10 Insurance Sales Lead Generation Ideas, Strategies & Tips For Agents

1. Internet Leads - I know a lot of agents find internet leads frustrating and expensive, but good luck finding an easier way to get the names and contact information of people who are shopping for insurance right now. There's a lot of lead providers, but you'll get the best quality and service from the big dogs like Agent Insider, NetQuote, or InsureMe

2. Raffle off an Apple TV - If you're participating at a local community event, raffle off an Apple TV. Collect people's information on the raffle forms and boom! There's your leads. Why an Apple TV? It's an Apple product so you'll look cool and modern. They cost under $100. And they're not as popular as an iPod or iPad so some people will be intrigued enough to strike up a conversation about what it does.

3. In-House Telemarketing - Don't make the mistake I see a lot of agents make with in-house telemarketing by having one person do it all day long. I've seen a lot of good producers get burnt out that way. It's more sustainable and productive to have your producers telemarket for an hour or two each day at the best times of the day.

4. Lunch Table Quotes - If you know anyone who works at a company with lots of employees, ask them if you can setup a quoting table in their workplace cafeteria. Make it clear that you're not going to pressure or interrupt any of their employees, but you'll setup a table and a sign advertising free quotes for anyone who wants to save money. Pitch it like you're doing them a favor, not the other way around.

5. Criss Cross Directories - There are companies that specialize in developing accurate contact information for everyone who lives near your agency. There's a list or service for just about every type of insurance you might be wanting to sell, or just get the contact info for everyone in the zip codes you care most about. Here's two of the biggest companies in the space, Cole Information, Haines

6. Buy Old Leads From Agencies that are Closing - If you know an agent shutting down their agency or selling it over to someone else, ask if they have any old leads you could buy off them. Chances are decent they won't care since they're leaving the industry and may be open to a fair cash offer. While you're at it, make sure to ask what's happening to their phone number. You might be able to make an offer for that too, and forward it to your line.... just a thought.

7. Facebook Posts on Your Personal Page - How many friends do you have on Facebook? If you really need to generate some leads today, make a post on Facebook about what kind of clients (leads) you're looking for. Make it interesting and fun by offering some kind of prize to the person who refers the lead or the lead itself if you can't help them save money.

8. Fishbowls - Yup, I said it... fishbowls. Talk with other local businesses, especially those that are really close to your agency and offer to pay for the cost of a gift certificate to their store once a week or month if they collect business cards for the drawing and give you the contact information. Or just offer to convert the leads onto a spreadsheet for the other business owner in exchange for letting you have the information.

9. Exchange Leads with Other Local Businesses - I'm sure most of the local business owners around you would love to get their hands on your customer list for sales leads. Of course you aren't going to give that out to anyone, but if you can find a few other local entrepreneurs you can trust who also have lists of their own, consider exchanging information.

10. New Home Purchases - In addition to home insurance, new homeowners are great targets for life insurance and other financial products. Since the transactions are public information it's easily accessible. Your local government website might have the information or you can always look into a lead service that provides information like this. Just Google "new homeowners list".

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