Monday, November 24, 2014

In-House vs. Outsourced Medical Billing Revised: Pros and Cons


The question of whether to outsource medical billing operations or keep the process in-house continues to weigh heavily on many doctors and practice managers as we move into 2015 and beyond. The right answer differs from practice to practice based on a multitude of factors: age of the business, size of local labor market, and state of practice finances, among other considerations.

Aside from clinical services, billing and revenue cycle management (RCM) are the most important processes of your practice. Your cash flow depends on them, so the decision of how to handle these services shouldn’t be taken lightly. You should do thorough assessments of your practice’s cost, staffing, and volume metrics to determine what’s right for you.

In the preliminary stages of the decision-making process, however, you’ll need to take a generalized look at what most doctors and administrators consider to be the major advantages and disadvantages that the in-house and outsourcing options each present.

In-House Medical Billing

Pros

Retaining Control: Especially when trusted, long-term employees execute medical coding and RCM duties, doctors and administrators appreciate the hands-on control of financial operations possible with in-house billing.

Return on Investment: Once a practice has invested in training billers and purchasing medical billing software, moving to an outsourced solution can mean losing time and money spent. If you have a valid infrastructure in place, it can be worthwhile to refine existing processes to generate the best ROI.

Close Proximity: Should issues arise, the accessibility of your in-house billing department can be a major advantage, especially when a walk across the office is all it takes to observe the billing process and address any problems.

Cons

Higher Costs: It’s generally accepted that the expenses of paying medical biller salaries, providing employee benefits, and purchasing technology systems exceed the typical costs associated with a third-party billing solution.

Liabilities: Medical billing departments can be hotbeds for embezzlement, and general employee neglect (think ignored encounter forms, discarded superbills, and unappealed claim denials) can go largely unnoticed if managers don’t keep a stringent eye on billing operations.

Support Issues: If your billing department consists of only two or three staffers, your operations – and cash flow – can experience a significant decline when even just one employee gets sick, goes on vacation, takes a leave of absence or quits altogether.

Outsourced Medical Billing
Pros

Less Expense: If you’re starting up a new business or transitioning because of an employee’s resignation, outsourcing can make the most financial sense. Check out this hypothetical cost analysis on the topic from Physicians News Digest.

Transparency: A medical billing company should supply you with comprehensive performance reports automatically or upon request. This capability grants you unparalleled visibility into your billing operations without requiring you to micromanage – or even oversee – any staffers.

Enhanced Consistency: Your outsourcer will be contractually obliged to perform certain services, such as appealing denials, with a certain level of success. Plus, you never have to worry about medical billing staffing, because it’s their job to support your needs year-round.

Cons
Hands-Off: While outsourcing medical billing is a logical choice for some practices, especially those practices that prefer a third source manage their billing hassles, it’s tough for more hands-on managers to relinquish control of the process to another entity.

Variable Cost: Most medical billing companies charge a percentage of collections, so the more you bring in, the more you’ll pay out. This can make it more challenging to budget your practice’s expected billing expenses, because costs differ widely between slow and busy months.

Hidden Fees: Read any outsourcing contract very carefully. Are there startup charges? Fees for things like printing statements or sending reports? What happens if you cancel your membership? Make sure the money you save by outsourcing isn’t offset by a multitude of “fine-print” charges.

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Sunday, November 23, 2014

What Internists Need from Their Health IT Software in 2015

what-internists-need-from-their-health-it-software

Each medical specialty comes with a unique set of challenges that demand different software functionality. In this updated post, we’ll examine the field of internal medicine and highlight health IT solutions that can help internists thrive and succeed.
 

STATE OF THE SPECIALTY
Technology designed around the way you work as an internist can yield time and efficiency benefits. Even though internal medicine is the #1 specialty in size (nearly 110,000 active internists practice in the United States), not all health IT addresses your distinct needs.
 
The right electronic health records and practice management software functionality remains essential to internists for multiple reasons, including:
 
Efficiency – internists work an average 59 hours per week.
 
Workflow – internists treat an average 20 to 30 patients per day.
 
Fewer Hassles – more than half of internists, 56%, spend more than 10 hours each week on administrative duties and paperwork.
 
In addition, with high levels of burnout reported (#5 among all specialties), the last thing internists need is software that adds to work frustration.
 
Many internists are seeing larger patient volumes as Affordable Care Act reforms continue to roll out. Plus, as an internist, the looming switch to ICD-10 codes could add some complexity to your patient encounters and medical billing. On the plus side, choosing internal medicine EHR and practice management systems with the flexibility to be accessed anywhere, on any device, can streamline how you coordinate and code for patient care.
 
WHAT TYPE OF FUNCTIONALITY DO INTERNISTS NEED?
Timesaving Templates. If you’re like most busy internists, you could work smarter with an EHR capable of efficient patient assessment and planning. Consequently, the ability to configure charting templates is a must. This customization allows internists to create intuitive templates that speed up patient encounters.
 
Patient Portal. Also look for medical practice software with a modern patient portal. Ease the administrative time and hassles around making patient appointments and increase patient engagement. Some portals also help to demonstrate the digital patient communication required for meaningful use stage 2 incentives.
 
Workflow Management. Some features of practice management software can help you move patients through your internal medicine practice more efficiently. For example, solutions with patient overviews allow you to allocate resources according to where patients are in your office (both physically and by stage of the encounter process).
 
ICD-10 Ready. Software solutions designed to automatically update during the transition to ICD-10 codes can reduce hassles and help internists avoid a disruption in cash flow during ICD-10 implementation. Cloud-based solutions normally offer this feature.

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Thursday, November 6, 2014

10 Email Marketing Best Practices

Our inboxes are filled to the brim with spammy, non-relevant emails.

So, when it’s your turn to hit “send” you want to make sure that your email gets noticed. Especially when 68% of marketers say that email marketing is core to their business.

Madison Logic’s infographic features 10 best email practices that will help your emails stand out from the 122,500,453,020 emails sent every hour.

Madison Logic lets us know that:

1. Users are 22% more likely to open when addressed by their first name.

2. Keep your subject lines to a minimum – ideally 50 characters or less.

3. Ask questions in the body of your email to engage your readers.

Find out more email best practices including content tips, testing, and mobile design in the infographic below:

10 Email Best Practices


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The Gift of a Recovering Economy

Small Businesses Report Pre-Holiday Sales & Optimism Are Up

As another holiday shopping season approaches, a new Manta small business study reveals that 67 percent of 1,268 respondents are already experiencing steady or improved sales. Optimism shines brightly with 71 percent of small businesses feeling positive about upcoming holiday sales. Small business owners in the South are the most optimistic in the nation when it comes to holiday sales this year (75 percent). However, the increase in sales and optimism hasn’t impacted holiday hiring, as 82 percent of those surveyed will not be hiring seasonal employees this year, which is consistent with last year’s findings.

PayPal Set to Surpass Visa/MasterCard as Biggest Supporter of Small Businesses

As more small business owners adopt payment technologies to alleviate cash flow issues, survey respondents ranked Visa/MasterCard as the top payment brand most supportive of small business (29 percent). PayPal (23 percent) and Square (16 percent) ranked second and third respectively, with American Express ranking fourth (5 percent). PayPal and Square’s prominent rankings could indicate a shift toward mobile payment brands is underway in the small business community, as together they represent 39 percent, indicating one or both brands could displace Visa/MasterCard in the coming years. Some reasons driving this shift are convenience and simplicity.

“I use Square because of the ease of use—even when I don’t remember my attachment, I can take down credit card information and complete a payment. Square also helps keep me organized,” said Manta community member Bridgett S. Joe, owner of S. Charles PR in Houston Texas.

Meanwhile, big brands, such as Google, Amazon and Apple all have a long way to go to win the loyalty of small business owners. While Apple may be a consumer darling, only 1 percent of respondents feel Apple is supportive of small businesses; this is something that may change with its new Apple Pay offering.

Small Business Generosity Takes on the Grinch

The holiday season is traditionally a time for giving, and small business owners are extremely generous. Manta’s study revealed that 74 percent of respondents plan to give to charity this holiday season. Women are more philanthropic (86 percent) than men (80 percent). Millennials are the most philanthropic as 89 percent plan to give to charity, more than any other generation. And finally, the Midwest is the most philanthropic region of the U.S., where 79 percent of those surveyed plan to give back.

Holiday Business Gifts for Entrepreneurs That Will Keep on Giving

When asked what they’d most like to receive for their business for the holidays, Manta’s small business community identified five main categories of gifts. In order of popularity, they are: business equipment, money (loans or cash), more business/new clients, marketing and advertising and more/better employees.Across these categories, the top ten holiday wish list items for small businesses are:
  1. New computer
  2. Ad space/free advertising
  3. Access to a social media guru
  4. New clients or customers
  5. Money or a gift certificate that can be used for business purposes
  6. Branding advice
  7. An introduction to new employees
  8. Smartphone
  9. Tablet
  10. SEO advice
But not all the holiday wish list items were serious. A handful of Manta’s survey respondents were more creative with their requests and asked for things such as a mind-reading employee or a clone of themselves to get more work done.

“The latest Manta survey indicates small businesses are expecting increased sales for the upcoming holiday season,” said Manta CEO John Swanciger, “The resilient small business optimism we’ve seen the past few years is finally backed up by real growth prospects. This is great news for all of us since small business trends are indicative of the health of the economy as a whole.”

Holiday Tips and Strategies for Small Business

Manta understands that many small businesses rely on the holiday shopping rush to close their year on a high note. Here are a few tips that are easy to implement and can help increase holiday sales success:


Know Your Customer: Effective marketing begins with knowing and understanding your best customer. From merchandise to promotions, think about what will appeal to your target audience.

Deliver Great Customer Service: As a smaller shop, capitalize on great customer service. You have the ability to provide unique and tailored services for your customers unlike big businesses. Leverage your relationships with your loyal customers and amplify your customer service to draw in new ones.

Give and Grow: Giving back during the holidays not only spreads holiday cheer to others in need,
but it can be good for your business, too. Your customers will appreciate that you give back, and a toy or coat drive at your store might be a great additional avenue to get your customers to engage with your business.

About the Manta 2014 Holiday Survey

Manta polled 1,268 small business owners between October 1, 2014 – October 7, 2014 via an online survey, who are members of Manta.com and have claimed their Manta business profile. The margin of error is +/- 2.8 percentage points.

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How To Prepare For Traumatic Events in Your Business

Dramatic traumatic events, like the Oklahoma beheading at the Vaughn Foods front office on September 25, is not likely to happen in your company, but what if the unspeakable should happen? Maybe something less dramatic but still traumatic could happen.
 
Can you avert a crisis? How would you handle it if something terrible happens?

It could happen to you

The statistics on workplace violence are startling. According to the CDC, homicides in the workplace average 700 per year. “From 2003 to 2012 over half of the workplace homicides occurred within three occupation classifications: sales and related occupations (28%), protective service occupations (17%), and transportation and material moving occupations (13%).” The number of nonfatal violent crimes was 572,000 in one year (2009).

Even nonterrorist or noncriminal activity can produce trauma in the workplace. A tragic accident can affect your staff and operations.

The result to your company if something terrible should happen: incalculable losses to impacted employees (e.g., their psychological trauma), plus direct and indirect actual costs to your business (e.g., disruption in operations, added costs for remedial actions).

What are your obligations?

According to the Society for Human Resource Management (SHRM), “[n]o federal law explicitly establishes an employer’s duty to prevent or remedy workplace violence against employees. However, employers must comply with the general duty clause [Section 5(a)(1)] of the Occupational Safety and Health Act of 1970, which states that each employer must furnish a place of employment that is ‘free from recognized hazards that are causing or are likely to cause death or serious physical harm to his employees.’”

But of course small business owners feel a personal connection with their staff and want to be sure their workers are safe. Being aware of the risks that can befall a company is the first step in preparedness.

Encourage workers to express their concerns to a designated person if a co-worker is acting erratically or there is a domestic violence threat that could spill over into the workplace (the designated person can be the owner or anyone else who is clearly identified for this purpose), making sure of confidentiality and a promise of any necessary follow-up or support. The FBI has a sample threat assessment questionnaire that you can use.

Planning

While there’s no way to absolutely ensure a terrible act of violence won’t occur in your company, there are some preventive measures you can take to minimize your risk:
  • Think “security.” This means limiting access if appropriate, using security cameras, and if you use security guards, making sure they are well trained.
  • Hire smartly. While there’s no guarantee, doing background checks on job applicants may help to avoid problem employees. But watch legalities about what you can and cannot check (e.g., some states bar inquiries about an applicant’s prior criminal past).
  • Do risk assessment. Periodically revisit what’s going on in your company—your staff, your security measures, your neighborhood’s activities.
  • Create an emergency action plan. When something occurs, make sure employees know what to do. This may include, for example, training employees in CPR.

Crisis management

Ok, you’ve done everything possible to prevent a workplace tragedy, but one happens nonetheless. This could be the result of a civil riot, a domestic or foreign terrorist attack, or other unexpected event. In the aftermath, what will you do? Do you know how to obtain trauma counseling for your staff?

Last thought

When taking any action, make sure that what you’re doing, or planning on doing, is legal. If you have questions, talk with an employment law attorney.

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