Monday, May 16, 2016

Certain Launches EventStream, a Comprehensive Event App Suite for Marketing Automation Solutions


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 In support of its recent Event Automation repositioning, Certain Inc, the leader in enterprise event solutions, announced today the launch of EventStream™, a revolutionary collection of apps that enable marketers to run all event-related marketing activities within their marketing automation system. The first suite designed for Oracle Eloqua will be available for Certain customers this summer.

Working with Certain’s robust Event Automation platform, marketers can use Certain EventStream to create events directly within Oracle Eloqua and leverage attendee data into automated marketing campaigns, thereby accelerating their sales cycle. By automating activities, EventStream enables marketers to optimize planning, executing and driving ROI for events like roadshows, webinars, and regional user conferences while maintaining marketing best practices for events and persistent branding.

On average, marketers spend countless hours within their marketing automation system to implement, execute, and monitor their marketing campaigns. Certain EventStream automates all event-related marketing workflows and campaigns directly within the marketing automation application. As a result, marketers are more productive, leverage rich data from the event management system in real-time, and seamlessly collaborate with event professionals who use the event management application.

“We are changing the world of the marketer by bringing the power of event automation directly into their favorite marketing automation system,” said Glen Bentley, Vice President, Product Management at Certain Inc. “Before Certain EventStream, marketers had to work in both marketing automation and event management systems, and could only rely on data synchronization without the ability to automate marketing activities.”

Key Features of Certain EventStream for Oracle Eloqua include:
  • Embedded Event Automation within Oracle Eloqua
    Certain EventStream extends Oracle Eloqua to allow marketers to manage all marketing automation aspects of their events and leverage rich event data without ever having to log into Certain. EventStream for Oracle Eloqua relies on content and canvas elements for a seamless user experience.
  • Create and manage events
    Using richly branded event templates created in Certain, marketers can quickly create events from within Oracle Eloqua. The events are immediately created in Certain for event professionals to manage, while the events are ready for marketing automation within Oracle Eloqua.
  • Launch automated marketing campaigns
    Marketers can easily launch pre, during, and post-event nurture campaigns within Oracle Eloqua using rich campaign templates and best practices.
  • Leverage rich event and attendee participation data
    Marketers can access event data (e.g. event location, dates) and participant data (e.g. registration status, session participation, preferences) within Oracle Eloqua email templates to send targeted email marketing campaigns.
  • Learn more about Certain EventStream at:

About Certain, Inc.
Certain is the leading enterprise Event Automation solution that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver event ROI. Certain partners with hundreds of companies across tens of thousands of events with millions of attendees. Visit for more information.

Oracle is a registered trademark of Oracle and/or its affiliates.

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Certain, Inc.
Lynn Langmade, PhD, 415-345-2722
Director, Marketing Communications