Wednesday, October 18, 2017

The Best E-Mail Openings to Reel in Readers





The opening sentence has plagued all kinds of writers for centuries.

Letters, novels, pitches, marketing e-mails, and more – all need a solid opener that makes the audience not only lean in, but intrigues enough to keep them reading.

The opening line could mean the difference between continuing to read, or stopping cold.
It could help the book get more readers, the pitch get accepted, and the e-mail get attention – and subsequently, ROI and sales.

For e-mail in particular, the opening line is one of the most important pieces.

Why Does Good E-mail Depend So Much on the Opening Line?

E-mail is a powerful form of communication. It’s a direct connection with a person – far more direct, private, and personal than social media.

Its gravitas for marketing is proven, as it has the highest conversion rate for spurring purchases (in one study, 66 percent of consumers converted on e-mail over direct mail, social media, and other channels).
E-mail is a top tool for customer acquisition, too, according to McKinsey iConsumer:


To get great results with e-mail, though, you have to craft messages that make readers sit up and pay attention from the opening line onward.
Whatever your goal – growing your blog audience, increasing your company’s sales, making a connection, promoting your services, etc. – sending out e-mails can make or break you.

You, the writer, have to be like an expert fisherman. You have to craft the perfect lure that will make the audience bite.

It can’t just be about that first contact, though. After that initial bite, the flavor of the words has to make readers want to hang on and not let go.

It’s not easy. You have to compose an opening line with a seemingly impossible mix to get the results you want.
It has to be intriguing, clever, or provoking. It has to tug at some emotion lurking under the surface of your reader’s glazed-over eyes. It has to stand out, yet not be annoying or forceful.

If you’re feeling nervous about your e-mail-composing skills right about now, don’t be. You don’t have to be a prize-winning writer, or even a writer at all, to come up with some great openers. Simply use one of these techniques.

4 of the Most Tempting Opening Lines to Land In Readers’ Inboxes

Use these trusted techniques to make your opening line work like the most reliable lure in a fisherman’s tacklebox.

1. Create a Sense of Urgency

FOMO (fear of missing out) is real, and anybody plugged-in to social media in recent years can tell you how much it has heightened these days. Now, you can see what other people are doing all the time, in real-time.

As you read updates and watch live feeds, you get a front seat to others’ lives. That can make you start feeling anxious about what you’re not up to, comparatively. It may even inspire you to act to alleviate that feeling.

Similarly, your e-mail opener can hit on that anxiety, that urgency that tells the reader that if they don’t do something, they’ll miss out.
Examples:
  • “When is the last time you checked [XYZ]?”
  • “Hurry – This offer expires at midnight.”
  • “Have you tried [product/service] yet?”
The main element tying all of these together: They each reference time in some way with key words: “midnight,” “the last time,” and “yet.”

Specifically, each implies that time is short or running out. You’re behind the curve and need to catch up. These phrases make the reader go, “Oh, shoot!”— even if the line doesn’t apply to them!


Bargain book retailer Half Price Books effectively uses urgency in their promotional e-mails.


2. Hit Them with Emotions

Pulling on your reader’s emotions is a quick way to grab their attention. Once you stir up certain feelings within them, it can be enough to keep them reading.

For these openers, you don’t want to hedge. Draw up powerful emotions, or echo them. Don’t play with your audience’s feelings, but rather inspire them to think about deep truths.
Examples:
  • “Today’s the day”
  • “We miss you!”
  • “Those three little words…”
  • “What are you waiting for?”
Each of these phrases pulls up associations with big emotions: Courage, love, longing, fear, hope, etc. In other words, it’s all about addressing that universal human element.


This warm, friendly e-mail is from a local coffee shop. The sincerity is compelling and makes you want to stop by.

3. Address the Reader Directly and Bluntly

One of the best, tried-and-true methods to get somebody’s attention is to be both direct and blunt. Say what you mean, and say it like you mean it.

In e-mails, you can make bold statements or come straight out of the gate with compelling statistics or straight-talk.
Examples:
  • “Welcome to the family!”
  • “[Recipient’s name]: Have you heard the news?”
  • “You’re gonna love this – a LOT.”
  • “[Statistic]% of people believe [X] is true – WHY?”
All of the above are bold statements that handily trigger an emotion (see No. 3). Whether it’s surprise, curiosity, or shock, this is always a surefire way to compel a reader to keep reading.

Another example from Half Price Books. They just came out and said it, and it really, really made readers curious.


4. Be Wildly Transparent

When all else fails, honesty works.

Be up-front about whatever it is you’re communicating. Open with an honest statement, and lead from there.

Examples:
  • “Sorry about that…”
  • “We want you to know…”
  • “Listen up.”
This transparency builds trust with your readers AND makes them want to keep reading.


A recent e-mail from a beauty subscription service laid it all out about why they had to delay their launch. They launched later than initially promised, but still saw success:

E-mail Openers Are an Art, Not a Science

Struggling to craft e-mail opening lines that get your audience’s attention?

You don’t need an entirely new formula or strategy. Instead, go back to basics.

Emotion, urgency, directness, and transparency are some of your best tools for openers that do their job, and do it well.

However, don’t play with your readers. If you make a promise or statement in your opening line, make sure you can back it up. The surest way to lose trust (and lose readers) is to be disingenuous.
Speak to your reader’s hearts and minds. Be honest, direct, or bold, and give them a reason to keep reading. This is the best way to tap into e-mail’s power and potential from the get-go.

15% Off Business Cards

View All 

37 comments:

  1. we are adventure agency in Bir BIlling. We are providing Paragliding, Camping, Trekking and many more services in Bir Billing. We Will give you best services as all visitors seeking. For more packages visit our website http://birbilling.co/bir-billing-hotel/

    ReplyDelete
  2. Hi
    My friend tells me about your blog. I have read your blog very good information on your blog. I really like its features, too. Your blog is a good inspiration for this topic Thanks read more… QUICKBOOKS PAYROLL CUSTOMER SERVICE

    ReplyDelete
  3. Thank you so much for sharing this awesome info! Keep posting, Hookahs

    ReplyDelete
  4. This post is really awesome. You have shared all the points that can help in building healthy relationship with influencers in the market. I think some of your points will be going to help me a lot.

    Bitcoin Support Number

    ReplyDelete
  5. Thanks For Sharing high quality knowledge content for us.I have used spoon software download . which is the best and recommended software to solve specific issues to work smoothly. Hope you will also enjoying it!

    ReplyDelete
  6. If you are looking for s'exy call girls in Bangalore Éscórtš with photos,
    Just visit our website. Get Incall & outcall Female Éscórtš service in Bangalore available 24/7.
    Bangalore Escorts Agency

    ReplyDelete
  7. thanks sir, for sharing this great article.

    the best picture which are taken by mobile phone
    for seeing images click here "Mobile Photography"

    ReplyDelete
  8. good work keep it up: check swift ibn codes <a href="https://codessafe.com"Swift Code

    ReplyDelete
  9. This opinion or feedback is known as reviews. For instance- if you're going to get online assignment service, and you come across AllAssignmentHelp reviews, you can get to know about the opinion of different consumers about the quality of service they provided them. These reviews will further help you to decide which service is better for you. In other words, you can say, reviews are the feedback from a consumer about a product or service.

    ReplyDelete
  10. Nice Post Thanks for sharing it.


    When you shop jewelry online at QVC, you'll discover a huge assortment of women's jewelry, including fine and fashion rings, bracelets, necklaces, earrings, charms, pendants, and pins.

    For shopping click hehe Jewelry shop

    ReplyDelete
  11. Auto transport city the best leading platform for the shippers and customers to ship their cars within secure payment and 24/7 support assistance. carshipping

    ReplyDelete
  12. This is a way of understanding the opinion of users, and it helps the website to maintain its functionality and reliability.AllAssignmentHelp.com reviews

    ReplyDelete
  13. Today we have a lot of variety, and we can learn the same thing from different sources. Whether it is because of social anxiety, or not being able to clear exam etc. Most of the times, students get stressed due to their piled up assignments. There are so many online guidelines for students like online tutorial classes, and they can even take online Assignment help which help them in academics.Online Assignment Help

    ReplyDelete
  14. Binance Support Number|1877-209-3306

    Facing difficulty in verifying your Binance account? Are you going through the transaction pending error in your Binance account? To resolve both the above queries you can get in touch with established experts by dialing Binance Support Number +1877-209-3306 .The experts offer accessible remedies to the users so that users are able to fix the issue. The expert offers 100% approved and certified solutions so you can’t have doubt on their services. They are accessible at every point of an hour in a day and you can connect them from any corner of the world as per your convenience.
    For more info: https://www.cryptophonesupport.com/exchange/binance/

    ReplyDelete
  15. For nursing students, it gets a bit difficult to even make time to content an online assignment help providing company for nursing assignment help. Which is why, we, at Online Assignment Expert have extended our assignment help services which only exist in order to make it more convenient for the nursing students to fetch assignment solutions from an online assignment help company. Therefore, in order to avail our nursing assignment help offering no plagiarism, Free Turnitin, Partial Payment, Unlimited Revisions, etc. You can contact our team of highly professional, experienced, PhD experts to avail the discounted services!

    ReplyDelete
  16. The above mentioned measures are well written and cover the entire topic in a very well-organized manner. I found these points very informative as well as helpful and I am sure you will too. I would surely recommend Assignment Help to my friends and mates too so that, they can also resolve their issues related to any assignment.
    Assignment Help Online
    Online Assignment Help
    Assignment Help Online Services
    Assignment Helper
    Assignment Assistance
    Assignment Help Experts
    Online Assignment Help Services
    Assignment Writing Help

    ReplyDelete
  17. Thanks for your info,Are you simply tired of writing lengthy and crucial essay or assignment? If your response is true, here are some delightful data that you should understand. GreatAssignmentHelp provide Programming Help to students and learners in many methods. It is noted that it consume your important time and it is not good for you at all. It is necessary to know how the whole process assist you to increase in your college life.
    Programming Help
    Programming Homework Help
    Programming Assignment Help
    Online Programming Help

    ReplyDelete
  18. We have essay writers Toronto that provide help in your essay writing and provide you with quality essay services at a very low price. We offer unlimited revision of your essay writing projects and provide 24*7 customer chat support.

    ReplyDelete
  19. Nice post, Thanks for sharing such useful information.

    E Scooter App Development

    ReplyDelete
  20. Thank you very much for sharing this useful information .

    We are bangalore based manufacturing company, Here we are manufacturing air compressors in various level and all compressors spare parts for the Industry Needs.

    We are selling our products for Energy & Engineering, Construction, Hospital, Chemical & Petroleum Industry too.

    We are looking for job order from you for this same products (Air compressors & All compressors Spare parts .)

    Awaiting for your valuable reply to get fruitful business relationship with your Esteemed Organization.


    please call us for Information : +91-9353863626

    Or

    Visit our website :https://www.nicecompressors.com/

    ReplyDelete
  21. Many times trouble facing situations such as unable to withdraw currency and selling buying bitcoin when in this situation need an advisor. OPT Customer Service one of the single platforms to ask them any queries related to Bittrex cryptocurrency at any time.

    https://www.optcustomerservice.com/bittrex-support-number.html

    Bittrex Support Number

    ReplyDelete
  22. Cash App Customer Support Service +1-855-504-2121 is a team of experts. Best help and support for Cash App customers problem.
    https://www.optcustomerservice.com/cashapp-refund-number.html

    ReplyDelete
  23. We have technical experts present at the OPT customer service that can give you all the required answers than you may find from other references. Easy to get Zelle Support service and customer care Phone number.+1(855)-504-2278
    Zelle Customer Care Number

    ReplyDelete
  24. I really happy found this website eventually. Really informative and inoperative, Thanks for the post and effort! Please keep sharing more such blog.

    norton.com/setup

    norton.com/setup

    office.com/setup

    roadrunner email

    mcafee.com/activate

    aol mail

    ReplyDelete
  25. This post is a pool of information. Readers are impressed after reading this post. Thanku for sharing this post. Instant assignment help

    ReplyDelete
  26. Homework Help of Assignmenthelp.us is here to provide all the solutions of all the problems related to homework. If you have a question in your mind how to “do my homework”? You can go with assignmenthelp.us whether you are searching for Math homework help, Statistics homework help or physics homework help.

    ReplyDelete