Showing posts with label Medical Office. Show all posts
Showing posts with label Medical Office. Show all posts

Wednesday, March 19, 2014

Front Desk Training Tips for Medical Offices

Front Desk Training Tips for Medical Offices

 
Medical receptionists work in physicians' offices, clinics and nursing homes.
Medical receptionists work in physicians' offices, clinics and nursing homes.
 

Medical receptionists work at the front desk of medical offices answering phones, greeting patients, and handling written and electronic communications. Medical office receptionists differ from non-medical receptionists because they must deal with patients as opposed to customers. Through effective training methods, medical office receptionists develop the necessary skills to address the busy atmosphere in which they work.

Formal Training

The bulk of the medical office receptionist’s training is done at the job site, but some employers may require receptionists to obtain formal training prior to employment. This involves completing either a two-year associate degree or a one-year certificate program through a community college or technical school. Coursework includes medical terminology, medical insurance coding and medical office procedures. If the physician regularly conducts interviews, the receptionist may need further training on how to handle media requests and interviews.

Appoint a Trainer

A medical office manager is usually given the responsibility of training medical receptionists. The manager accomplishes this by having the newly hired medical receptionist meet the physicians, nurses and other staff and take a tour of the building. The manager also prepares a written training manual explaining the medical office’s polices, procedures, etiquette, history and job expectations, which is given to the new receptionist. The manager may sit down with the new employee to review the manual or have the employee read it at her leisure.

Establish the Receptionist’s Role

Within the parameters of office policies and procedures, the medical office manager should establish the medical receptionist’s role. The office manager trains the employee by pointing out the different types of patients the employee will encounter, such as older adults who are ill or hard of hearing and irate patients. Managers explain other priorities, such as filing medical records, recording payments into the computer and keeping voice mail messages and personal phone call to a minimum. The office manager may also provide a list of other physicians, so patients are directed to other doctors if an appointment isn’t available.

Hold Regular Meetings

The office manager and staff may schedule weekly or monthly meetings with the receptionist to reinforce training with literature or visual presentations, identify problems and develop a plan to address deficiencies. New receptionists are prone to feeling overwhelmed or distraught during the first month of employment. Office managers need to reassure their employees that these feelings will dissipate as they gain experience on the job. Office managers may also assign another medical receptionist in the office to act as the new employee’s mentor.


Monday, March 3, 2014

Seven Rules for Medical Office Phone Etiquette

Staff members displaying appropriate phone etiquette create positive impressions of your practice.

Staff members displaying appropriate phone etiquette create positive impressions of your practice.
 

The behavior of your medical office staff on inbound and outbound calls can have a positive or negative impact on your business. Whether a receptionist is scheduling an appointment or a nurse is answering a question, excellent phone etiquette and customer service is required to prevent patient attrition and spread of negative word-of-mouth advertising. Ask your staff to follow these seven rules of etiquette when dealing with patients, vendors, colleagues and others on the phone.
Step 1:  Answer inbound calls as quickly as possible -- before the third ring -- to prevent a caller from thinking the office is understaffed. Too many rings is an unnecessary irritation in waiting patients and can create a negative office atmosphere. Impress upon your staff that everyone in the office should assist with this issue.
 
Step 2:  Greet callers in a friendly, professional manner with the office and staff member name: “Good afternoon, Thousands of Smiles Dental office, this is Jacob. How may I be of assistance?” Smile during every call, as smiling can naturally improve the voice to make it seem more energetic and friendly.
Step 3:  Speak in a low tone using moderate volume and speed to convey words in a clear, understandable way. Raise tone or volume to emphasize a point or clarify as the situation dictates. For example, a staff member might raise the volume of his voice for an elderly patient who asks him to speak up.
 
Step 4:  Ask a caller’s permission to place her on hold if necessary. For example, after the greeting and determining the caller’s name, a staff member might say, “Mrs. Anderson, I'm assisting a patient on the other line. May I please place you on a brief hold? (waits for answer) Thank you. Please hold.”
 
Step 5:  Use nontechnical language instead of jargon or medical abbreviations, as a caller or call receiver might not understand medical terminology. If use of a medical term, phrase or abbreviation is necessary, ask staff members to offer a definition in context to clarify meaning.
 
Step 6:  Listen to the caller or call receiver attentively to determine the best way to assist and to show interest and concern. Advise staff members to take notes while listening, wait for the caller to finish speaking and repeat key points or ask questions to clarify the caller or receiver’s statements.
 

Saturday, March 1, 2014

Making SEO Work for Your Medical Office

 

practice-marketing-series-making-seo-work-medical-office
 
A 2012 study by Google found that 77% of patients search for their physician online prior to booking an appointment. This makes two things readily apparent. One, your practice needs a high-caliber website. Two, potential patients must be able to find said website on search engines. Welcome to the world of search engine optimization.

Using SEO-best practices when creating content for your website is an inexpensive way to raise awareness of your practice — the first step in bringing in new revenue-generating patients. And although what you’ll read here won’t make you an SEO specialist, it’ll provide an understanding of what SEO is and how to apply its principles to market your practice.

What is SEO?

Search engine optimization is the process of increasing a website’s ranking on search result listings generated by engines like Google, Yahoo and Bing. Since web users are increasingly less likely to click on the links further down the list, the goal is to be at or near the top of the first page.
For instance, a family physician located in Baltimore would want to appear high on the list of results when people search for terms like “family doctor Baltimore” or “Baltimore family physician.”
Now, let’s take a look at the primary factors affecting your website’s ranking:
  • Content – the actual words or text on your site
  • HTML – the programming language used to build the site
  • Architecture – refers to structure, while considering the way users interact with your site and the content search engines use to crawl your pages
  • Back-links – when reputable outside websites link back to your site
Combined, these elements determine how search engines rank your website among peers. So when creating your site, be sure to build upon them with SEO in mind.

SEO Best Practices

Sprinkle key terms throughout content – The term(s) you want to appear for, such as “Baltimore family doctor”, should be used occasionally in the text on your website. Using a keyword once per 100 words is a safe rule to follow.

Substantial keyword research – It’s important to find out what terms potential patients are actually looking for before creating your content. By using the Google Adwords Keyword Tool, you can determine people’s search habits for a given keyword, including volume and geographic area.

Hyper-localize search terms – If you’re located in a large metropolitan area like New York City, there will be more competition for the top ranking spots. Therefore, it’s easier to rank well in community-centric searches, like “pediatrician Queens” or “Harlem cardiologist.”

Maintain a blogBlogs are easy ways to keep creating content that will help your site appear for varied search terms. This way, you aren’t limited to the keywords on the standard pages of your website.

Start with some professional help – SEO specialists are professionals who focus solely on optimizing websites. It’s a good idea to hire a consultant to look at your site and tell you what areas need improvement. If the fixes are basic, you can take it from there.

SEO Worst Practices

Keyword stuffing – While the goal is to show up for certain keywords, using the word excessively within your text will actually get you penalized by Google and placed further down in search rankings.

Invisible Text – If discovered, this tactic will get your search ranking lowered. It involves placing keywords onto the page that viewers can’t see in an attempt to boost search ranking without providing valuable content. A common ploy is placing white text over a white background.
Getting too Flash-y – Building your website with applications like Flash, AJAX and JavaScript may make your site look a bit nicer but slows down loading times. For Google, a slow loading time will negatively affect your site’s search rankings.

Subpar content – Although it’s important to optimize your site, don’t let it get in the way of creating quality content. After all, if potential patients come across your site just to discover useless information, it’s highly unlikely they’ll come to you for care.

Dementia Signage for the Home

Patient Excuse Form Notepad (Pink)