- Include everybody whose perception of your company matters. Collect as many ideas as you can.
- Define your company. Think carefully about what role it plays in the industry and community.
- State the things to which you're dedicated. Are you dedicated to quality, your customers, your success?
- Assess the value of your product. Use written questionnaires to poll your customers, suppliers, strategic partners and other external parties about the benefits of and ideals behind your product.
- Set up a small committee to go through the ideas you have collected and incorporate them into your company's mission statement.
- Give the mission statement high visibility; post it in the lobby and halls. People will see it every day and be reminded of what their work means.
- Live your mission statement every day. In order to gain credibility with your employees, customers and vendors, you must practice what you preach.
- Be realistic. Set standards that are reasonable and reachable by you and your employees.