Monday, November 3, 2014

How To Promote A New Brand

When done right, rebranding can help your business gain a competitive edge. However, the downsides to rebranding, time and money, can be intimidating to many small business owners and entrepreneurs. Taking time to effectively plan for and implement a rebrand is certainly not a corner any small business owner wants to cut. But what about cutting costs?
 
Rebranding doesn’t have to be expensive
Thankfully, rebranding doesn’t have to break the bank. Check out these three creative tips and tools to promote your new brand inexpensively:

1. Tap influencers in your industry to help raise awareness for your new brand. Reach out to any influencers whose audience is similar to the audience you’re trying to reach, and make sure you can offer something in return for an influencer’s help. Twtrland is a free tool that helps you identify influencers on social media, and Inkybee is a helpful tool for finding influential blogs and bloggers. Once you’ve identified your influencers, consider using Traacker to track and mange your influencer relationships and activities. Ideally, working with influencers to promote your new brand is just the beginning of your relationship since both companies and influencers can benefit from stronger ties.

2. Have social media followers? Ask them to spread the word about your new brand for you. For brands with a strong community, it could be as simple as a announcing the new brand and watching your brand ambassadors get the word out. Companies that lack a strong community should consider sweepstakes that awards @mentions or a coupon for every person that likes a branded post. Just be careful to make your offer relevant to your core constituents so you don’t just attract gamers.Postplanner is a tool that helps you run a Facebook contest without having to create a third-party app.Woobox offers an app for just about any type of sweepstakes, contest or coupon you can imagine. And don’t forget this checklist to guide you through setting up and running your promotion.

3. Ask employees to be brand ambassadors. Make t-shirts, backpacks, etc. that have your new
logo. Before you settle for the same old swag, check out these 11 creative ideas for gear you can give away. And, make sure your swag is something your employees will actually like and use—these tips on creating swag that employees want will increase the chance that your new logo is worn or displayed voluntarily. Finally, once you’ve created the gear that no employee can resist flaunting, it’s not a bad idea to host networking events where your employees can show off their new gear to friends and colleagues.

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