Monday, January 2, 2017

Parents of 5-Year-Old Killed in Car Crash Sue Apple

 

facetime
The parents of a five-year-old girl who was killed after a driver using FaceTime hit their family’s vehicle are suing Apple, saying the tech firm is liable for not implementing technology to prevent the app’s use while driving.

According to Apple Insider, the parents, James and Bethany Modisette, say Apple’s “failure to install and implement” a patented ability to “‘lock out’ the ability of drivers to utilize the FaceTime application on the Apple iPhone when driving a motor vehicle” makes the iPhone maker liable.
The fatal collision occurred Dec. 24, 2014 in Texas, when a 20-year-old man rear-ended the Modisette’s vehicle at 65 miles per hour while he was on a FaceTime call on his iPhone 6 Plus. Both the parents and five-year-old Moriah were injured, but the child succumbed to her injuries in hospital.
The lawsuit says the drivers actions were “inextricably intertwined” with Apple’s failure to implement its patented lockout feature, a decision that the filing calls a breach of “duty of care to plaintiffs.”

Apple, the filing goes on to say, has had the ability to implement lockout technology since 2008 but has “continuously failed to implement a safer, alternative design that would lock-out and prevent use of FaceTime while driving.”

The lawsuit does not demand Apple implement the technology, however. Instead, it seeks damages, medical expenses and any other remuneration “the court sees fit.”

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Friday, December 23, 2016

How a Managed Service Provider Drove Demand on LinkedIn with Prospects Who Previously Ignored Communications

 

LinkedIn_Lookup
Studies from the Alterra Group show that 97 percent of marketers report account-based marketing approaches have the highest ROI. The IT Services Marketing Association (ITSMA) reports that 85 percent of marketers who measure ROI describe account-based marketing as delivering the highest returns of all other marketing approaches. And, LinkedIn reports that social selling professionals that take an account-based marketing approach gain 45 percent more opportunities.

Yet, most sales and marketing professionals fail to take an account-based marketing approach on LinkedIn and on social media in general. For example, Single Point of Contact, a California-based MSP, was targeting real estate management firms with the same promises of reduced IT savings, increased security and other generic claims that other managed service providers were also discussing. They were making these generic claims without showing any proof and showing how and why they’re able to provide these benefits to targeted audiences.

On LinkedIn, the profile of the vice-president of business development was mainly a resume and there was no quantifiable, specific value being communicated to the targeted audiences. The firm had no case studies that it can use on its profile and in nurturing efforts to targeted prospects. The blog content was general in nature and did not show targeted audiences that it understood their specific issues, challenges and circumstances. And, it didn’t show how it can take its targeted audiences vision and turn it into a path to value (which you can only do with an account-based marketing approach).

Here Are the Steps We Took to Help Single Point of Contact Drive Demand with Specific, Targeted Audiences

1. Take an account-based marketing approach to our client’s LinkedIn profile. We focused on pulling in prospects with relevant stories rather than just push out content – even on the vice-president’s profile where we show his unique business story and the results that his clients have gained under his direction. You’ll find case studies throughout the profile. So, instead of using the experience section as a resume, the vice-president now has content for different audiences with different needs. You’ll find a position that shows how he helped Shorenstein Realty (one of the largest, oldest, most respected real estate management firms in the U.S. that was spending upward of $750,000 on its IT infrastructure) cut IT Opex by 43 percent. By making the vice-president’s profile case study based, we show his relevance and how he is in tune with his buyer’s needs. By talking about Shorenstein Realty within his profile in multiple spots – an IT leader within a local SF Bay real estate management firm reached out to our client to connect and asked specific questions based on the content found inside the profile. Do you see the power of taking an account-based marketing approach to your profile where you focus on what’s going to allow you to open the door to the targeted audiences that you are looking to attract? This SF Bay real estate management firm ignored all previous communications up until now.

2. Take an account-based marketing approach with social content strategy. Now, building the foundation was only the first step. Single Point of Contact needed the content to further nurture relationships with interested parties. For example, as Single Point of Contact’s vice-president’s profile piqued interest by talking about his work with Shorenstein Realty, the company needed case studies to continue the conversation. And, the company needed case studies for other markets that it wanted to penetrate. Now, on the Single Point of Contact website, you’d learn how the managed service provider supports the broadband industry (another target market for the managed service provider). You’d see how it helped a law firm save $24,000 with just one fix (another big target market). Along with case studies, we provided the company with a blog post and LinkedIn publishing platform posts that would challenge IT leaders within these target industries and provide them alternative answers to their unique challenges.

3. Take an account-based LinkedIn marketing and social selling approach – In many cases, your LinkedIn profile and your content will not drive demand enough to produce the ROI you want. It’s the next step actions you take and how you use the content to build and leverage relationships that will move prospects closer to the sale. That’s why we mapped out how Single Point of Contact should be connecting and building relationships with specific key decision makers within the targeted accounts that the managed service provider wanted. We mapped out content paths based on the specific issues that the targeted accounts were facing and how the prospects were reacting and engaging with the content.

Results of an Account-Based Marketing Approach on LinkedIn

Besides attracting a large real-estate management company (when all previous attempts to gain their attention failed), taking an account-based marketing approach to LinkedIn provided Single Point of Contact with:
  • Engagement driving visibility;
  • Access to higher quality leads who saw the Managed Service Provider’s business value;
  • Increased lead conversions as IT buyers saw how Single Point of Contact can help them overcome IT challenges and create a path to value;
  • A strong foundation to build key relationships with enterprise decision makers.

Click here to read the complete case study to learn more.


Now, look at your profile and your messaging. Are you speaking to “everyone” instead of very specific audiences and showing that you truly understand their unique challenges and that you are uniquely qualified to solve their problems? If so, that may be why you’re connection conversions are low and why your prospects are ignoring your messaging. Maybe it’s time for you to seriously think about giving your LinkedIn profile a makeover and design it to move conversations forward with very specific audiences.

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Wednesday, December 21, 2016

Consumer Privacy Groups Ask FTC to Probe Google Policy Change

 

Image courtesy of (Stuart Miles) / FreeDigitalPhotos.net
 
The Federal Trade Commission is, once again, being asked to investigate Google over allegations the tech firm’s policy change this past summer violates user privacy.

Consumer Watchdog and Privacy Rights Clearing House filed a complaint with the FTC last week, saying the June 28 policy change hands Google the ability to put together profiles of people who use Google’s search and services.

The complaint alleges the policy change violates Section 5 of the Federal Trade Commission Act as well as the terms of the “Buzz Consent Agreement” Google signed with the agency.

The Buzz Consent Agreement was born in 2011 after the FTC determined Google had violated its own privacy policy when launching Buzz, its unsuccessful social network meant to compete with Facebook. As part of the pact, Google, if it changes the way it shares data, must receive informed consent before sharing users’ information with third parties.

Consumer Watchdog and Privacy Rights Clearing House are urging the FTC to “claw back all advertising revenue earned by Google since the date of the change, citing past privacy violations by the internet giant as evidence that lesser penalties would not be enough to make the company respect consumers’ privacy rights,” according to a Consumer Watchdog blog post.

“Fines Google has faced so far are but pocket change for Google. The company’s executives consider it merely the cost of doing business as they willfully violate our privacy,” Consumer Watchdog privacy project director John M. Simpson said in the blog post. “The FTC must take meaningful action to stop this serial abuser and force it to give up its ill-gotten gains.”

Google, in a statement to The Washington Post, said it has done nothing wrong.

“Before we launched this update, we tested it around the world with the goal of understanding how to provide users with clear choice and transparency,” the company told the publication. “As a result, it is 100 percent optional — if users do not opt-in to these changes, their Google experience will remain unchanged.”

The FTC has not said yet if it will launch an investigation but did say it was “reviewing” the newly-filed complaint.

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Saturday, December 17, 2016

Private Cyber Insurance Capable of Managing Most Risks

PRESS RELEASE

 
WASHINGTON – Cyber vulnerability is a growing source of significant risk for both the public and private sectors that has prompted a market for insurance products capable of managing the overwhelming majority of cyber-attacks firms might face, according to a new policy study from the R Street Institute.
 
The study by R Street Senior Fellow Ian Adams finds the market is growing at a rate of 26 to 50 percent per year. The U.S. insurance industry collected $2.75 billion in cyber insurance premiums in 2015, a total that is expected to grow to $7.5 billion by 2020. Overall industry capacity is currently estimated to be about $500 million.
 
“Encouragingly, to date, policies with $50 million limits would be able to cover roughly 92 percent of cyber-event claims,” Adams writes.
 
However, the study acknowledges that some models place the likelihood of a major cyber event that causes between $250 billion and $1 trillion in damage at some point in the next decade to be between 10 and 20 percent. Given the potential for this sort of “black swan” event, some have proposed a government backstop or reinsurance facility to manage the nation’s cyber exposure.
 
Adams warns policymakers to be cautious about any plan that could dampen development of private solutions or displace private coverage, particularly given the tendency of government insurance programs to inculcate moral hazard, channel funds through inefficient and unpredictable processes, and unnecessarily delay recovery.
 
“What can be assessed for certain is that the cyber insurance market is growing rapidly and that it already has sufficient capacity to cover the overwhelming bulk of events the market already has faced,” Adams writes. “It is also the case that businesses report they are satisfied with their existing cyber coverages. Unlike in the case of terrorism in the early 2000s, there is no evidence that insureds are requesting coverage limits that insurers and/or reinsurers have been unable or unwilling to fulfill.”
 
 
R Street is a nonprofit, nonpartisan public policy research organization whose mission is to promote free markets and limited, effective government. It has headquarters in Washington, D.C. and five regional offices across the country. Its website is www.rstreet.org.

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SEO IQ: How to Choose a Marketing Agency That Actually Delivers Results

 

SEO Targeting
 
You have just been tasked with finding a reputable search engine optimization (SEO) agency that will provide your company with various online marketing services. After performing a quick search, you’ve come to the daunting realization that there are dozens of agencies, and you don’t know how to tell them apart.

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Let’s go over a few common misconceptions about what you should be looking for in a marketing firm. Question your hiring motives if you believe the following statements.

Myth:

“Their website is very well-designed, I bet it would be a trustworthy company to work with.”

Myth

“This company is ranking in the top spot on Google for my area, the people who run it have to know what they’re doing.”

Myth

“This SEO firm is well-known. It has hundreds of employees, and by the looks of it, it is making a killing selling its services. No one would hire the company if it didn’t know what it was doing, right?”

Here’s how to dig under the surface to find the SEO company that fits your brand’s image and, more importantly, delivers results.

Decide What Your Company Needs

Are you looking for links to be added or removed? A one-time SEO audit, ongoing SEO work, PPC campaign management, online reputation management, or content marketing?

The point is to identify your company’s exact marketing goals before you even talk to a SEO firm. The services you select should be optimized to your revenue model. Why pay for something that you don’t need? Why spend money that isn’t going to maximize ROI? Know what needs to be done beforehand so you’re able to come up with specific goals you want the SEO company to meet. Entrepreneur.com provides this great article on How To Come Up With Marketing Goals.

Once you have determined the services that you need, do some research on what results you can reasonably expect, in what timeframe, and for how much money. Read up on what constitutes ‘black hat’ SEO and stay as far away from those companies as possible. Find out about digital advertising and online reputation company best practices and identify a firm that employs them.

Be Active During Consultations

After finding a list of strong candidates, schedule a consultation. Whether the consultation is in person or over video chat, get a feel for who they are as people and as a firm. Will your company thrive under this marketing agency? Are there obvious differences in company character that could cause problems later? Emphasize the fact that your company demands results specific to your needs.
By the end of the consultation, which can take anywhere from a few hours to a few days, you should have reasonable expectations for what this online marketing agency can accomplish. You should also receive a proposal containing the services you will need, the costs associated with each one, and the amount of time it will take for your goals to be met.

Now repeat the process with various other marketing firms to gather a table of candidates for comparison. But don’t advertise the fact that you’re checking out other agencies. If you do, they may not work hard for your business. After all, the most effective marketing agencies have clients scrambling to work with the firm, not the other way around.

Gather References and Case Studies


image2

Back to our emphasized point, you want to hire a company that gets the job done. The simplest way to acquire this information is to ask the marketing company. What are the results it has delivered to past clients? Did it improve e-mail CTR, grow a strong social media fan base, improve the number of targeted leads acquired through landing pages? Are the companies it has worked with in the past similar to your brand?

Were there any clients who had a poor experience? If so, were their online marketing goals similar to your own? Putting together a rock solid foundation of research is key to uncovering a marketing agency that is right for you and delivers timely results.

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What You Can Learn From Vine’s Demise

 

vine
“Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.”

– Team Vine and Twitter
Almost four years to the day of Twitter’s $30-million acquisition of the popular video sharing app that the Los Angeles Times once called, “…one of best social media apps in the market,” Vine is officially dead.

The Vine and Twitter team announced on Oct. 27 that the app would be “discontinued,” but the website and six-second videos would remain accessible, for now.

While the announcement made big waves, it came as no surprise to many considering that Twitter has been struggling immensely for some time now, as well as the fact that the video platform received little to no marketing support.

Taking a look at the untimely demise of this revolutionary application, there are certain universal lessons that can be pulled from the unfortunate situation and applied to small business blueprints all over the world.

Lesson 1: Don’t Put All of Your Eggs in One Basket

It has been expressed many times over that certain mediums are absolutely critical to a brand’s success; Facebook, Twitter, blogs, YouTube, etc. All of these things have been touted as modern marvels of business, but in reality, they are merely channels for your message to flow through and reach consumers.

These vehicles, no matter how mighty, come and go. A little over a decade ago, the thought of Myspace falling off the social media map was inconceivable. While some of these portals have demonstrated their staying power, none are impervious to collapse.

The lesson here is to not rely so heavily on one mechanism for conveying your message that you endanger your company’s future.
As Chris Stocker, CSI Marketing Solutions president and CEO explained:
“Vine shutting down is primarily going to negatively impact businesses that had all their eggs in the Vine basket. As digital marketers, it is important to be where the attention is and cross-promote within those areas. For the businesses that were able to drive their Vine followers to other platforms such as Snapchat, Instagram, etc. they will not see as big of a negative impact.”
If you are going to play in the realm of social media, you have to diversify your efforts.

Lesson 2: Be a Leader in Innovation

Digital technologies provide newcomers to the business arena with minimal barriers to entry. When Vine was first introduced, it was something new and exciting, something special. It was truly disruptive; for a moment.

One of the main problems was that the company failed to continue pushing new ideas after its initial success and when companies continue moving forward with the same offerings, ideas become stale or they get stolen.

In order to remain a market leader, innovation is the name of the game. Incremental improvements, for the most part, just won’t do; ideas must be subversive.

The point is that continually presenting your customers unique offerings that provide real value should be your No. 1 priority. If you don’t do this, your competition will be happy to take up the mantle.

Lesson 3: Ferociously Promote

This was again one of Twitter’s biggest failures with Vine. The company failed to continue pushing the platform after the boom of its success. To be fair, Twitter clearly has its own set of problems close to home, but that is still no excuse for essentially neglecting its purchase.

Take this as a prime example of what not to do with a product that achieves minimal success; never put it on cruise control. In order to test the true viability of a product, it has to be continually marketed, promoted and improved in order to reach its full potential.

Lesson 4: Never Underestimate the Power of Small Communities

At its peak, Vine had roughly 200 million monthly active users. While many of these people, including some of its biggest stars, began to jump ship as the platform sank, in its heyday the application had a vibrant, strong and meaningful community. Despite its size, people were passionate about Vine; many still are.

The truth is, the size of your brand’s community is not the end-all-and-be-all. What matters most is how engaged, devoted, passionate, and driven those people are. This is the entire premise behind advocacy marketing; building a community around your most staunchly loyal customers.

At the end of the day, 1,000 devoted consumers are more impactful than 100,000 tentative followers. The key is learning to leverage these folks as your ambassadors in organic and meaningful ways. They need to feel the love or they will eventually go elsewhere.

Lesson 5: Follow the Trends

Don’t be confused by this; following trends does not mean buying into every flash in the pan. It means paying attention to where your audience is moving, because the public is always testing and trying out new platforms and offerings.

Five years ago, companies knew that if they wanted to target millennials, Facebook was the place to be. That is not exactly the case today, however, as this generation now favors places like Instagram and Snapchat.
Don’t cling to social networks as if they are something sacred. When your target consumers start to abandon a platform, follow them.

Moreover, it is vital to understand the underlying motivators behind their transition because this will help you to craft better marketing materials.

It’s a bit sad to see Vine go so soon. But in every difficulty, there are lessons to be learned. In Vine’s case, there are many. Don’t let this platform fade into obscurity in vain. Take the lessons it had to offer and apply those to your business in the hopes of not succumbing to the same unfortunate fate.

What other lessons can be derived from Vine’ passing? What is the No. 1 reason it couldn’t survive?

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Friday, December 9, 2016

Why Businesses Fail to Attract Clients Online

 

website
The Internet is one of the greatest tools available to professionals these days. Businesses can use the Web to grow and prosper. This is so obvious that you don’t even need to make the case anymore. The obviousness of the Internet’s importance has only increased our confusion as to why there are so many websites that are, for all intents and purposes, being designed to fail. Companies are using websites and Web marketing techniques that ensure that the company will not be able to attract customers.

We have spent a lot of time in the industry and the reason behind this is clear to us. Too many people still think of the Internet simply as a tool. They think of it as something that simply performs a function. They don’t focus on the design as long as the website is fulfilling a purpose. This, to us, seems to be a broken way of thinking. It is like saying a restaurant doesn’t have to focus on their dining area as long as they sell food. Sure, the basic function of a restaurant is to serve food, but no one would like to sit in a drab and lifeless restaurant to eat. Would you? What about an interaction with customers and the experience they get when dealing with your business? They are both vital for the success of businesses offline and online.

Why Many People Misunderstand Web Design, Development, and Marketing

The most interesting insight about this mindset is that it’s usually observed in:
  • People who started using the Web early
  • People who started using it too late.
These people aren’t wrong; they just have a fundamentally different view of what the Internet is supposed to be. The ’90s were one of the worst times for Web design, because it was new. The ’90s were the first time that websites were being made for your average home user. People had no idea what home users would like and there were no guidelines to what makes a website good.

There was also no role of a ‘Web designer.’ Web developers stood in for designers and that should be enough to make you realize how bad it was (Just in case developers think this is a slight against them: Imagine designers having to code and shudder). These days we have a lot of great people and companies creating Web experiences and Web interfaces that are not only a work of art, but also work for their users in the best way. There is a simple reason so many people fail to realize how important proper Web design and development is; they think of the Internet as a point of reference. Back in the ’90s you went online to chat with people and check your e-mail. You would mostly just visit other websites for news or when you were looking for a piece of information.

The Internet wasn’t art, it wasn’t entertainment, it wasn’t a medium, it wasn’t a business; it was a medium you could consult when you wanted information. Thus, as long as the website did what it was supposed to, no one cared how well designed it was. The fact that anything was being done online was amazing in itself. Consider the people who started using the Internet too late. They didn’t want to hop on the Internet bandwagon, but it became inevitable. They also think of the Internet as utility. They think having a website is what is important and don’t really know that having a bad online presence is worse than not having an online presence at all.

Your Business Will Fail If You Do Not Focus on Web Design

Business owners need to understand their business will fail if they do not have a good online presence, even if they are running a good business offline. There is a very simple reason why this is true: almost everyone now searches online before making a purchase. Think of the last thing you bought from a new place without searching for it a bit. If people are interested in your products or your company they are going to go to a search engine and search. If they find a website that isn’t properly made or looks ugly, they are going to have a negative perception of your company.

Your online presence is usually the first thing people see about your company. Most people will not walk into your office or store without checking the Internet first. Most people will not just call you up without checking your website for the information they need. It isn’t that these people are judging your business totally through your online presence; the real problem is that your online presence is just the first thing they interact with. They judge you by your online presence, because it is the only thing they know about your company. Companies spend a lot on their stores and offices, because they know that their points of purchase need to look good and attractive enough for customers to do good business.

Think about it like this: You have to go to two meetings; one is in a good office which has a nice interior and the other is in a dirty office that is poorly designed, which company are you more liable to have positive opinions of? Your online presence is just as important as your physical location. It may even be more important than your physical outlets, because many people will simply be turned away by your website and will not ever come to your store or office.

9 Tips For Businesses to Get Better Online

We have worked with thousands of clients and have completed multiple projects for them. All this experience has given us an understanding of what you need to do to succeed online. You need to make sure that all parts of your online presence work well and are equally important for your success. Here are some truths about what you need to do to beat the competition.

SEO is dead. Long Live SEO. SEO is extremely important to make your website and business successful yet at the same time, SEO, for all intents and purposes, is dead. SEO used to be a way to manipulate search engines. There were theories and formulas about how if you used a certain word a certain number of times your page rank would go up. People would stuff keywords in the website copy as the manipulation of search results was their main objective.

This practice is no longer viable and not possible anymore. The issue is that it was making search engine results worse for the regular user. People use search engines to find the best page, not the page that manipulated the results the most. Search engines have begun penalizing websites that employ what used to be basic SEO techniques in the past. What used to be the norm is now considered black hat. That doesn’t mean you can skip out on SEO though.

SEO these days makes a website appear attractive for people. The most relevant websites go up in the SERPs, without any manipulation like in the early days. Now content is king. This basically means that your website genuinely needs to have interesting content on it, and it also has to get some social media traction. This is why any good SEO company will also do content marketing and social media marketing for your company. The side effect is making your website better for the readers, which is very good. People will keep coming back to your website, because they are interested in the content.
Social Media is the media to be on. If you want to promote your business then you need to be on social media. Social media does not seem to be very important to people who have been using the Web before social media was a thing. For people who started using the Internet in the last decade, social media is the Internet. This isn’t even an exaggeration. It was first noticed in Indonesia by LIRNEasia, a think tank that focuses on technology and the Internet. The think tank was looking at the results of their survey and found something peculiar.

It discovered that the number of people who said they used Facebook was higher than the number of people who said they used the Internet. The first assumption was that the data was wrong, but everything checked out. The same thing was then seen in data from Philippines, Thailand, and Myanmar. Then the countries just kept increasing. The think tank discovered that millions of people in India, Brazil, Nigeria, and many other countries thought that Facebook was the Internet. They never opened their browsers to go to a website. Some didn’t even know they were using the Internet when they used Facebook.

Countries in the western hemisphere do not have this issue. Still, they spend more time online on social media than they do on any other part of the Web. Many people search for things on Twitter and Facebook, because they don’t want to see the website of the company; they just want to see what other people say about the product/service. It is necessary to have a social media presence for any company in any industry if they want to attract new clients online.

Video is one of the most powerful marketing tools you have. It is also ridiculously easy to create and edit nowadays. The text content on your website and in your marketing materials is important, so put an effort into creating compelling content. Even the smallest company in the world can easily get excellent content by hiring a copywriter, a blogger or creating it themselves.

Video is the next best thing to gain trust of potential customers, showcasing your business and its people. Customers love meeting someone face-to-face, even online. A simple video, outlining your business, and showing how you work will do wonders for your company. The minute you put a face to your company in the minds of the customers they will begin to trust you. No one can fake video – not cheaply anyway. Thus, people believe what they see in the videos. Put some of your corporate/product videos on YouTube and make sure they are interesting. You will get a social media and search engine boost unlike any other. We do recommend our clients focus on it.

Mobile Web Development is more important than Web development for computers. We design websites with computer screens and mobile devices in mind. In 2015, Google reported that in 10 countries (including USA and Japan), mobile usage of Google’s search had surpassed normal Web usage. The same is gradually becoming true for all over the world as mobile search’s share in Internet data increases every year. Most people today simply search for information about your company on their phones and tablets. If your website doesn’t load correctly on their mobile devices, they simply will switch to another website of your competitor and you will lose a customer.

Site Promotion is too important to skip out on. There are businesses that invest a lot in developing a robust Web presence, but then they do not promote their websites. Imagine what would happen if you opened a new store and did not put up any advertisements. No one would come to your store, because they wouldn’t know about it. The same thing happens with websites that are not advertised, except it is even worse. It is worse, because with stores at least there is a chance that someone passing by would look at your store and become curious about it. With websites, people will only know about it if someone tells them the URL, and that is your job. You need to make sure people know about your company’s website. You need to focus on converting them into customers, but first you need to make them visit your website and interact with it.

Web Design no longer means flashy, now it means sleek. We often get clients who want to create websites that are full of video and heavy media, but that isn’t a good Web design. If you are a company that is trying to sell a particular image to a younger audience, or if you work in media, then you should go for a media heavy website. For most people though, a website heavy on media is a website that is too slow for them to load. You don’t want to make those who have a bad Internet connection wait too long while all the media on your website loads up. There is too big a chance that they will just decide that your website is too slow and go back to the search results to see what other options they have.

Partnerships are the future of business, online and offline. The Wild Wild West days of the Internet are coming to an end. The previous two decades were the first two decades of online commerce. It was easy to differentiate yourself from the competition and gain prominence online. It isn’t so easy now. When every company is on the Web simply having good online presence is not enough. The Internet hasn’t diminished the importance of having good relationships with business partners; it has made it necessary and easy to do so.

Integrate your business with partner’s services and you will succeed online. If you want to beat the competition, you have to provide better products at better prices. One of the easiest ways to cut costs while increasing quality is a better relationship with partners, use of their services in your business in the way that helps you add up benefits to your present and new customers. Successful companies have integrated their partners into themselves. Such work, if done correctly, goes on so smoothly that at times it is hard to see for an outside observer where one company ends and the other one begins. All that matters is a flawless user experience and customer satisfaction.

The Web is constantly evolving. Trends and fads on the Internet change in a manner of days. It is the fastest medium of communication we have and is also the one that changes its norms the quickest. Make sure you aren’t left out of a major trend, but be cautious of joining in too late. You need to stay on top of the news in technology and business in order to stay on top of your game. It is always possible for a competitor to use a new technology to totally disrupt your business model. The only protection you have from innovative companies is being innovative yourself.

The biggest mistake you can make is standing still. There was a time when consistency was a good thing. A company that still served you like it used to do a decade ago was proud of the fact. This isn’t true anymore. You need to keep changing your business processes and you need to keep
incorporating the latest technologies in it. This allows you to stay lean, effective, highly productive and successful as time goes on.\

Conclusion

Even if your business thinking is only a few years old you simply can’t rely solely on your judgment and experience. Businesses need to understand the fluid nature of the Web and thus must always use Web experts to implement best possible online presence for their businesses. Keep your business modular and keep integrating the latest technologies and services to it for the benefit of your customers. If you want your business to grow like a giant and survive for decades, then simply don’t stop making yourself and your business better. The online presence of your business, website and its effective promotion are things to take seriously if you want to succeed today.

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