How Does a Business Create Its Social Media Marketing Strategy?
Knowing your audience is the first step to creating your social media marketing strategy. Setting clear business goals is the second. After all, you can’t measure the success of your social media marketing unless you know what you’re trying to achieve.
“It’s easy to spend a ton of time posting, liking and commenting, and in return have little to show for it,” said Cyril Lemaire, managing director of digital marketing agency Traktek Partners. “Think about why you’re engaging in social media for your company.”
Some examples of goals you achieve with social media marketing:
- Building awareness of your business
- Getting feedback or suggestions from customers
- Having customers review your business or recommend it to others
- Promoting sales, specials or seasonal events
- Driving more traffic to your website
- Generating phone calls to your business
- Collecting email addresses for your email marketing
Once you set your goals, you can track whether your social media accounts are helping you to reach those goals.
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