If you are into blogging and online article writing, then the terms ‘Semantics’ and ‘Search Engine Optimization’ are familiar to you.
For the benefit of those who have just made their foray into the virtual world of blog posts and write ups, here’s a simple definition to start: Dictionaries define the term semantics as ‘the meaning and interpretation of a word, sign or sentence.’ Still ambiguous? Semantics is basically how a particular word, term or phrase is interpreted. Let me give you an example. When I say the word ‘Apple,’ what is the first thing that comes to your mind? While one person may think of the fruit, another may associate it with the technology giant. Get the picture?
Search engines like Bing and Google come with a set of algorithms that help to interpret such words and terms. Once entered, these search engines come up with topics and articles closely related to the word punched in. Being specific is what helps here. For example, if the query or research has something to do with a product from the Apple brand, it must be clearly stated – ‘Apple iPhone next launch’ or ‘Apple iPhone 6S features.’ Being specific will help these search engines throw up data that is closely related to the intended topic.
Semantic SEO research: Is it necessary?
The Web. Yes, that’s the reason. Companies, business entrepreneurs, and clients understand that no longer is an organization or business bound by its physical presence. Moreover, the market is stiff and, to reach out to customers, a brand has to go beyond its physical address. In this case, the Internet is the best tool to reach out to the masses. But how does one stand out in the crowd? How do the client’s business webpage and social media profile score over others? Here’s where the usage of SEO (a term or phrase that helps in optimizing search results) comes into play. Usage of SEO will help in improving search engine ranking.
A search engine is said to have the thinking abilities of that of a six-year-old. Therefore, it will throw up information based on what it is fed. Semantic SEO research helps in coming up with phrases and terms that when fed to search engines, provides results that are not general in nature. Semantic SEO goes a step further to understand the relationship and interdependency of the words and phrases used, how they work together in a sentence and thus provides better search results. It takes the context of the words into consideration and also provides supportive and related terms. Who will do all the research? How can a virtual assistant help? This is definitely a task that can be outsourced to a virtual assistant.
The most important factor is that it improves viewership. This is something that all websites want and need. The more clicks a website gets, the better it’s Google ranking. This translates into good business and popularity. Businesses these days work hard to improve search engine ranking.
Semantic SEO and the Virtual Assistant
Judging by the nature of this article, clients understand the importance of improving and attracting traffic to their webpages and social media profiles. This understanding brings more customer clicks and the system of Google ranking helps in the understanding of semantic SEO. The million-dollar question here is whether they have the time to do such integrated research that will help with all of the above? Not in 100 moons! Turning over the responsibility to a virtual assistant is the best option. Seasoned writers know how to improve SEO. Here’s how a virtual assistant can help when it comes to research and meeting SEO goals. Once provided with the work, a virtual assistant will go through the task so as to understand the nature of the task. He/ she will work on targeting the audience segment specified by the client. Having chewed on and digested the task, the next step would involve coming up with a list of core words that will help enhance the work. With this in place, the virtual assistant will delve deep into his/her weaponry to provide quality work that comes loaded with strategically placed keywords and terms. This optimizes the availability of the client’s page/work when searched on the Internet.
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