Friday, July 15, 2016

EU Launches Third Round of Anti-Trust Charges Against Google

 

Google Headquarters
 
The European Commission is continuing its campaign against Google with new anti-trust charges.
The regulatory body today officially accused the Alphabet-owned company of suppressing competition and hurting consumers due to “systematically favoring” its own comparison shopping service in its search results.

The Commission has also sent a Statement of Objection to Google accusing the tech firm of restricting third-party websites from advertising with its competitors.

“Google has come up with many innovative products that have made a difference to our lives,” European Competition Commissioner Margrethe Vestager said in a press release.

“But that doesn’t give Google the right to deny other companies the chance to compete and innovate. Today, we have further strengthened our case that Google has unduly favoured its own comparison shopping service in its general search result pages. It means consumers may not see the most relevant results to their search queries. We have also raised concerns that Google has hindered competition by limiting the ability of its competitors to place search adverts on third party websites, which stifles consumer choice and innovation.”

Google will now have the chance to respond to the Commission’s concerns.

Vestager said she would consider Google’s arguments “carefully” before deciding if she will move ahead with either case.

“But if our investigations conclude that Google has broken EU antitrust rules, the Commission has a duty to act to protect European consumers and fair competition on European markets,” she added.
The latest charges come just two months after the Commission slapped Google with a $3.4-billion anti-trust fine. The fine was the conclusion of a six-year investigation into the tech firm’s search practices. The amount Google will be fined could actually end up being higher than the $3.4 billion because the EU can fine the company as much as 10 percent of its annual sales — at least $6 billion in Google’s case.

Vestager, in April, also filed charges against Google, accusing it of breaching anti-trust law with its Android operating system.

In a formal Statement of Objections, the EU said a nearly-three-year investigation found that Google uses a strategy on mobile devices that reinforces its dominance in general Internet searches.

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Appeals Court Sides With Microsoft in Privacy Battle With DOJ

 

Image courtesy of (Stuart Miles) / FreeDigitalPhotos.net
 
Microsoft is the victor of a long-drawn out battle with the U.S. government after a federal appeals court said the company cannot be forced to hand over customer e-mails stored in overseas data centers.

The 2nd U.S. Circuit Court of Appeals in Manhattan voted 3-0 in favor of Microsoft, effectively leaving the U.S. Department of Justice out in the cold.

Circuit Judge Susan Carney said Microsoft had “the better of the argument,” adding that the data the tech firm has stored on servers outside the U.S. do not fall under the Stored Communications Act (SCA) as the Justice Department intimated.

“We conclude that Congress did not intend the SCA’s warrant provisions to apply extraterritorially. The focus of those provisions is protection of a user’s privacy interests,” the ruling reads.  “Accordingly, the SCA does not authorize a U.S. court to issue and enforce an SCA warrant against a United States‐based service provider for the contents of a customer’s electronic communications stored on servers located outside the United States. The SCA warrant in this case may not lawfully be used to compel Microsoft to produce to the government the contents of a customer’s e‐mail account stored exclusively in Ireland. Because Microsoft has otherwise complied with the Warrant, it has no remaining lawful obligation to produce materials to the government.”

The battle began back in December 2013 when the DOJ filed a warrant that said Microsoft must comply with a December warrant to nab a customer’s e-mail account data stored at a center in Dublin, Ireland. The agency said it wanted access to the individual’s e-mails because they were connected with a criminal investigation.

In 2014, Chief U.S. District Judge Loretta Preska ordered Microsoft to comply with the warrant. When the company refused, it was held in contempt for its failure to comply with the order, although the firm was not fined pending the outcome of the appeal.

Microsoft chief legal officer Brad Smith said the company is pleased by the appeals court’s ruling.
“We obviously welcome today’s decision by the United States Court of Appeals for the Second Circuit,” he said. “The decision is important for three reasons: it ensures that people’s privacy rights are protected by the laws of their own countries; it helps ensure that the legal protections of the physical world apply in the digital domain; and it paves the way for better solutions to address both privacy and law enforcement needs.”

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Thursday, July 14, 2016

The Truth About Backlinks in 2016

 

Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net
 
Today, the word “backlink” probably makes most marketers who are in the know think of spammy sites and black-hat SEO.

Why?
Well, not too long ago, sneaky SEOs used purchased or manipulatively constructed backlinks to create webs to trap users and search engines and artificially boost the ranking of their sites. In some places around the Internet, it’s still going on.

Thankfully, these dark times of SEO are mostly over and, today, most SEOs are good SEOs, using earned and legitimate backlinks to organically boost the authority of their sites.
While the tide of the SEO community as a whole may have changed, some of the old, misguided wisdom about backlinks is still floating around out there, waiting to damage anyone who comes into contact with it.

While backlink buying and building used to be a favorite tactic for boosting site traffic, it’s a tragically bad one, and I’m here to tell you why. Read on to learn more.

The Great Backlink Buying/Building Tragedy: What it is and Why it’s Still So Popular

To understand why backlink buying and building doesn’t work, it’s critical to figure out why people think it does. To start off, gaining visibility for a site can be hard, and some people will do anything in their power to make it happen.

All too often, new or inexperienced business owners spend hours and weeks building a site. They launch it, they blog for it, they work to perfect it, and nothing happens. Weeks go by and nothing happens. In addition to the fact that nobody is discovering the site via organic search, nobody is even coming to it via links from other sites.

Unfortunately, being in the midst of a situation like this doesn’t leave business owners with many options.

Because of this, many find themselves struggling to gain notoriety. In these cases, it’s easy to go astray — the temptation of black-hat backlink strategies can just be too strong. While some popular wisdom advises that business owners in this situation purchase directory links that point people to their social platforms, this is a terrible tactic, and it’s one that will eventually wind up in Google penalties and short-lived traffic.

While these strategies may have worked for SEOs in times past, today’s climate renders them ineffective, unattractive to users, and, in many cases, too expensive for business owners to maintain.
As a result, confused business owners are left out in the cold, wondering how the heck they can build notoriety for their sites while also abiding by the best SEO practices of today. Seem like an insurmountable conundrum? Luckily, there’s a solution.

The Truth About Backlinks

Are you ready? I’m going to let you in on something huge.
The secret to engagement doesn’t revolve around building backlinks anymore.
It’s about earning them.

Today, it’s all about creating a wheel of engagement and interaction that your readers don’t want to walk away from, while backlinks are sort of a shortcut to this. Instead of creating great content that people wanted to talk about and link back to, yesterday’s SEOs relied, instead, on purchased and built backlinks to drive traffic and help boost the notoriety of their content.

Today, however, this is a cheap strategy that doesn’t let SEOs stand out in a positive light in an already-saturated Web.

When a SEO relies on purchased links instead of quality content, they miss out on the entire point of creating content in the first place, which is to drive engagement and provide value for readers. There’s a better way. I promise you.

10 Ways to Earn Backlinks Instead of Build Them

Instead of sinking all of your energy and resources into building backlinks that probably won’t work anyway, it’s wise to focus on a different approach: creating content and investing in what will earn natural backlinks. So, you’ll need to approach it differently.
Here’s what you need to do:

1. Create custom graphics

Content with images is shared across the Web much more often than virtually any other type of content. In fact, content that includes relevant images earns an average of 94 percent more views than content without a relevant image. Because of this, investing finances and resources into creating custom graphics is often a far more effective and rewarding engagement strategy than building backlinks.]

While there are dozens of different types of graphics to create, some of the most critical are infographics and post photos. Posts with photos get much more engagement than their non-photo counterparts, and it’s critical to beef yours up with visuals if you want to reap good rewards. Consider hiring a professional designer to take care of the process for you if you doubt your own ability.

2. Provide value with free tools

You’ve heard all about why you should be providing value to your audience, but did you know that one of the best ways to do this is with the help of a free tool? In addition to creating valuable, informative, engaging content that your readers love, consider building a free tool that will help drive a ton of earned links to your site.

Once you’ve built your tool, be sure to share the news about it on your social accounts, blogs and website.

3. Publish white papers

Today’s readers are starved for value, and one of the best ways to offer them value is to create valuable, long-form content they’ll love. White papers are a great place to start. In addition to boasting high-level research, white papers also include original data and statistics that you’ve mined from your own experiences and adventures into data.

Since today’s readers are hungry for research to absorb and link to, providing your own research is a great way to promote quality backlinks and plenty of engagement in the process.

4. Guest blog

Yes, you’ve heard it before. Now, you’re hearing it again. Guest posting is critical to great online engagement. By writing quality, authoritative content for guest blogs, you can establish yourself as an authority in your industry and build your audience. And, with every post, you’ll at least get one link in your bio that links back to you.

One of the greatest things about guest blogging is it even works for new bloggers. Ideal for promoting engagement and helping people connect with your content, guest blogging on high-traffic sites is an effective and exciting way to build your engagement and following.

5. Create great content

If you’re sick of hearing this one, I understand. I really do. Unfortunately, this tip can’t go away because it’s so, so critical. By creating great content, you create an engagement feedback loop in which people read it, interact with it and share it.

This goes on and, eventually, you’ve got a really solid backlink strategy that didn’t cost you anything additional outside of your time and energy that would have been dedicated to content, anyway.

The Case for Good Engagement

I won’t lie – building a good engagement strategy is tough and it’s not something that comes overnight. While backlinks used to be the place everyone looked for quality engagement that drove responses, today’s tactics come down much more to a multi-faceted approach that takes into account things like sharing, engagement, authority, and value all at once.

While it’s all well and good to want to build quality engagement, the tactics for doing it in today’s world are just different. Gone are the times of building purchased backlink webs. Instead, today, you need to take a multi-faceted approach that focuses on things like quality content and real value.
By taking steps to build your own visuals, create unique research that other people can link to, building free tools, guest posting and creating valuable, relevant, unique content, you can build a quality engagement strategy that lasts long beyond any backlink. If I seem passionate about this, you’re right. Good content is the way of the future and today’s SEOs can’t refute the fact that backlinks are no longer the way to do it. Instead, it’s critical to focus on quality first and understand that the links will come with time.

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Wednesday, July 13, 2016

Six Essential Ways LinkedIn Can Help Your Personal Branding Strategy

When you’re a business professional and you’re trying to increase your reach in the market, building a strong personal identity is absolutely crucial. This speaks volumes about the type of professionalism that you choose to convey to your partners, employees and, most of all, your audience. Creating a powerful personal brand will not only establish you as a leader in your industry, but it will also help your business flourish, because ultimately every organization, no matter how small, is perceived according to its owner’s influence and authority.

From this point of view, LinkedIn is one of the most important platforms you will ever have at your disposal. Its high versatility and ever-growing popularity will help boost your business image, while also leaving a long-lasting impact among your industry peers. If you’re like most people, you probably already have a LinkedIn profile set up, but have only gone as far as adding your background and experience and connecting with a few professionals.

From this point of view, what differentiates LinkedIn from other social networks of its kind is that the simple concept of creating a profile and updating it every once in a while will be as pointless as not having a profile at all. Setting up a LinkedIn profile is only the first step when it comes to enhancing your personal branding strategy. Keep on reading to find out how you can make use of this digital treasure that so many professionals take for granted.

1. It Adds Credibility to Your Online Profile

In this day and age, having a spotless professional image is pretty much equivalent to mastering your online presence. This means that whatever someone finds out about you when typing your name in Google will directly impact both your credibility as a business professional, as well as your organization’s success. From this point of view, it would help to think of your online profile as a business portfolio. It is composed of many different segments that, when connected, should all tell the same story.

Perhaps you’ve issued press releases on behalf of your company, perhaps you’ve done interviews, attended industry events and been featured in specialized magazines – which means you’ve probably amassed quite a bit of information about yourself, so if someone were to do a thorough research on your name, that person would have to spend a significant amount of time scouting through all the available Google search results.

From this point of view, LinkedIn can help make all of this easier for an interested party, by allowing you to bring together every positive and relevant piece of information about yourself. It gives you the option of incorporating videos of interviews you’ve done, links to publications where you’ve been featured or articles that you’ve personally curated. Thus, you will be able to take control of your personal image, by highlighting only the most essential parts of your background and leave behind what you no longer find useful or relevant.

2. It Helps You Engage

If you are trying to build your professional network, LinkedIn is probably one of the best platforms you have at your disposal at this point. By joining industry groups, you get to interact with other business professionals by sharing useful content and staying on top of any type of developments that may appear in your field.

Furthermore, connecting with your acquaintances on LinkedIn should mean more than simply adding them in your circle and following their job performance. You can engage partners or people who are currently working for you by offering them positive recommendations on their profiles. This will achieve two things: it will make them appreciate you for taking the time to do this and they might even return the favor, thus improving your online identity even more. We live in a world of reciprocity and this is particularly true for the business world.

3. It Helps You Showcase Your Expertise

When it comes to showcasing your knowledge in a particular field, one of the greatest ways to achieve that is by publishing high-quality, well-researched articles that will ultimately bring value to your readership and promote your industry expertise. In the case of LinkedIn, you have the option of publishing articles in the Pulse section and, if they become popular enough, they may even reach the platform’s front page.

There are a few key points to consider here:
• First of all, always keep your audience in mind when selecting the topic on which to write. If you want your piece to make headlines, the words “valuable and shareable content” should be your focus in all scenarios.

• Pay close attention to when you plan to publish. If you’re targeting business professionals, for instance, then you should probably not post your article during morning rush hours or on Friday evenings (when most people are generally taking a break from the virtual world and are mostly trying to relax). Posting on weekends or on lunch hours could be a better solution, though, since on these occasions your targeted audience will dedicate a few minutes to checking out what is going on in the world.

4. It Helps Attract Industry Recognition

Once you become actively engaged with your business community and you also start publishing well-curated articles, your peers will slowly start to acknowledge you as an authoritative figure in your field. To achieve this goal, participate in as many discussions as possible and offer pertinent solutions to the problems faced by your community, while also sharing some of your own professional stories.

5. It Helps You Promote Your Business

You would probably agree that almost all the great businesses in this world are directly linked to one central person that helped shape the company and brought it to the point of success. This can be a founder, CEO or even a spokesperson. Think Bill Gates, Steve Jobs, Marissa Mayer or Sheryl Sandberg.

In most of these cases, the public has come to view the companies or organizations with which they’re linked as an extension of their personalities, values, and central characteristics. Often times, it is hard to dissociate between businesses and their respective leaders, so keeping this information at the forefront of your actions can be vital for the ongoing success of your business.
From this point of view, it is safe to say that constantly building your LinkedIn profile through engagement and valuable insight will only help maximize your company’s image and overall profits.

6. It Gives You a Better Perspective On Your Audience

Last but not least, if used properly, LinkedIn can become a highly intuitive platform that can help you gain valuable insight on your target audience. By joining industry-related groups, you will have access to collectively shared information regarding your particular field, be able to identify issues that you might not have been aware of before and even get a better understanding of your competitor’s strategies.

Whatever strategy you wish to design for your personal brand, make sure you add your very own LinkedIn campaign in the mix, with concrete, actionable steps you can take every week in order to enhance your online presence and ultimately build your reputation as a professional.


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Wednesday, July 6, 2016

9 Ways to Pay Off Debt

 

You can throw the reminders in the Cuisinart or chuck them into a garbage can, but that won't make the debt go away. Debt hovers like a carrion bird over a dying beast, with annual rates of 20% or more compounded monthly, month in and month out. You can't wish it away. But you can pay it down with determination, our free debt-fighting resources, and the good graces of a few wealthy relatives (see tip No. 5). Here are nine ways to get out of debt:

1. Pay more than the minimumFirst, break the habit of paying only the minimum required each month. Paying the minimum -- usually 2% to 3% of the outstanding balance -- only prolongs the agony. Besides, it's precisely what the banks want you to do. The longer you take to repay the charges, the more interest they make, and the less cash you have in your pocket. Don't play their selfish game.

Instead, bite the bullet and pay as much as you can each month. If your minimum payment is $100, double that to $200 or more. Examine your normal expenses -- you can find the money. (For a gazillion ideas, check out our Living Below Your Means discussion board.) Skip eating out at lunch, and bring it from home instead. Eliminate desserts. Give up happy hour. We all have "luxuries," and you know what yours are.

Make a few sacrifices, and you will find the extra dollars needed to increase your debt repayments dramatically. Those increased payments will save you hundreds, if not thousands, in interest payments. Plus, you will get out of the hole you've dug for yourself much more quickly. Is it fun? No. But it sure beats living a hand-to-mouth existence, fearing bills each month.

2. Snowball your debt paymentsTake a long, hard look at all your credit cards. Pay particular attention to the one with the lowest interest rate. Have you reached the maximum limit on that card? If not, consider transferring a higher-interest bill to that one. Many credit cards permit this, and it's positively Foolish to trade an 18% debt for one at 12%.

If your entire balance is too large to fit on one low-interest card, pay at least the minimum amounts due on all of your cards except one. Funnel the majority of your debt repayments into that one credit card, and pay it off as quickly as possible. When the balance on that card reaches zero, move on to the next with the same aggressive repayment plan.

Lather, rinse, and repeat. This method of repayment is aptly called "snowballing." As your debts decrease, the amount of money you have to attack them increases. Your payments snowball until all of your debt is pummeled. Pretty neat, eh?

Another way to transfer higher-interest debt to a lower-interest card is to take advantage of the promotional offers many banks use to entice you to their line of credit. You've seen the come-ons. "Transfer all your credit card balances to us, and pay just 5.9% until next January." It could be worth it. Moving to 5.9% from 18% interest could mean substantial dollars to you. And the money saved in interest could then be applied toward the principal each month, thus reducing your outstanding debt balance even further.

Take care, though, before you act. Examine the offer closely. Look for the hooks. Will the interest rate after the introductory period be higher than you're paying now? If so, you may have to switch again at that time. That, in turn, could give rise to another surprise. Banks have caught onto the charge card hoppers who switch from card to card to take advantage of the low introductory rates. Many of these offers now stipulate that if you transfer balances from the new card within a 12-month period, the normal interest rate will be applied to all outstanding balances retroactively. That proviso could be a bitter pill to swallow for someone short on cash, and it certainly doesn't help the debt repayment schedule. Read the fine print, Fool.

3. Cash out your savings accountYou could cash out your savings and investments and use the proceeds toward debt repayment. Yeah, no one wants to do that. But sometimes it's just Foolish to do so. Even when debt interest is at 12%, your investments would have to pay more than 18% before federal and state taxes to equal that outflow of dollars. We doubt the dollars in your savings account are earning anywhere near that rate of interest. Pay off the debt, and it's the same as getting that 18% return without any risk on your part. The higher the interest rate on your debt, the more attractive repayment versus investment becomes.

4. Borrow against your life insuranceDo you have life insurance with a cash value? If so, borrow against the policy. Yes, you're borrowing your own money. But the interest rate is typically well below commercial rates, and you can take your time repaying the loan. Do repay it, though. If you die before it's repaid, the outstanding balance plus interest will be deducted from the face value of the policy payable to the beneficiary. While that seems a small price to pay to get out of debt now, it could be burdensome to your loved ones should you sleep the eternal sleep before paying it back.

5. Finagle family and friendsPerhaps your family or friends could float you a loan. Who else knows, trusts, and loves you like they do? Unless you're really the black sheep of the flock, chances are you'll get a very favorable interest rate. They may even tolerate a late payment or two. But if you want to maintain the relationship, it's best to keep things on the straight and narrow by using a written agreement. You should clearly establish the interest and repayment schedule in writing to avoid misunderstandings and hard feelings. And it goes without saying that you must be scrupulous about adhering to that schedule. Otherwise, you can forget the family reunions and birthday presents.

6. Get a home equity loanDo you own your own home and have equity that's accumulated through the years as you've paid off the mortgage? If so, now's the time to consider a home equity loan (HEL) line of credit for the maximum amount possible.

A HEL gives you two ways to save. First, by using the loan proceeds to pay down your debt, you trade something like an 18% loan for a 6%-7% loan. Second, if you itemize deductions on your income tax returns, HEL interest is a deductible item under most circumstances. In a 25% marginal tax bracket, the 6% loan really has an effective rate of 4.5%, and that's probably the cheapest interest rate you'll see on personal indebtedness.
The danger here is falling into a common trap. Many get an HEL, pay off existing debt, and then ring up the charges on the credit cards all over again. Now they have the HEL to repay on top of the credit cards. The hole just got much deeper. Fools use the HEL to pay off the credit cards, and then keep them paid off until the HEL is repaid.

7. Borrow from your 401(k)Do you participate in a 401(k) qualified retirement plan at work? Most 401(k) plans have a feature that lets you borrow up to 50% of the account's value, or $50,000, whichever is smaller. Interest rates are usually a point or two above prime, which makes them cheaper than that found on credit cards. Thus, 401(k) plan loans may be a Foolish option to debt repayment. Not only is the interest typically much lower than that on credit cards, the best part is you pay it to yourself. That's right, every dime in interest paid on a 401(k) loan goes directly into the borrower's 401(k) account, not the lender's.
But there are drawbacks. First, the loan and interest will be repaid with after-tax dollars, but the interest will be taxed again when you withdraw money from the 401(k) years later. Additionally, you must repay this loan within five years. If you leave your employment prior to full repayment, the outstanding balance becomes due and payable immediately. If it's not repaid, that amount will be treated as a distribution to you. You'll be taxed on that amount at ordinary rates. And if you're under the age of 59 and one-half years, you will also be assessed an additional 10% excise tax as a penalty for an early withdrawal of retirement funds. Accordingly, ensure any 401(k) loan can be repaid before you leave your job.

8. Renegotiate terms with your creditorsOK, you've done all you can. Savings are gone; relatives have been tapped out; you don't have a home or 401(k) to borrow against. You feel like you're against that proverbial wall. The money just isn't there. Is bankruptcy the only way out? No way. Try pulling an ace out of your sleeve prior to taking that step. What ace? The threat of bankruptcy, of course.
Let your creditors know your situation. Tell them that if you are unable to renegotiate terms, you'll have no other recourse but to declare bankruptcy. Ask for a new and lower repayment schedule; request a lower interest rate; and appeal to their desire to receive payment. Faced with the prospect that you may resort to such a drastic step, creditors will do what they can to protect themselves against a total loss.

Indeed, many will negotiate away the farm before they'll write off your debt. As lawyers love to say, everything is negotiable. Therefore, what do you have to lose, except time? It's worth a try. And if you don't wish to do this yourself, organizations exist that can do it for you.

9. As a last resort, file bankruptcyWhat if you decide you can't pay down your debt using any of the methods listed above? What should you do? The absolute last resort is bankruptcy. Within Fooldom, we firmly believe everyone has a moral obligation to repay their debts to the utmost of their ability. There are times, though, when repayment may be impossible. In those cases, bankruptcy may be the only available course of action. Nevertheless, be aware of the significant drawbacks.

Your credit record will contain this information for 10 years, thus ensuring you will have a tough time obtaining credit you can afford during that period. Additionally, as odd as it seems, it costs money to file for bankruptcy. Attorney and court filing fees cost in the hundreds of dollars, and they must be paid to obtain the relief sought. Finally, bankruptcy laws have gotten a lot tougher in recent years, so you may not qualify for complete relief.

There are two types of personal bankruptcy relief: Chapter 7 and Chapter 13. Chapter 7 is straight bankruptcy that allows the discharge of almost all debts. Those that aren't discharged are alimony, child support, taxes, loans obtained through filing false financial statements, loans not listed in the bankruptcy petition, legal judgments against the petitioner, and student loans.

While Chapter 7 relieves you of the responsibility of repaying most creditors, you may have to surrender much of your property to help satisfy the debt. However, different states have different laws that grant you exemptions on certain types of property, such as a certain amount of equity in your home, a low-value vehicle, small amounts of jewelry and other personal property, and tools you use in your trade or business. These exemptions usually aren't huge, but they do mean you won't have to start over with absolutely nothing.

Chapter 13, sometimes called the "wage-earner plan," is different. You keep your property but surrender control of your finances to the bankruptcy court. The court approves a repayment plan based on your financial resources that provides for repayment of all or part of your debt over a three-to-five-year period. During that time, your creditors are not allowed to harass you for repayment. You also incur no interest charges on the indebtedness during the repayment period. When all conditions of the court-approved plan have been fulfilled, you emerge debt-free from the bankruptcy.

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Microsoft Debuts Free New Skype Tool for Small Businesses

 

Skype Meetings
Skype has something new for small businesses.

The Microsoft-owned service has launched Skype Meetings, a free online tool offering real-time audio and HD video conferencing. The service also provides a number of collaboration features such as the capability to share screens and content during meetings.

“With Skype Meetings, you can quickly set up meetings and share a personalized URL that participants click to join the meeting,” Skype for Business general manager Andrew Sinclair said in a blog post.

“During the meeting, participants can IM, share their screen or PowerPoint presentation or use the laser pointer and whiteboard features to make it more engaging and productive. The meeting organizer also gets professional meeting controls such as the ability to mute the audience in order to be heard.”

Upon signing up for the service, business owners can set up meetings for up to 10 people for the first two months. After that the meetings will be restricted to three people.



Skype Meetings is available to anyone in the U.S. with a business e-mail address — but only if the firm does not already have Office 365.

Those with an Office 365 business subscription are not eligible because Skype for Business is included in the suite of tools and products. According to Sinclair, Skype for Business offers “richer online meetings capabilities, such as the ability to conduct large group meetings for up to 250 people and the ability to IM anyone in your organization at any time—not just during meetings.”
To get started, go to www.skype.com/meetings. All that is required to use Skype Meetings is an Internet browser, a microphone, speaker and webcam.

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