A crowdfunding profile allows you to collect donations from many sources to back your business or project. The profile tells potential backers everything they need to know in order to make an informed decision on whether to donate funds to your project. The donations do not need to be paid back, but donors are rewarded in a number of ways.
Suggestions
Use keywords that people might type into a search engine to find projects like yours. For example, an environmentally-friendly landscaping service might be associated with keywords like "eco-friendly," "lawn care" and "outdoor services." Additionally, if you use photos, tag the photos before uploading them to the profile.
Expand your profile outside your crowdfunding platform of choice. Embed links and widgets in your existing website or blog, directing your existing readers to your crowdfunding profile. This leverages your existing fans and makes potential backers out of them.
Link to your crowdfunding platform on all your social networks, such as Twitter, Facebook or MySpace, to name a few, once you have embeded the links and widgets to existing websites and blogs. Update your status with teaser text, like "Get a free gift certificate for a 23-point bicycle tune-up when you back my new business, Tommy's Bikes."
Ask your existing networks to spread the word. Have them re-tweet or re-post your status messages to their networks. The farther you spread the word--and the more you engage your immediate networks--the more likely you are to reach your funding goal.
Send out a mass email to your trusted friends, family, classmates, associates and mentors. Write about your crowdfunding project, invite them to participate and include the link to your crowdfunding profile.
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