Showing posts with label surgeons. Show all posts
Showing posts with label surgeons. Show all posts

Sunday, August 23, 2020

Medical Practice Supplies



Medical Practice Supplies


VIEW ALL



Manual Prescription Pad (Large - Yellow)


Manual Prescription Pad (Large - Pink)

Manual Prescription Pads (Bright Orange)

Manual Prescription Pads (Light Pink)

Manual Prescription Pads (Light Yellow)

Manual Prescription Pad (Large - Blue)

Manual Prescription Pad (Large - White)

VIEW ALL

Sunday, August 16, 2020

Marketing Your Geriatric Care Management Practice

Geriatric care management practices provide services to aging adults, as well as the family members and friends who care for them. Since many families count on geriatric care management practices to assist in caring for older relatives, it is important that you market your services appropriately and reach the people who need your services. From online marketing to networking in the community, the options for marketing your geriatric care management practice are abundant.

Here are a few suggestions

  • Research your local market to determine your immediate competitors. You may find small and large firms dedicated to geriatric care management. Find out what types of services they offer and how much they charge for their services. Pay attention to how they advertise their businesses to customers. Also, look at firms outside of your local area, so you can get a good gauge of where you stand. Determine your unique selling proposition and tailor your business so that you can differentiate what your practice from the competition.
  • Hire a graphic designer to create a website for you that allows you to give general information about your business, as well as useful information and resources to potential clients. You may decide to keep a blog on your site where you post information about caring for aging relatives. You can include tips, meal planning suggestions and activities. In addition to your website, business cards and marketing materials, such as brochures, are useful to have on hand when networking with other professionals and attending community events. You should also have the graphic designer create brochures and business cards, so that you can hand them out at events and seminars.

  • Consider purchasing promotional advertising items such as pens, notepads, calendars or mouse pads to distribute to current and potential clients. Clients are more likely to hold onto promotional items that they find useful.
  • Host free seminars in your area on topics such as caring for aging family members, finding affordable care and making tough financial decisions for aging family members. You can even host sessions on how to stay sane during the process, since caring for an aging family member can be emotionally and physically draining. Have guests sign in and give their contact information. You can follow up with them after the seminar to provide additional information and answer questions.
  • Network with businesses in your community to create mutually beneficial relationships. Firms that focus on law services, financial planning, retirement planning, estate planning, and even real estate offices can be good connections for helping to promote your geriatric care management firm.
  • Search for blogs and websites in your area that are dedicated to the senior market. If they offer advertising, you may consider posting advertisements for your geriatric care management practice. Often times, people who care for aging relatives search blogs and websites for resources they can use.

Medical Practice Supplies


VIEW ALL



Manual Prescription Pad (Large - Yellow)


Manual Prescription Pad (Large - Pink)

Manual Prescription Pads (Bright Orange)

Manual Prescription Pads (Light Pink)

Manual Prescription Pads (Light Yellow)

Manual Prescription Pad (Large - Blue)

Manual Prescription Pad (Large - White)


VIEW ALL

Saturday, August 15, 2020

Approaching the government with an antitrust complaint

When a hospital has significant market power, the hospital can use that market power to harm competing independent physicians. This can violate the federal antitrust laws.


___________________________________________________


Physicians face significant challenges in modern healthcare markets. The electronic medical records revolution, complex federal and state healthcare payment programs, and compliance with regulatory programs and requirements all eat up time and money that could be better spent on patient care.

In today’s market, these issues are compounded by an even bigger threat: the consolidation of healthcare markets and the squeezing out of local private practices.


Antitrust: Squeezing Out Independent Physician Practices


The consolidation of hospital markets and the integration by locally dominant hospitals into physician services has made operating a private physician practice difficult. The older paradigm— in which a hospital granted independent physician’s privileges and independent physicians then managed the hospital’s medical staff—has largely been replaced with hospitals employing a broad range of medical specialties who answer to hospital administrators. As a result, employed physicians have become profit and loss centers for hospitals, making hospitals warry of independent physician practices and the competition they bring. As a result, relationships between hospitals and independent physicians have become strained, and in some cases, dominant hospitals are actively working to drive independent practices out of the market or force them into employment relationships.

In competitive markets, competition between hospital-employed physicians and independent physicians can benefit consumers, giving patients more options. But when a hospital has significant market power, the hospital can use that market power to harm competing independent physicians. This can violate the federal antitrust laws.

The federal antitrust laws are designed to protect the competitive process, and thereby protect consumers, by prohibiting the misuse of market power by dominant firms. These laws are critical because a hospital with market power can harm independent physicians in different ways. For example, a dominant hospital can:
  1. Enter into contracts with health insurers that prevent those health insurers from doing business with independent physicians
  2. Engage in predatory hiring, e.g., stealing physicians from independent practices in order to harm those groups
  3. Deny or cancel physician admitting privileges to a hospital, refusing to give appropriate operating room time to independent surgeons, or putting unreasonable call coverage obligations on independent physicians.


What Independent Physician Groups Can Do


Suing a hospital under the antitrust laws for anticompetitive conduct is an option, but such lawsuits are expensive and can take a long time to work their way through the court system.

An alternative is to file a complaint with one of the two relevant federal antitrust enforcement agencies: the Antitrust Division of the United States Department of Justice or the Federal Trade Commission (FTC).

However, filing a complaint with one of these agencies is not as easy as filling out a form. These agencies enforce the antitrust laws in many different industries, which makes getting their attention its own challenge.


Elements of a Strong Compliant


A physician group filing a complaint must carefully prepare a position paper that contains the type of information the Antitrust Division and FTC would need to evaluate whether the identified improper conduct violates the antitrust laws.

Key to this is understanding that the Antitrust Division and FTC employ both attorneys and economists. Because the underlying theory of the case will be that a particular hospital has market power and has used that power to harm competition, hiring an economist is a crucial step. This person provides the research and analysis needed to build a consumer harm narrative. A strong theory of consumer harm is the backbone of a healthcare antitrust case, as the Antitrust Division and FTC are concerned about how a hospital’s role in the local market may be negatively impacting everyday patients.

Preparation of the claim must also include interviewing members of the physician practice and other related parties on topics including the:
  • Structure of the physician practice
  • Practice’s size and role in the market
  • How competition works in the market
  • Relationship between the practice and the hospital
  • Nature of the hospital’s misconduct

The facts uncovered by the investigation and the analysis prepared by the economist are then integrated into a position paper that is sent to the relevant enforcement agency.

The antitrust enforcement agencies receive many complaints and must prioritize their limited resources when determining what to investigate. Developing a strong position paper with a solid economic analysis increases the chance that the Antitrust Division or the FTC will consider your case.

Medical Practice Supplies


VIEW ALL



Manual Prescription Pad (Large - Yellow)


Manual Prescription Pad (Large - Pink)

Manual Prescription Pads (Bright Orange)

Manual Prescription Pads (Light Pink)

Manual Prescription Pads (Light Yellow)

Manual Prescription Pad (Large - Blue)

Manual Prescription Pad (Large - White)

VIEW ALL