Mobile advertising takes advantage of the prevalence of smartphones and other mobile devices that people use frequently to access the Internet. This connectivity gives you more opportunities to reach potential customers even when they are away from home. Understanding the advantages of mobile advertising helps you determine if this strategy is a possibility for your business marketing plan.
Targeted Marketing
- Technology allows you to customize your mobile advertising to target the specific user who accesses it. One simple method of targeting the ad is to customize it to fit the user's location. The more the mobile advertising industry develops, the more opportunities businesses will have within the available applications and platforms to customize the ads to fit specific consumers. For example, you might target users with a specific type of cell phone or carrier.
Interactive
- A mobile advertising campaign offers a better way for consumers to interact with the advertising and the company. Quick Response, or QR, codes offer interactivity. The consumer scans the code to launch the advertisement on their mobile device, which opens up more potential for interactivity by clicking on various components or performing a specific task to get a special offer. Consumers may feel better connected to the brand with this sense of high-tech interaction.
Variety
- Mobile advertising offers more flexibility than traditional print advertising. You can change these advertisements and offers much easier and faster than those in print. You also can customize the advertising and utilize technology in various ways. For example, your ad might include a discount coupon to redeem at your store, an interactive image of a new product or the ability to purchase your product virtually through the phone. The format allows for more creativity in how you appeal to your customers.
Convenience
- A mobile advertising campaign offers convenience to both the advertiser and the consumer. As the advertiser, you are able to disperse your offers and ads without employing the traditional print methods that may take longer. Consumers can access the special offers in your advertisements at any time from their phones, which they are likely to always have nearby. A special discount or other offer is much easier for the customers to redeem with their phones than remembering to carry printed coupons or offers.
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