Facebook is opening up new, more convenient lines of communication between businesses and their customers with Businesses on Messenger.
The new feature is a bid to improve communications and interactions between people and businesses.
“With Businesses on Messenger, people can have rich and personal conversations with businesses,” Facebook said in a blog post. “For example, after purchasing something from a website, people can choose to receive updates in Messenger and continue their conversation with the business in the app.”
Those who opt-in will receive pertinent posts from the business such as order confirmations and shipping status updates. They will also have the chance to modify an order, track its shipping progress or process a return.
Customers will also be able to ask a business questions, make requests and receive timely responses. All interactions between the business and customer are saved in a single, ongoing thread.
Businesses on Messenger will launch with a handful of partners such as Zulily and Everlane with more to be added in the future.
Those wanting to get their business on Messenger can do so via this link.