Monday, February 24, 2014

The Best Place for a Small Business to Invest Marketing Dollars

 

 
Spending marketing dollars precisely helps you meet your marketing objectives.

Spending marketing dollars precisely helps you meet your marketing objectives.

 
The best place to invest your marketing dollars is in a campaign that meets your most important marketing objectives. New small businesses, for example, need to make prospects aware of their company and its products. Growing businesses must generate leads for their sales teams and protect their customer base. Businesses that distribute their products through retailers can boost sales by providing marketing support to the retail network. Set your objectives before considering the best place to invest your budget.

Local Consumers

When you start a small business and have a limited marketing budget, focus your marketing dollars on a campaign that will deliver results in a cost-effective manner. If your business aims to sell products or services to local consumers, place advertisements in local directories or newspapers. A single entry in a printed or online directory will continue to reach potential customers who are searching for a product or service that you offer. If you advertise in newspapers, you may have to spend more to run a series of advertisements that raise awareness over a period of time.

Business Customers

If your new small business sells to business customers, a direct marketing campaign will make good use of your marketing dollars. Create a list of businesses that match your customer profile and communicate with them via email or direct mail. Introduce your company with the first mailing and follow up with further mailings or telephone calls until you have converted them to customers. A direct campaign ensures that you do not waste marketing dollars on media that may not reach your target audience.

Sales Leads

When your small business is growing, focus on winning new customers. If you spend part of your budget on advertising, include a reply coupon in your advertisements so that you can capture contact details of prospects for the sales force to follow up with. Offer website visitors a special report or other valuable publication that they can download after registering their contact details

Customer Loyalty

Winning new customers is essential for growing a small business, but don't ignore your existing customers. If you operate in a market that is very competitive, invest some of your marketing dollars in activities that strengthen customer loyalty. Publish a newsletter to maintain contact. Offer customers discounts or other rewards based on increased levels of spending.

Distribution

If you sell products through retailers or other distributors, invest part of your marketing budget on driving business to the distributor outlets. Running advertisements or other marketing communications telling customers that your products are available from authorized distributors will encourage the distributors to stock your products, rather than those of a competitor. Investing in distributor training helps them to sell more effectively and deliver quality service to your customers.
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Make compelling statements about your organization by using absorbing pictures that convey much more than words. Glossy, high resolution digital images give a nice professional look to your cards and speak volumes about the class of your enterprise. Paint a bright, optimistic and cheerful picture of your profession by incorporating cute photographs of sleeping babies, adorable pets, happy families, celebrations and natural beauty. Professionals like realtors and personal trainers can use their own photographs to make themselves easily identifiable and recognizable among several competitors. A personal mug shot adds to the familiarity of 'brand you' and increases your likeability factor among the target audience. Photo business cards look remarkably uncontrived and can be used intelligently to convey the philosophy of your enterprise. Use images that suggest trust, integrity, quality, passion, service, sophistication and expertise and you will win over your prospective customers at first instance. It is important to keep the pictures relevant to your profession. A delicate pack, inspired by the allure of vintage French Linen. Ideal for lovers of fine fabrics, interior designers, boutique hotels or sellers of vintage goods. Click the Customize It tab to enter your information and upload your phot or logo. Box of 100. Ships Tomorrow!

Metal Business Card Case

Metal Business Card Case
Our sleak metal business card case is a must have for any executive! Luxery meets practicality with this contemporary and stylish executive card case. Put your best first impression forward to your clients and associates. Card case features a faux velvet inlay and snap closure. Holds 15 cards. Size: 3.69"W x 2.35"L x .34"d. Fully customizeable with your name and/or business logo.

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