Friday, September 29, 2023

You're not abandoning patients: The direct primary care model

I frequently hear the lament that when a primary care physician converts to direct primary care (DPC)/retainer-based/concierge care models, a lot of patients get left out, equating to patient abandonment. Some go so far as to suggest that it is unethical for the physician to downsize. I find this a false argument.

Consider first that the 2,500+ patients in a PCPs panel today are not getting the best possible care because the doctor is on a never-ending treadmill. It is a production line approach akin to the famous “I Love Lucy” segment where Lucy and Ethyl are wrapping chocolates on a conveyor line. They could not keep up but tried very hard. Then the supervisor said they were doing so well that the line was set even faster.

Here is a comment from Concierge Medicine Today by Joel Bessemer, MD, a DPC internist in Omaha, Neb.” “To those who say concierge doctors are hurting the system by diminishing the number of patients we can care for, my reply is: If you keep doing the same thing year after year, you are going to get the same results. If we don’t focus on salvaging the doctor-patient relationship and allowing the appropriate time for each patient’s care and follow-up, patients will begin to feel their primary care is a waste of time.”

Yes, if lots of PCPs in one community converted all at once there could be a serious shortage. But that is not likely to happen. More likely is a gradual conversion process by those who wish to do so. It is not so unlike the PCP who quits his or her practice and seeks employment elsewhere. The affected patients will be cared for by other doctors in the community that still do “production line medicine.” If it is a rural or other area without additional physicians, then it is time to recruit more providers including nurse practitioners and physician assistants.

DPC, retainer, or concierge care need not be expensive. Once it becomes clear that people can get better care at a reasonable cost, the general public will be the ones who will pressure their PCPs to make the conversion. It is supply and demand. If the demand is there, the supply will increase; but only if the system is fixed. DPC is one way to fix the system.

The alternative is to wait and let the doctor totally burn out and close his or her practice; then no one gets the benefit of that physician. The current high visit number is a direct consequence of a reimbursement system that has paid too little for too long. If that had never happened, there would never have been the pressure to see too many patients or have too large a panel size. The need today is to get back to a reasonable number of visits per day. Using better technology and team functions, that number can be somewhat greater today than it was years ago but it still needs to be a reasonable number that the PCP can interact with appropriately.

One other point: Doctors today spend an inordinate time on nonclinical paperwork. DPC gives that 20 percent of time back. That dramatically lessens the PCP shortage.

And as medical students begin to observe that it is possible to be a high quality PCP giving superior care in a satisfying setting, then more and more will once again choose primary care.

Perhaps an analogy told me by primary care physician Josh Umbehr, MD of AtlasMD would be helpful. Think of PCPs as 60-watt light bulbs, he said. If you overload them, they burn out. Right now the bulbs (PCPs) are burning out from overload. DPC is like setting the bulb to 60 watts and keeping it there. It can function well for a very long time. A longer burn and more net light is equivalent to a long productive career with all patients getting expanded primary care. And since it is comfortable to burn at 60 watts, we are likely to see more light bulbs produced-more medical students choosing primary care again.

There is one other very important advantage: Total costs go down with many fewer referrals to specialists, fewer ED visits, and fewer hospitalizations. Given this reduction in total costs yet with greatly improved care and satisfaction, it behooves insurers (including government-sponsored Medicare and Medicaid) and employers to work with these models. They can benefit from the lower costs, the greater patient satisfaction, and improved health outcomes.

Primary care need not be expensive. Paradoxically the insurance methodology has made it so. In all these direct pay, concierge, and retainer/membership models, the physician and the patient break the bonds with the insurer and replace it with a direct contractual relationship with each other. The result is better care, greater satisfaction by the patient and by the doctor and reduced overall healthcare costs. That is certainly not patient abandonment.


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Thursday, September 28, 2023

Price transparency: The key to patient satisfaction

Physicians must offer more than just clinical excellence to satisfy today’s patients. With high-deductible health plans (HDHPs) and rising out-of-pocket costs, clinicians also must be prepared to provide a positive financial experience for patients.

For most physicians, the phrase “financial experience” conjures thoughts of the billing office, where teams of revenue cycle experts work to secure reimbursement long after the clinical service has been rendered. In this traditional scenario, clinicians care for patients while the billing department manages the revenue cycle. Physicians have little control over whether their patients’ financial experience is positive or negative.

Yet as patients start to shoulder more of their healthcare costs, patients are becoming healthcare “consumers,” and physicians-the people patients depend on most for their care-are becoming the ultimate “service providers.”

In any industry, being a great service provider requires a complete understanding of the buyer’s needs and the product or service being offered. While patients always expected physicians to be experts on their health, they now expect them to understand patient-responsible payments and look to them to answer basic questions about the cost of the care being offered.


Financial clarity improves perception


If we look at data surrounding patient satisfaction in the U.S., it’s startling how often the financial experience leads to dissatisfaction. In fact, nearly 61 percent of patients in one recent survey, rated their medical bills as “confusing” or “very confusing.”

It’s important to recognize that patients’ financial experience starts long before they ever step foot in an exam room or receive their bills. It starts by encouraging people to ask financial questions and be more aware of how care is paid for today. Patients appreciate the opportunity to discuss their clinical treatment options and how to pay for them at the same time. They want physicians to help them weigh not only the clinical risks and benefits of a treatment plan, but the financial risks and benefits as well. For example: Does the patient really want to undergo a costly surgery? Or would she prefer to first try a minimally invasive option that may take a little longer to achieve similar results, but is less expensive?

Physicians should not let terrific clinical care be overshadowed by the last touchpoint patients have with the practice-the billing process. Rather, they should ensure that the transparent, compassionate experience extends all the way through their relationship with the patient.


How physicians can help


Physicians shouldn’t have to become expert financial counselors as well as expert clinicians. What they should do is become more conscious of the financial experience and be able to guide patients toward supportive revenue cycle resources. One way for physicians to strengthen the patient financial experience is to walk through it themselves, understand all of the potential resources available, and advocate for process improvements. For example:
  • Take a look at your own explanation of benefits statements. Make sure you understand the charges, adjudicated amounts, and patient payment designations well enough to explain to patients why they’re listed and what they mean.
  • Consider the revenue cycle staffing resources within your organization.With the support of a strong revenue cycle management (RCM) team, physicians don’t need to be financial authorities. They simply need to know how to put their patients in touch with staff who are willing and able to answer patients’ financial questions and help them access available resources.
  • Examine the tools your RCM team offers to help patients navigate the financial side of their care prior to receiving care. For example, technologies that estimate a patient’s total out-of-pocket costs can go a long way toward a more satisfactory end-to-end experience. By electronically requesting insurance plan coverage details for each individual patient, utilizing digital reimbursement modeling, and providing personalized digital financial counseling, technology enables the RCM team to provide excellent customer service.
  • Make post-visit payments easy. After arming patients with financial knowledge, practices must then offer patients convenient ways to pay. Consider RCM technological capabilities that let patients see all of their healthcare invoices in one easy-to-navigate application, pay online from their mobile devices, or make payment plan arrangements that work for them. As a percentage of overall revenue, patients now represent a significant payer segment for practices-and one that will only continue to grow due to increases in HDHP deductibles and self-pay. It’s critical to make it easy for patients to pay for their services and pay sooner.


Greater satisfaction, better care: Everyone benefits


The very concept of “patient financial experience” is rooted in an evolving healthcare market. Now that patients are paying more out of pocket for their healthcare, they care how much it costs. They no longer separate clinical and financial experiences.

By helping patients understand the cost of their care, what to expect, and how the practice can assist them, physicians can improve patient satisfaction and loyalty. With the support of a dedicated and technology-enabled RCM team, physicians can give their patients the cost transparency they desire and a more wholly satisfying care experience.


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Wednesday, September 27, 2023

Next to be replaced by AI: Emergency doctors

In another AI versus doctor showdown, AI has another victory.

European researchers found that the artificial intelligence chatbot known as ChatGPT performed as well as – and to some extent better – than a trained doctor in suggesting likely diagnoses for patients being assessed in emergency departments.

The results were published in the Annals of Emergency Medicine.

The researchers noted that more work is needed, but said the results suggest AI may one day be able to support doctors working in emergency medicine, which could lead to shorter waiting times for patients.

The study took anonymized details on 30 patients treated in an emergency department last year. ChatGPT was given physicians’ notes on patients’ signs, symptoms, and physical examinations. It was also given lab results. The researchers then compared the shortlist of likely diagnoses generated by the chatbot to the same list made by emergency medicine doctors and then to the patient’s correct diagnosis.

The results showed an overlap of about 60% between the doctors’ lists and ChatGPTs. Doctors had the correct diagnosis within their top five likely diagnoses in 87% of the cases, compared to 97% for ChatGPT. Interestingly, ChatGPT version 3.5, the free version, scored better than the subscription version, which had the same success rate as the doctors at 87%.

Researchers say the AI may be best used as support for inexperienced doctors or in spotting rare diseases.


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