Tuesday, April 26, 2016

How to Make Easy-to-Read Mobile Marketing Plans


While any mobile marketing process can be great for your business’ needs, you need to be careful with how you’re creating your program. The problem that so many people have with their mobile marketing plans is that they aren’t formatting them the right way. That is, they often end up making their content a little too hard to read or review.

If you can format what you are making to be as easy to read as possible, then it shouldn’t be too hard for you to get whatever you have to become useful.

Check the File Sizes
Sometimes the sizes of the files you’re using in your mobile marketing campaign can make a difference. For instance, you might choose a picture that looks great on a mobile device but you need to be aware of the size of the picture. Specifically, you have to think about the total number of bytes that your file will contain.

Try to stick with smaller files that don’t take up too much hard disk space. If you keep this in check, it will be easier for you to market yourself because your messages will not take forever to load, causing potential viewers to give up on your site.

The physical display size should be checked too. Look to see that the file is not stretched out or shrunken to the point where you can’t tell what’s on it. Test your image at several resolution levels to find the best one.

Do You Have Buttons?
It might be easier for some mobile marketing messages to be navigated if you have buttons. Buttons can lead people from one part of a message to the next. This is perfect if you have multiple offers based on different types of people or specific locations.

Make sure the buttons are organized in spots that are easy to find. Don’t bunch them up too close to one another either. You’ve got to make sure your buttons are distinguishable and yet separate to the point where the risk of someone accidentally pushing the wrong button can be eliminated.

Keep the Words In Check
Watch the number of words that you are using for your marketing campaign. The problem with so many campaigns is that they tend to be far more verbose than necessary. This is especially an issue with mobile campaigns. If you’re going to put together a mobile campaign, you need to keep your messages as short and easy to read as possible.

Too much text on one mobile page can be a problem. It can be hard to read a lot of text on one small screen. This is even worse if you’ve got a small Smartphone screen with lots of details surrounding the text of your message. It will make things far too cluttered and complicated.

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It is best to not only reduce the number of words in your mobile messages but to also keep those words easy-to-read. Try to use fewer words in your paragraphs and space them out.