Showing posts with label Microbrewery. Show all posts
Showing posts with label Microbrewery. Show all posts

Friday, December 27, 2013

About Microbrewers

Production limits

  • According to U.S. regulations, a brewery can be classified as a microbrewery if it makes up to but no more than 15,000 barrels of beer per year. However, some do produce a greater number than that, though it is not statistically significant, since they used to qualify and have been grandfathered in as their production increased. A true microbrewery will be charged at a lower tax rate than its larger beer producing brethren, so it can be a sought-after classification.

Specialty beers

  • Most microbreweries produce boutique or "specialty beers" that are not available from the larger companies. These could be beers made especially for the holiday season or from ingredients that celebrate the local heritage where the beer is made. For example, a microbrewery in Oregon offers Obsidian Stout. This brew is designed with a dark color that is made to look like a volcanic rock found in the area. National breweries, such as Sam Adams, also offer similar products. But these are known as "craft beers" so they are not confused with microbrews.

Beer festivals

  • Most all the entrants you see at local beer festivals will be microbreweries. This is one of the ways they look to seek recognition and set themselves apart--and to increase their sales of course. With the variety of flavors and local color that these businesses offer, national brews would not stand a chance. And, of course, if the festival is sponsored by a microbrewery, they often are not allowed to enter.

Brew pubs

  • Microbreweries are often attached to brewpubs. Brewpubs are restaurants that manufacture and sell their own beer to patrons. Often the restaurant will have the word "brewery" or "taphouse" in its name. This is often the initial way for a brewery to gain clientele for its product. Later, the management may consider local distribution options.

Limited distribution

  • If a microbrewery does work with a distributor, it is usually local or regional. When a national company notices that a microbrewery is very popular, it may offer to buy the brewery and start selling its beers nationally. Of course, this is the end of its microbrewery status, but it may maintain some of the composition and color that made it unique in the first place.


 

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Wednesday, October 2, 2013

How Does a Microbrewery Differ From a Normal Brewery?

Production limits

  • According to U.S. regulations, a brewery can be classified as a microbrewery if it makes up to but no more than 15,000 barrels of beer per year. However, some do produce a greater number than that, though it is not statistically significant, since they used to qualify and have been grandfathered in as their production increased. A true microbrewery will be charged at a lower tax rate than its larger beer producing brethren, so it can be a sought-after classification.

Specialty beers

  • Most microbreweries produce boutique or "specialty beers" that are not available from the larger companies. These could be beers made especially for the holiday season or from ingredients that celebrate the local heritage where the beer is made. For example, a microbrewery in Oregon offers Obsidian Stout. This brew is designed with a dark color that is made to look like a volcanic rock found in the area. National breweries, such as Sam Adams, also offer similar products. But these are known as "craft beers" so they are not confused with microbrews.

Beer festivals

  • Most all the entrants you see at local beer festivals will be microbreweries. This is one of the ways they look to seek recognition and set themselves apart--and to increase their sales of course. With the variety of flavors and local color that these businesses offer, national brews would not stand a chance. And, of course, if the festival is sponsored by a microbrewery, they often are not allowed to enter.

Brew pubs

  • Microbreweries are often attached to brewpubs. Brewpubs are restaurants that manufacture and sell their own beer to patrons. Often the restaurant will have the word "brewery" or "taphouse" in its name. This is often the initial way for a brewery to gain clientele for its product. Later, the management may consider local distribution options.

Limited distribution

  • If a microbrewery does work with a distributor, it is usually local or regional. When a national company notices that a microbrewery is very popular, it may offer to buy the brewery and start selling its beers nationally. Of course, this is the end of its microbrewery status, but it may maintain some of the composition and color that made it unique in the first place.


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How to Start a Microbrewery

Most states have one or more microbreweries. These local beer producers churn out fewer than 15,000 barrels of brew a year. Some microbrews are occasionally shipped out of region and hit it big in other markets. Other brews stay close to their town of origin. Either way, microbreweries are big news. If you like to make your own beer and want to expand, consider the following advice.

Suggestions

  1. Perfect your magic formula. Make sure your brew has passed the taste test by folks other than your poker buddies. Once you start getting compliments on your homemade brew from guests and friends alike, it's time to consider expanding. Check your ingredients and brewing process and think about how to adapt your beer for a larger audience.
  2. Study microbrewery success stories. Redhook Ale, the Brooklyn Brewery and a few others paved the way for today's expanding microbrewery market. Read about their start-up trials and tribulations. Pick up copies of "The New Brewer," "Brewer's Digest" and "Modern Brewery Age" to study the competition.
  3. Assemble your team. Even the smallest at-home start-up microbrewery needs a CEO, a lawyer, an accountant and office or sales help. Hire dedicated people who will work for low or deferred wages at first. Unless, of course, you have a huge bankroll ready for them.
  4. Know where you are going. It helps to have a legitimate business plan. You can buy a do-it-yourself business plan kit from several online sources, or have a business expert or writer draw one up. Consider the cost of equipment, office and warehouse rental and employee salaries.
  5. Lock up financing. Go over your credit. If you have superior credit, it can be quite easy to get loans or a business credit card. If not, you will need a co-signer. Once you have a plan of attack ready, inquire about different types of financing at your local bank.
  6. Buy beer-making equipment. Some companies offer equipment such as steam-operated brewing systems, kegs, kettles and other items at a discount. Some start-ups have bartered for equipment. Once you figure out how much beer you can comfortably brew to begin your company, price start-up equipment like fermenters, and hot and cold storage tanks.

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