means lost productivity for your business and thus, loss of revenue. If you have monitoring software on the mobile device, you can easily check if they are browsing non-business related sites during office hours. You can also block these sites if they are not needed for the job.

The bonus is, if your employ

ees are talking about your company in their text messages or social media posts, you will find out what they really think of your company, whether the feedback is positive or negative.
This will enable you to address situations you may not have known existed and even encourage employees to share their input. This can help improve your employee and employer relationship and keep everyone happy.

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Friday, December 25, 2015

Why Your Business Should Invest in SEO


SEO Targeting
More than 70 percent of online users utilize search engines to look for products and services. Millions of people use Google and other major search engines on a daily basis. If you are running a business you need to be aware of the large audience that is available online. This involves having a business website that is capable of creating new business opportunities. There are various reasons why your business requires SEO.

Increase Visitors
  • Your site needs to have good search engine rankings to bring in more customers and business. A good ranking makes it possible for your site to appear on the first result pages where potential customers can easily see it. A company site that does not have good rankings will be difficult to find and leaves room for your competition to be more visible to prospective customers.
  • When you implement SEO strategies, you gain more exposure for your site. SEO involves various processes that are aimed at developing a site with better rankings on search engines. A site that naturally ranks well is likely to yield better results.
  • Getting your company website on the first pages will expose you to many more consumers. This works by increasing the amount of traffic to your site.
  • Since most people who use search engines do not go beyond the first result pages, it is important for you to work on being among the top on search results. This ensures that you become as visible as possible and attract more visitors to your website.

The faster you get noticed online, the easier it will be for you to generate business. When prospective customers find you through a search engine, they are usually looking for a specified brand or product. This gives you access to targeted audiences who are more likely to make purchases.

Good Impression
With proper optimization based on main keywords and keyword phrases, you will be able to retain a top search results position for longer. This makes a good impression on users and leads to relevant traffic on a daily basis.

SEO enables your business to stand out from the rest of the competition. A good position for your website makes you an authority in the industry and helps you grow your business faster. Using SEO to improve your position on the Web can lead to more opportunities on a global scale.

Cost Effective Technique
Most digital marketers describe SEO as an affordable marketing tool that yields results. Along with being affordable, SEO provides a cost-effective alternative that can be customized to meet your specified needs and goals. Find an SEO expert who can help you identify the SEO techniques that are most suitable for your business needs.

High Conversion Rates

  • Researching on aspects such as your customer base will allow you to know which particular SEO strategies are most effective. SEO ensures that your marketing campaigns are relevant to your target audience. It can easily be evaluated according to the progress that you make and the results that are delivered.
  • Research makes it possible for you to determine how the entire process will be implemented. You can evaluate keywords to establish how small or large the market is and the number of people who are searching for those keywords.
  • When you are aware of why certain keywords are being used in searches and provide solutions to your audience, you are in a better position to become a trustworthy business that can address its needs. This helps to improve conversion rates in terms of visitors to actual sales.

Long-Term Strategy
SEO is continually evolving and several companies continue to make the necessary adjustments to keep up with its dynamism. Unethical SEO practices such as spamming have attracted harsh penalties and companies have adapted to effective techniques such as quality content creation and link building to keep rankings up. SEO will always be relevant for online businesses and it is important to be an active participant in this effective digital marketing phenomenon.

Although some companies may feel that they only need to implement SEO until they achieve higher rankings, the reality is that these rankings need to be maintained. The world of online business is competitive with numerous sites aiming for the top spots. You need to remain competitive by continually improving your rankings and getting your fair share of online traffic. Without SEO, you risk giving your competitors your share of the market.

SEO techniques enable you to make it easier for your customers to find you and interact with you. The Internet is a convenient resource for consumers who use it to search for businesses, products, services and buy what they need. They can use the Internet from wherever they are and at any time. SEO ensures that they can find you online.
Search engine optimization is an investment that you can make on a long-term basis to help your site attract traffic organically. As people continue to harness the power of the Internet, SEO increases in value as an online marketing strategy.

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Wednesday, December 23, 2015

The Top Must-Have Business Apps


Image courtesy of (KROMKRATHOG)/
Managing a business is a colossal endeavor. Business owners need to find ways to reach audiences, lead employees to reach goals, attend endless meetings with potential prospects and partners, and all the while remain as productive and effective as possible. Yet we live in the glorious age of technology, and for whatever challenges you, there’s an app for that.

Business management applications are plentiful. These are fabulous tools that business owners can rely on to help make most jobs much simpler, and profits much higher.

As the year comes to a close, it’s time to take a look back and recognize the best business-based applications of 2015 so you can begin to prep for the year ahead, by getting ahead.

Most business owners are constantly battling to keep up with a barrage of e-mails on a day-today basis. When you’re on a mobile device, this process goes a lot slower than most would prefer due to size limitations of the keyboard. Nintype seeks to solve that issue through a unique combination of swipes and double taps that allows users to type more than one hundred words per minute.

This keyboard application features an ultra-fast two-handed sliding keyword interface that creates words using slides and taps, however, normal typing is also an option. Backspace slides erase words quickly, edge slide shortcuts add punctuation in an instant, and a top bar corrects previous words and makes sending out mobile emails a breeze. Once you master Nintype, you’ll wonder how you ever did business without it.

Workflow is a creative personal automation tool that allows users to skip frivolous tasks and get on with the things that matter most. The drag-and-drop interface makes creating powerful workflows a cinch. This app works by setting certain conditions for your phone to take action once the requirements have been met. For instance, Workflow can call you an Uber vehicle before a certain calendar event, post photos to Twitter at a certain point in the day, and so much more. With more than 200 actions across Contacts, Maps, Reminders, Calendars, etc., Workflow is like a bona fide digital personal assistant.

Evernote Scannable
Contact and document management is delightfully easy with Evernote Scannable. This app quickly and easily digitizes receipts, business cards, papers, contracts and just about every other type of document you can think of. When business cards are scanned, the app will automatically handle any necessary cropping and rotating as well as pull up the individual’s contact information from LinkedIn and save them to your contacts. With the added ability of sending a variety of documents via email or text and the convenience of converting and exporting files to PDF or JPG format, Evernote Scannable makes sure that you never had to dig through a mountain of documents again.

Live streaming video has become one of the hottest and most effective ways of reaching audiences in an authentic and personal way. With that, several streaming applications have recently made a huge splash in the social arena, the most prominent of which is Periscope. With the recent expansion to Android devices, Periscope is now available for business owners wielding non-Apple devices to hold live streams and really relate to their followers.

Periscope has become an amazing tool for businesses to gain awareness by airing how-to streams, live Q&A sessions, sneak peaks at new products, special offers, and more. With major brands like Red Bull and Mountain Dew getting in on the action, Periscope is poised to become the next big thing in digital social interactions.

Expensify is the business traveler’s best friend. The app, which describes itself as providing “expense reports that don’t suck,” allows travelers to scan and organize receipts with almost no effort. With the “smart” mode, Expensify will read uploaded receipts and automatically fill in fields like company name and purchase amount. The app will also systematically categorize these purchases as well.
Expensify also contains features for tracking mileage and time, giving you one less thing to manage. When everything is said and done, you will have robust and detailed expense reports at the ready. With a clean and intuitive user experience, Expensify is a must-have app for any business traveler.
Mobile technology has made operating and leading a business easier than ever before. With these apps on your team, you can manage all of your brand’s needs directly from your Smartphone device. We live in an age when you can run a business from the palm of your hand. That’s exciting stuff. Now go be productive.

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Tuesday, December 22, 2015

Local Marketing Strategies For Your Business



For a lot of brands, local marketing strategies are essential to overall success because they allow you to reach a targeted, nearby audience. As a starting point, if your business is interested in leveraging local marketing, you should develop tactical approaches that have a strong connection to search engine marketing. Make sure you’re receiving as much digital “real estate” as possible in keyword relevant SERPs (search engine results pages). Sure, copy is effective, and visuals can be compelling, but in terms of growing your online presence, it all begins with where you appear in a search engine results. Typically, most of the traffic you drive to your site will come from your search engine marketing, so it’s crucial to think about your organic presence and what your search results look like.
Consider the tactics below to help your business enhance their local marketing:

Local Title Tags
Title tags targeting specific geographic locations should be included in any local marketing strategy. To highlight this, consider a New York-based organization. Adding “NY” or “NYC” to the end of your title tags is an incredibly easy way to focus on locality with search results. Including these geographic terms is a great indicator to search engines that you’re located in a particular area, and act as a signal to consider that facet when presenting search results. That being said, adding location to your tags is important. It shouldn’t be the sole focus of a title tag or take away from the user-experience in any way since the main objective of title and header tags is to help search engines understand content and get users the best experience possible with your website.

Social Media Integration
Surprisingly, even though it is quite simple to integrate, a lot of brands fail to include social media into their local marketing strategy. Taking steps to add a description to Twitter that highlights where your company is located optimizes your profile for local users and helps Google rank your Twitter page for local search, and this requires little to no effort at all. On Facebook, you can more specifically define your address on a map, ensuring that users are interacting with your brand or looking to find out contact information to easily identify what they need. Pinterest is another example of a social platform that is often not used to its full potential for start-ups. Vivid imagery can only do so much. If you have products that you’re selling, make it easier for users to purchase them and consider Pinterest’s new advertising platform. Each post should make it very clear as to where and how a user can purchase a product, otherwise the opportunity to make a sale is essentially lost.

Google Maps
The maps feature in Google is often omitted from local marketing strategies when brands are first starting out, likely due to timing or lack of resources. Defining where your business is on Google Maps is incredibly important to users and search engines alike – especially if you’re a B2C with a brick-and-mortar location. When users search for your brand name, if you have a storefront, you want them to know exactly where they can go to find you so your business can go from online to offline as easily and efficiently as possible.

Google ‘My Business’
If you don’t already have one, set up a Google “My Business” page — they are particularly helpful for local businesses. By providing details about your offline presence such as your hours, phone number, relevant photos and a section for customer reviews, when users conduct a branded search, on the right side of the SERP you’ll get a special branded result complete with images and some of the information you defined for your account. Not only does this add legitimacy to your business and instill a trust factor with your users, it also increases click through rate on your search results.

Site Links
Site links are the set of links to landing pages that appear below a branded search result online. For the most part, these can be determined in Google Webmaster Tools in just a few steps. While you can’t select each specific page, you can indicate which pages you would like to exclude. When someone searches for your brand, they’re provided with more options to click different pages and elements of your business.

Paid advertising is an easy way to claim additional digital real estate. A lot of studies have shown that if you’re in a high position in search results for both organic and paid results, that your click-through rate will be much higher. Seeing your brand name in both locations keeps your company on the minds of consumers — the more they see it, the more likely they will be to recall and recognize it. Using search engine marketing and PPC initiatives in tandem can be incredibly useful for brands just starting out. Particularly for local companies, paid digital advertising allows you to exclude certain locations so that you can focus your resources and efforts on the users that are most likely to convert and visit your business.

Local Marketing: A Checklist for Success
For any effective local marketing strategy, the above tactics should be included and serve as a checklist for success. In addition to the above, geo targeting is an important local strategy to consider. If your budget and resources allow for it, geo fencing and targeting specific individuals and serving them with incredibly relevant content can be very effective at driving conversions and fostering growth. If you’re a local store and know that users nearby are at shops offering similar products, you can use hyper-local targeted marketing to serve those customers within a specific geo-grid special coupons, deals, or advertisements to their mobile phone to promote your business. This is just another way to leverage location take your online initiatives offline.

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