Friday, April 18, 2025

The ABCs of medical practice transactions

Medical practice acquisitions represent a challenging and risky strategic decision. In its most simplest form, there are three main legal structures for acquiring a medical practice: asset purchase, stock purchase, or merger. All three of these structures are essentially different types of acquisitions. A merger is a type of acquisition that has a particular legal meaning.

The decision to buy, sell, or merge a medical practice is more complicated than ever, and physician owners must have a clear understanding of the legal structure of the potential transaction. Here are some of the advantages, disadvantages, and considerations for these legal structures.


Asset purchase


In an asset purchase, the buyer purchases specific assets of the target practice that are listed within the transaction documents. Buyers may prefer an asset purchase because they can avoid buying unneeded or unwanted assets and liabilities. Generally, no liabilities are assumed unless specifically transferred under the transaction documents. Because the liabilities remain within the selling practice, buyers can eliminate or reduce the risk of assuming unknown liabilities. Further, buyers typically receive better tax treatment when purchasing assets as opposed to stock. Buyers may also be able to reduce their taxable gain or increase their loss when they later sell or dispose of the assets.

The main risk to buyers in an asset purchase transaction is that a buyer may fail to purchase all of the assets it needs to effectively run the practice. There are also various aspects of an asset sale that can be time-consuming and drive up transaction costs, such as listing specific assets and determining their value. For some assets, third-party consent may be required before the assets can be transferred to the buyer. The manner in which title of an asset is passed to the buyer will vary depending on each kind of asset. Finally, there is always the risk that the seller could retain sufficient assets to continue as a competing going concern. This risk is usually mitigated by requiring that the seller enters into a covenant not to compete with the buyer.

Sellers generally disfavor asset transactions because the seller is left with potential liabilities without significant assets it could otherwise use to satisfy those liabilities. Also, the tax treatment of an asset sale is generally less favorable to sellers than a stock sale. The practice and its shareholders can each potentially incur taxable income, which could result in double-taxation of the sale proceeds. Entities that have pass-through taxation such as partnerships, LLCs and S corporations can avoid the problem of double taxation and thus may be more likely to accept an asset purchase structure. Of course, you should definitely speak with an accountant on your particular situation.


Stock purchase


In a stock purchase, the buyer purchases the stock of the target practice directly from the target's shareholders. The practice remains an existing going concern after the purchase, and its business, assets, and liabilities are all unaffected by the transaction. A stock purchase may be preferred if the buyer wishes to continue operating the target practice after the purchase. Further, absent unusual circumstances, consent from third parties is not needed to approve the transaction. However, the buyer may be exposed to unknown risks by buying the entire practice, assets, and liabilities. Buyers can reduce their risk by holding back some of the purchase price in escrow to satisfy any liabilities that arise after closing.

Obtaining approval for a stock purchase can be problematic if the target has a large number of shareholders. Unless there are agreements in place before finalizing a deal, buyers cannot force shareholders to sell. Thus, a holdout shareholder could refuse to sell to the buyer. This result can be very undesirable for buyers and could ultimately cause the deal to fall apart.

Buyers may have less preferential tax treatment in a stock purchase. However, in certain circumstances, buyers can elect to treat the stock purchase as an asset purchase, thus securing a desirable tax treatment.


Merger


In a merger, two separate legal entities become one surviving entity. Under state law, the assets and liabilities of each are then owned by the new surviving legal entity. There are several structures that mergers can take. The simplest is a forward merger, whereby the selling practice merges into the purchasing practice, and the purchasing practice survives the merger. Sometimes, buyers will wish to keep the target practice as a separate legal entity for liability reasons, so the buyer will instead merge the target into a wholly-owned subsidiary corporation of the buyer, called a forward triangular merger. When complete, the subsidiary survives the merger, holding all of the assets and liabilities of the target practice. Both a forward and a forward triangular merger generally require consent from third parties, as the target practice ceases to exist after the merger and all of its assets are owned by the surviving entity. A reverse triangular merger is similar to a forward triangular merger, except that the target practice is the surviving entity, instead of the wholly-owned subsidiary of the buyer. A health care transactional attorney will advise the best approach based on your particular situation.

How a merger is taxed depends on its structure. Generally, forward and forward triangle mergers are taxed as asset purchases while reverse triangular mergers are taxed as stock purchases.

In terms of required corporate approvals, mergers generally require approval only of the seller's board of directors and a majority of its shareholders (absent other requirements in its charter documents). This lower threshold is particularly appealing when a target practice has multiple shareholders. However, shareholders who vote against the merger will generally have appraisal rights under state law. Appraisal rights, or Dissenters' Rights, enable dissenting shareholders to petition a court to obtain the fair market value of their shares. This can complicate transactions and increase the buyer's costs.

Clearly, medical practice transactions can be complicated. Consequently, it is imperative that physicians have an experienced and competent team consisting of a consultant, accountant, and attorney who help you review all of your options and choose the one that ensures your practice’s continued success.

Monday, April 14, 2025

The shifting landscape in medical practice staffing

Medical practices have always had to balance patient care needs with the realities of business operations. Yet since the start of the COVID-19 pandemic, that balance has grown more precarious. Today, staffing is one of the most pressing challenges faced by practice administrators and physicians. At Physicians Practice, we recently surveyed our audience of medical professionals to gauge the state of staffing, pay, and benefits in 2025. The findings in our 2025 Physicians Practice Staffing & Salary Survey provide a window into where practices are succeeding — and where they continue to struggle — in building and retaining high-functioning teams.


Understaffing persists, even as some practices grow


The most glaring statistic from our survey is that 41% of respondents consider themselves understaffed today—up significantly from 27% who reported understaffing five years ago. Paradoxically, 44% of respondents say they have hired more staff in the past five years, indicating that even a hiring push can fail to keep pace with patient demand and administrative complexity. Meanwhile, 53% feel they are adequately staffed, and only 6% say they are overstaffed.

In looking ahead, the majority (60%) expect their staffing levels to remain the same in 2025, while a third (34%) anticipate bringing on additional employees. This suggests a steady, cautious approach: Practices want to ensure they can handle patient volumes without overstretching budgets or risking layoffs down the line.


Finding qualified people: The single biggest hurdle


When asked about the biggest staffing challenges, an overwhelming 76% of respondents cited finding qualified staff. Although the labor market’s tightness is less acute than in previous years, a significant shortage of skilled professionals continues—particularly in positions requiring specialized clinical or administrative knowledge. Other top concerns include:Increased workload/dual roles(37%),
High staff turnover(20%), and
Lack of professionalism(22%).

These issues echo many of the soft-skill concerns we hear anecdotally from practice managers: how to balance the need for reliable, congenial team players with the reality that some roles (like billers/coders or medical assistants) are in especially high demand.

Despite widely voiced concerns over reimbursement shortfalls, 69% of practices gave staff raises in 2024. Among the 31% that did not, the most frequently cited reason was decreasing reimbursements by payers and patients, highlighting just how central revenue pressures are in dictating compensation decisions. Check out the full report for more detail on what our survey respondents pay specific positions.


Benefits: Stability and modest improvements


Our survey reveals a generally stable benefit structure:
  • Paid time off (sick days, vacation, personal days) is nearly universal at 92%.
  • Health insurance is offered by 78% of respondents, followed by retirement plans at 70%, dental at 62%, and vision at 57%.
  • Only 10% have added benefits in the past year, while 75% report no changes.

Practices clearly recognize that competitive benefits can be a differentiator in recruitment and retention. Offering robust PTO, some level of health coverage, and retirement options can help stabilize staffing, even if salaries are not at the very top of the local market range.


Words of wisdom from the field


One unique facet of this year’s survey was the open-ended advice administrators and physicians shared. Their suggestions revolve around several common themes. Here's what they had to say, in their own words:Invest in people: 
  • “Train, train, train new employees,” and “Treat your staff well (financially) and they will be loyal.”
  • Act quickly on poor fits: “Don’t delay in getting rid of poor performers,” and “If someone is not a good fit or brings negativity, don’t wait to remove them.”
  • Foster a team culture: “Lead by example, not intimidation,” and “Build that team and continue perfecting it every day.”
  • Stay flexible: “Give more flexibility, especially to mothers,” and “Be sure the staff is satisfied.”
  • Plan for the future: “Start getting ready for AI,” “Control overhead by limiting staffing to adequate numbers,” and “We can’t cover our costs by just seeing patients.”

Looking ahead: Balancing costs and care


As we head deeper into 2025, the tension between adequate staffing, compensation, and practice profitability remains at the forefront. With a majority of practices still relying on traditional fee-for-service reimbursement (and only 21% blending it with value-based care), controlling overhead is challenging. Some practitioners see concierge or direct pay models as key to solving the financial puzzle, but these are far from universal solutions.

In the face of these complexities, the survey data affirms a few universal truths:
  • Practices that offer competitive pay and meaningful benefits see stronger retention.
  • A positive workplace culture—where team members are trained, respected, and recognized—remains the single most powerful antidote to staffing shortages.
  • Leaders must be agile, ready to adjust staff levels, explore new reimbursement models, and embrace emerging technologies (like AI and digital health solutions).

The feedback from our survey participants is clear: Finding and keeping the right people is critical, yet there is no one-size-fits-all recipe for success. As you look to refine your own practice’s staffing approach, consider investing in quality talent, staying open to new operational models, and fostering an environment that genuinely values employees. By doing so, you can position your practice not just to survive, but to thrive in a rapidly changing medical practice landscape.

Friday, April 11, 2025

The case for value-based care in women’s health: A win-win in improving maternal care

Over the past several years, providers and technology-focused physician enablement organizations across the country have been working together to initiate the transition from traditional fee-for-service models to value-based care (VBC) arrangements. They have been adopting analytics tools and service solutions to help improve health outcomes, provide more cost-effective care and close gaps in care, all of which drive efficiency for doctors, their patients and payers.

Primary care specialties have benefited significantly in VBC, improving clinical outcomes dramatically and receiving healthy financial rewards for thorough execution. However, despite the immense benefits VBC has demonstrated in other specialties, the transition from fee-for-service has largely been nonexistent in women’s health to this point. Obstetrician-gynecologist (OB-GYN) practices face a lack of standardized women’s health measures across the health care system and in Medicare. The absence of uniform measures has created varying levels of reimbursement and costs, ultimately presenting challenges to implementing VBC in a comprehensive way. Commercial payers likewise have been slow to develop thoughtful VBC contracts specific to women’s health. It is an area of medicine mired in partisan semantics designed by policy makers on both sides to ensure forward progress is all but impossible.


Women’s health and VBC


Women’s health is organically rooted in the principles of VBC — results-driven care that is critical for the health and well-being of women and the mother-child dyad. As outside factors influence women’s health policy making more and more, empowering OB-GYN practices across the country in their transition to VBC is more important than ever to ensure that expectant mothers are receiving the best care possible and that women experiencing gynecologic conditions have access to the most up-to-date care, especially for our most vulnerable patients, for whom care options are limited.

By accessing a robust catalog of women’s health technology solutions, OB-GYNs not only are better equipped to successfully care for patients in VBC models but can also utilize innovative solutions to navigate the unique, complex needs of women’s health care more effectively. Solutions like remote monitoring and telehealth services connect providers and patients at critical points when an office visit may not be necessary or isn’t possible. Pregnancy tracking and education apps can keep patients informed on what to expect and allow providers to share gestational age-specific information in real time. Virtual fertility, lactation and nutrition resources allow access to more specialized types of care that have historically been less accessible to minority groups and Medicaid patients. Electronic health records (EHRs) designed for success in VBC also tend to have deeply integrated best practice guidance to help providers manage the ever-increasing body of knowledge in women’s health.


Closing the gap on maternal health care for at-risk populations


Over the last 25 years, the U.S. maternal mortality rate has been steadily rising, with an increase of 144% from 1999 to 2021. Continued disparities in access to quality maternal health care have contributed to this increase. As care gaps continue to put expectant mothers at risk of life-threatening complications, OB-GYNs and care centers must implement quality improvement plans and initiatives that close those gaps, particularly for our nation’s most vulnerable communities. VBC in prenatal care holds the promise of equipping OB-GYNs with technology solutions that help them provide more timely, effective care at all points of a pregnancy and also of empowering patients with the knowledge they need to feel confident in the care they’re receiving.

Improving care coordination and driving better outcomes in VBC by integrating into a practice an EHR that leverages not only innovative technology but provider-oriented (and even provider-developed and -led!) workflows and decision support has dramatically increased the quality of care in primary care specialties. These strategies can similarly help OB-GYNs improve how they monitor a patient’s health throughout pregnancy and efficiently provide care at key moments. By effectively collecting patient information early in pregnancy and monitoring through a robust EHR designed and augmented with them and their patient population in mind, OB-GYNs can more easily identify patient risks that could complicate pregnancy and receive alerts that prompt planning and intervention at key points of care to address their patients’ needs and satisfy VBC standards comprehensively.

Further, patient-facing platforms through smartphone apps inform expectant mothers of health concerns or care needs throughout their pregnancy. By seamlessly integrating with EHRs, these platforms can help patients directly access educational resources and safety alerts, empowering them to play an integral role in their health and their baby’s, while improving their health literacy to better understand and participate in the care they need.


Ensuring the benefits of value-based care for expectant mothers everywhere


A key feature driving the success of VBC programs in other specialties is a relentless focus on access. Ensuring all expectant mothers across the country can access an OB-GYN regardless of where they live is a crucial next step. The most significant gaps in maternal care often occur in rural communities, where patients may live far from their OB-GYN and lack access to private or public transportation.

Without sufficient means to reach their doctor, expectant mothers may not only feel higher levels of burden or stress in receiving the care they need but may also be at greater risk of socioeconomic challenges that create pregnancy-related health emergencies.

While most expectant mothers in rural communities would prefer to see their OB-GYN in person, virtual visit platforms can serve as a complementary option that allows doctors to check in with their patients remotely and improve access. Through virtual platforms, rural maternal patients can feel confident they have a better understanding of their health needs throughout their pregnancy and make in-person meetings more meaningful and insightful based on virtual interactions with their doctors.

Additionally, telehealth services can help expectant mothers reach certified nurse practitioners, physician assistants or other care support staff who can triage immediate questions that don’t necessarily require a doctor’s input or can help a patient schedule a follow-up appointment with a doctor if needed. A natural extension of virtual care options from OB-GYNs, these services not only expand access to more immediate maternal care for patients regardless of where they live but can also reduce unnecessary emergency room visits and overall health care costs.


Conclusion: A better way forward for maternal health


VBC has the potential to play a critical role in improving the state of women’s health in America by supporting OB-GYNs in enhancing their focus on patient outcomes and rewarding them for high-quality care. There is a significant opportunity to improve the care not only of the maternal-fetal dyad but of women experiencing other gynecologic conditions like endometriosis, fibroids, menopausal syndromes, pelvic pain and more. The technology developed at scale by OB-GYN and other aggregators is designed with these benefits in mind.

In maternal health, success in VBC involves participation from the OB-GYN and the patient and requires thoughtful, forward-thinking plan development from payers. By equipping providers and patients with technology solutions to help them better understand the care journey, patients and doctors can forge stronger bonds that boost engagement and optimize health outcomes for expectant mothers and their children, no matter the circumstances.


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Thursday, April 10, 2025

5 tax strategies to help physicians achieve financial independence

Physicians spend many years training for the opportunity to earn higher-than-average incomes. Although the time investment is intense, the returns on that investment are real. According to the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics, the average annual wage for all occupations in the United States in 2023 was $65,470, while family medicine physicians earned $240,790 on average.

However, higher wages typically also mean paying more in taxes. Physicians tend to focus on expensive and often ineffective strategies to get into a lower tax bracket, either now or in the future. But there’s more than money to consider when setting such strategies. Physicians should first focus on what is important to them and then determine the most tax-efficient strategies to achieve those goals. When properly executed, such plans can help physicians pay less in taxes today, in the future, or in both instances.


Roth IRAs



One of the most often missed opportunities for tax-free growth is through funding Roth individual retirement accounts (IRAs). A Roth IRA provides tax-free growth. Due to income limitations on funding a Roth IRA, many physicians mistakenly think that they cannot fund one. However, there is an alternative way to accomplish tax-free growth using this vehicle. Regardless of income, physicians can make a nondeductible contribution to an IRA based on annual contribution limits. Then, if they do not have an IRA account balance at the end of the year, they can convert those same dollars into a Roth IRA, with zero tax liability. If they do have an IRA account, they can often transfer the IRA balance into their current employer-sponsored plan to zero out their IRA account. This strategy can potentially be carried out each year.


Real estate


Physicians are often interested in diversifying their investment portfolio into real estate because of potential tax savings. These investments typically involve leveraging current dollars for a down payment to purchase a property, then renting the property to cover the costs of ownership while building equity and future cash flow. This strategy becomes much more effective if the physician’s spouse is a real estate professional. A real estate professional must meet specific requirements established by the IRS. When this is in place, the revenue generated via rented real estate becomes active income, which may allow for losses to offset other active income, including physician-earned income.


Charitable giving


Charitable giving is another common avenue for employing favorable tax strategies while also supporting community needs. There are several important details to keep in mind to most efficiently accomplish this goal. Instead of simply writing a check to a favorite charity, physicians should consider gifting appreciated stock to a donor-advised fund (DAF) or, for those who are over age 70 1/2, making qualified charitable distributions (QCDs) from an IRA. These moves not only can provide an annual tax benefit but may also yield long-term tax benefits.

Using appreciated stock to give to a DAF or directly to charity may reduce the capital gains taxes paid in the future while benefiting the chosen charity. At the same time, appreciated stock in a taxable account will receive a step-up in basis at the time of the taxpayer’s death. Assets in an IRA will see income taxes paid on those dollars at the time of distribution unless they go directly to a charity. For those aged 70 1/2 or older with IRA balances, QCDs may be beneficial to minimize long-term tax impacts for beneficiaries. Taxpayers can use a QCD as part of or all of their required minimum distribution up to $108,000 in 2025 to reduce their taxable income.


Health savings accounts


Another powerful tax-efficient strategy is investing in a health savings account (HSA). To qualify for an HSA, one must participate in a high-deductible health insurance plan. HSAs provide a triple tax benefit: contributions are tax-deductible, the earnings grow tax-free, and distributions may be tax-free if used for qualified expenses. The true power of this strategy comes into play when using these dollars as an investment for medical expenses later in life, rather than using them to pay for current medical expenses each year. There is no requirement to use these dollars each year, and the money can be invested, just as any other investment account, and grow tax-deferred. Because most people see health care spending increase as they age, pulling these dollars out tax-free for qualifying health care expenses after retirement is a significant savings strategy.


Tax-loss harvesting


Physicians often incur large taxable gains during their lifetimes as a result of capital gains taxes on growing investment portfolios, mutual fund payout capital distributions, or the sale of real estate or their businesses. One way to offset those taxable gains is through tax-loss harvesting. While no one invests to lose money, occasionally there are times when an investment leads to a loss, even if temporary. If this investment is in a taxable account, it could be sold to lock in the capital loss for tax purposes, then immediately reinvested in something else that would perform similarly or better. Be mindful of the IRS wash sale rule to avoid negating the tax benefit. By doing this, the portfolio would then have capital losses that can be carried forward indefinitely to offset capital gains in the future.


Developing a holistic, long-term strategy


Any one or all of these five strategies can be used by physicians to help reduce tax consequences now or in the future. These strategies are most impactful when they are part of a well-designed financial plan with specific goals that align with the physician’s intent. Implementing a few tactics to save on taxes in the current year may be a win in the short term, but a truly holistic and long-term strategy is a far more effective use of time and resources — and can ultimately save more today and tomorrow.

After investing immense time and energy to reach their career goals in medicine, physicians may consider developing tax strategies that help make the most of the financial rewards they have worked so hard to achieve.

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Friday, April 4, 2025

Teenage mentors and smartwatches help rural seniors bridge digital health divide

In an effort to bridge the digital divide in older, under-resourced communities, researchers from Florida Atlantic University’s (FAU’s) Christine E. Lynn College of Nursing have implemented a pilot study that pairs high school students with older adults to promote the adoption of wearable health technology. The study, conducted in the rural “Glades” region of South-Central Florida, aimed to assess how technology-assisted health monitoring can support aging in place.

Many older residents in this rural community struggle with digital literacy, limiting their ability to use digital health-tracking devices like Fitbits and smartwatches. The study sought to change that, introducing an intergenerational program in which students helped older adults navigate the technology, while local faith-based educators provided additional support.

The research, published in the journal Educational Gerontology, used an ecological momentary assessment (EMA) to send participants smartwatch-based health surveys four times per day. The participants responded to questions about their social interactions, physical activity and cognitive engagement. Paper-based assessments were also administered to evaluate cognition, health literacy and technology competence.

The study found that 91% of older adults engaged with smartwatch prompts, with an overall response rate of 77.8%. Surprisingly, factors like age, education, rural living and technology self-efficacy did not have a significant impact on response rates.

Notably, social engagement was strongly linked to higher levels of physical and mental activity, reinforcing the importance of social connections in cognitive health.

Lisa Ann Kirk Wiese, PhD, MSN, RN, GERO-BC, PHNA-BC, CNE, FGSA, FAAN, senior author, with members of the faith-based community team who worked with the students.

“Our study created a win-win situation for everyone involved: older adults gained new skills in using wearable technology to monitor their health, while high school students had the opportunity to learn processes for conducting meaningful research and develop valuable skills,” said Lisa Ann Kirk Wiese, PhD, MSN, RN, GERO-BC, PHNA-BC, CNE, FGSA, FAAN, senior author of the study and an associate professor at the Christine E. Lynn College of Nursing.

High school students — ages 15 to 19 — played a critical role in onboarding participants, offering guidance on smartwatch use, prompt responses and device maintenance. The students expressed appreciation for the opportunity to assist with the research, noting that the experience bolstered their resumes and future research-related career aspirations.

“High school students don’t just teach older adults about mobile health — they also gain invaluable skills and insights themselves,” Wiese said. “Through these meaningful interactions, students discover how technology can improve health monitoring and care, while being inspired to pursue careers in aging, health care and gerontechnology. These experiences not only prepare them for future careers but also foster a deep appreciation for the power of digital health in their own lives.”

The initiative was part of a larger effort by FAU’s nurse-led research team, which has collaborated with community stakeholders to enhance care for older adults in the region over the past decade.

The project’s success highlights the potential for similar programs to improve digital health usage and literacy in other rural areas of the country. As mobile health technology continues to evolve, these collaborations could play a vital role in ensuring equitable access to digital health tools for aging populations.

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Wednesday, April 2, 2025

23andMe: How to delete your genetic data

23andME, the owner of “the world’s largest proprietary database of health and genetic information” filed for bankruptcy on March 23.

This has left consumers what will happen to their personal genetic data. The company announced it will use the voluntary, court-supervised process “to maximize stakeholder value” through a sale, and that “any buyer will be required to comply with applicable law with respect to treatment of customer data.”

“Your data remains protected,” said a March 23 “Open Letter to 23andMe Customers.”

But what if you want to delete your data before the 23andMe sale? Here’s a brief guide on how to do that:

1. Sign in to your 23andMe account
Go to 23andMe.com and enter your username and password. Access your personal dashboard, where you can review your genetic reports and account information.

2. Navigate to account settings
Once logged in, look for your profile picture or name in the top right corner. Select the dropdown menu and click “Settings.” This will take you to your account management page.

3. Locate privacy and data options
In the “Settings” section, find the headings related to “Privacy” or “Account.” Look for wording such as “Delete Account,” “Close Account” or “Manage Personal Information.”

4. Review data deletion policies
Before proceeding, carefully read 23andMe’s policies on data deletion. The company typically outlines:What data will be removed: Genetic information, personal profile details and health reports.
What data may remain: Aggregated data used for research (usually stripped of personal identifiers).
Time frame: The length of time the company needs to fully remove your data.

5. Initiate the deletion request
Select the option that confirms your request to delete or close your account. 23andMe may ask you to re-enter your password or provide a security code to verify your identity.

6. Confirm closure and data removal
After submitting your request, watch for a confirmation email from 23andMe. Keep any reference numbers or confirmations in case you need to follow up.

7. (Optional) Request destruction of physical samples
If you previously sent a saliva sample for DNA analysis, you may need to submit a separate request for sample destruction. Check the 23andMe help center or contact customer service for instructions on how to confirm that your physical sample is destroyed, if that is your preference.

8. Contact customer service if needed
For additional assistance or questions about your request, contact 23andMe’s customer support. You can typically do this through the website’s contact form, or by using any phone or email information provided in your account or the company’s Help Center.


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Tuesday, April 1, 2025

Patients are willing to wait to see their own doctor


New research in the Annals of Family Medicine explores how visit type, urgency and patient demographics shape the balance between continuity and convA recent study suggests that patients often prefer to wait for an appointment with their own primary care physician (PCP) — particularly for chronic condition management, mental health care and other sensitive issues. It’s when symptoms are acute or urgent that speed becomes the priority.

Published in the Annals of Family Medicine, the cross-sectional survey of 2,320 primary care patients examined when patients are willing to wait for continuity and when they prefer convenience. The findings offer important insights for health system leaders and private practice owners navigating appointment design, staffing and access models.

“Most patients in our study place strong importance on having a personal PCP and valued continuity of care,” the authors wrote. In fact, 94.1% of surveyed patients reported having a PCP, and 71.4% said it was “extremely important” to have a personal doctor.

When asked about specific visit types, more than half of patients expressed a strong preference to only see their own physician for follow-ups involving mental health (56.8%), chronic conditions (54.6%) or annual checkups (52.6%).

However, the willingness to wait changed significantly depending on the nature of the visit. Just 17.1% of respondents preferred to wait to see their own physician for a new symptom, and only 7.2% said they would wait for their PCP when experiencing an urgent concern.

To better understand how patients weighed the importance of continuity against wait time, the survey presented them with hypothetical scenarios.

For example, when asked whether they would rather see their own PCP in three to four weeks or another clinician available in 24 to 48 hours, 68.2% said they would wait for their physician if the issue might require a sensitive exam. Similarly, 61.1% would wait for a new concern about a chronic condition, and 58.9% would wait for a new mental health concern.

When symptoms were more acute or nonspecific — a sore throat or bodily pain — just 6.9% and 33.9% of respondents, respectively, preferred to wait.

The study also revealed demographic patterns in preferences. “For follow-up of a chronic health condition, patients with higher WMI scores had a higher likelihood of wanting to see only their PCP,” the authors reported, referring to the “What Matters Index,” a measure of self-reported health risk.

Education level played a role as well. Patients with a high school diploma or less had higher odds of wanting to see their own PCP for new symptoms or urgent concerns. For new symptoms, those with a high school education or general educational development test (GED) were 3.6 times more likely than college graduates to prefer their own doctor. Women were also more likely to prefer continuity for annual checkups.

“These patterns are similar to those in past studies highlighting that older age, worse self-reported health status, and female sex were associated with placing higher value on continuity of care,” the authors wrote.

The results offer timely guidance as health systems increasingly expand walk-in clinics, same-day scheduling, and team-based care models. While those efforts improve access, they may unintentionally chip away at continuity — something this study suggests patients still value highly in many contexts.

“Our data demonstrate that most patients are willing to wait three to four weeks to see their own PCP for certain types of visits, underscoring the importance of seeing someone they trust over the convenience of being seen more quickly,” the authors wrote.

For practice managers, these findings may help shape more flexible scheduling systems — perhaps by triaging based on visit type and offering patients choices that explicitly weigh speed versus familiarity. Practices could also use online scheduling tools to let patients decide how long they’re willing to wait to see their own physician versus the next available clinician.

The study’s authors caution that their findings may not generalize to all patient populations. The survey was conducted at six family medicine clinics in a large academic health system, and respondents had higher education levels than the national average. Still, the insights carry weight for any primary care practice aiming to balance access and relationship-driven care.

“Data from our study and others suggest that these shifts do not align with patient preferences for care, or with important health outcomes such as emergency department and hospital use,” authors concluded.

The full research article, “Convenience or Continuity: When Are Patients Willing to Wait to See Their Own Doctor?” appears in the March/April 2025 issue of Annals of Family Medicine.

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