The Executive Suite: Top 10 Must-Have Resources for Conversions and Rankings in 2015

Monday, January 12, 2015

Top 10 Must-Have Resources for Conversions and Rankings in 2015

If your 2015 goals include improving search engine rankings and conversions/sales, you’ll want to make sure you have the following resources in your arsenal. These are the same tools I use to get exceptional results for my own company and my clients.

Here’s to a prosperous and profitable New Year.

Easy Redirect Script – Are you constantly copying and pasting frequently used links? Do you have to share complicated links often? Do you use links that change regularly and constantly have to be updated? This handy tool simplifies all these situations and more. I use this on a daily basis to save me a ton of time and money.

Aweber – I’ve used Aweber for my newsletter since 2009. I’ve tried three or four other list management/autoresponder services and think Aweber is easiest to use, has the best delivery stats and the most responsive customer support.

“You Should Test That” – One of my favorite conversion books of all time; Chris Goward and the Wider Funnel team offer easy recommendations for things you can simply test to improve conversions of your site.

“Words That Sell” – Choosing your words carefully is vital to creating impressive copy that converts. This handy book acts as a copywriter’s thesaurus full of word suggestions to elevate your text.

Fascination Advantage Test – Ever wonder what others really think about you? This quick assessment reveals your No. 1 personality advantage (and disadvantage) in about five minutes. Discover how the world sees you then use the information to build your brand, improve your online reputation and put your best foot forward in all your marketing.

Amazon Bundling Basics & Advanced Strategies – If you’re selling on Amazon, bundling is one of the most effective success strategies. Whether you’ve never created a bundle or you’re ready to implement some advanced tactics, Debra Conrad shows you her best-kept secrets for making more in less time.

Merchant-Fulfilled Mini Course – While almost everything you hear about Amazon selling revolves around FBA, there is a definite place for merchant-fulfilled orders. Jessica Larrew takes you through when and how to take advantage of this alternate Amazon strategy to save money and increase profits.

“73 Ways To Describe A Widget” – If you’ve ever stared blankly at a computer screen straining your brain to write eCommerce product descriptions, you’ll love this book. With 73 strategies for describing products, this timeless classic guarantees you’ll never run out of ideas again.

Pinterest for Ecommerce Sales – Pinterest is fast becoming the ecommerce site owner’s best friend. The magic doesn’t end with the holidays. Lisa Suttora shows you how to use this social media site to drive direct sales all year long.

WebCEO Keyword Research – If you need an affordable tool for doing simple keyword research, Web CEO is my choice.