In today's busy world where people are constantly "on the go," it has become increasingly important for advertisers to connect with consumers through mobile advertising. Mobile advertising refers to forms of advertising that can be seen by people on the go, either through electronic devices or other media that capture the attention of consumers on the move.
Using Billboards Wisely
-
One way in which you can use mobile advertising is to utilize billboard ads that are near your place of business. Billboards can instruct potential customers to send a text message to a particular number to receive a coupon for a product or service that you offer. For instance, if you run an auto repair shop and a significant portion of your business comes from performing oil changes, you can offer a half-price oil change as a text message coupon. This type of "loss leader" marketing can create loyal customers out of people would have otherwise gone elsewhere. It can also give a chance to make recommendations for other possible services that the customer may need at the time she comes in for your bargain deal.
One way in which you can use mobile advertising is to utilize billboard ads that are near your place of business. Billboards can instruct potential customers to send a text message to a particular number to receive a coupon for a product or service that you offer. For instance, if you run an auto repair shop and a significant portion of your business comes from performing oil changes, you can offer a half-price oil change as a text message coupon. This type of "loss leader" marketing can create loyal customers out of people would have otherwise gone elsewhere. It can also give a chance to make recommendations for other possible services that the customer may need at the time she comes in for your bargain deal.
Using a Service
-
Another way to utilize mobile advertising is to utilize an advertising service like Foursquare. Foursquare is a combination of social networking and online gaming that awards its users with points for exploring various parts of their own city. People who use Foursquare are encouraged to find certain businesses in their community and receive points for visiting them. This is tracked with their mobile phone. Many businesses are now getting on board with this idea and advertising on Foursquare. Using the same type of concept as billboard advertising, you can offer an incentive for customers to come to your place of business.
Another way to utilize mobile advertising is to utilize an advertising service like Foursquare. Foursquare is a combination of social networking and online gaming that awards its users with points for exploring various parts of their own city. People who use Foursquare are encouraged to find certain businesses in their community and receive points for visiting them. This is tracked with their mobile phone. Many businesses are now getting on board with this idea and advertising on Foursquare. Using the same type of concept as billboard advertising, you can offer an incentive for customers to come to your place of business.
Contextual Advertising
-
Another way in which you can utilize mobile advertising is to take advantage of the fact that many people conduct Internet searches using their Smartphone. Google and many of the other search engines offer contextual and pay-per-click advertising to business owners. This type of advertising allows you to pay for the number of times your ad is viewed by people who do online searches and click on your ad. People who perform online searches with their Smartphone may view your advertisement if it is worded to entice them to click on the ad you have paid for.
Another way in which you can utilize mobile advertising is to take advantage of the fact that many people conduct Internet searches using their Smartphone. Google and many of the other search engines offer contextual and pay-per-click advertising to business owners. This type of advertising allows you to pay for the number of times your ad is viewed by people who do online searches and click on your ad. People who perform online searches with their Smartphone may view your advertisement if it is worded to entice them to click on the ad you have paid for.
No comments:
Post a Comment