Tuesday, July 9, 2013

How to Get Mortgage Insurance Leads

Mortgage insurance sales will provide a significant, reliable source of profit for any insurance agent, as mortgage-owning families make excellent long-term insurance clients. The first hurdle to developing these fruitful client relationships is finding a good source for mortgage insurance leads. The quality of your mortgage leads will make or break your business. These steps will help you find quality leads and achieve financial success in the mortgage insurance industry.

Suggestions

  1. Compile a list of new mortgages and refinanced mortgages in your targeted sales area by visiting the local county clerk's office and pulling files. This process can be slow and somewhat arduous, but it costs very little and allows you to compile a high-quality list.
  2. Consult a mortgage list broker. You can find reliable local mortgage list brokers in your area in the yellow pages, or you can consult a national list broker online, such as SalesVantage.com or ListsAreUs.com.
  3. Choose a contact method: email or direct mail. Review your list of new mortgages and refinanced mortgages and decide which medium of communication will be most effective to reach your potential clients. Email is cheaper, but direct mail often generates more leads.
  4. Compose your mailing offer. Write a brief, informative, compelling offer. If using email, provide a link to your website. If direct mailing, include a Business Reply Card.
  5. Send out your offers and respond to any leads they generate. Compare your results against a mortgage insurance lead-generating company online, such as iLeads.com, LifeLeads.net or LeadBot.com.

Tips

  • In addition to collecting lists of new and refinanced mortgages, small independent insurance companies can have great success getting leads on existing mortgages. First class mail, though more expensive than bulk mailing, is faster, more personal, and typically generates more leads.
  • Some mortgage list brokers are more dependable than others, so look for a money-back guarantee on closes. If emailing, avoid keywords that might be flagged by spam filters.

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