Showing posts with label text messaging. Show all posts
Showing posts with label text messaging. Show all posts

Tuesday, July 1, 2025

Texting from referral to recovery: A communication blueprint for total joint surgery

Total joint replacement is one of the most complex and high-touch procedures in orthopedics. From the initial referral through postoperative recovery and rehabilitation, the path to a successful outcome requires much more than surgical skill. It requires consistent, timely communication and patient engagement. Compared to less invasive or more routine treatments, joint replacement demands an extended and coordinated communication strategy to support patient understanding, adherence and reassurance throughout the surgical and recovery journeys.

Two-way conversational text messaging, which allows patients to respond to messages directly, offers a powerful support solution to this challenge. Unlike cumbersome phone tag or one-way messaging, two-way texting, which can be automated, provides a streamlined method for practices, surgical facilities and patients to stay connected. For referring physicians and their offices, adding and further leveraging text messaging presents an opportunity to remain engaged with patients during key touchpoints before and after surgery — even after the patient is temporarily in the care of a surgical facility.

Total joint replacement patients face an intensive and extensive process that includes education, physical preparation, procedure logistics, recovery and rehabilitation. Missed instructions or lack of clarity at any stage can delay recovery, increase risk and complications, or erode patient confidence. Practices that maintain consistent communication before, during and after surgery are better positioned to ensure patients feel supported and stay on track.


Using text messaging throughout the joint replacement journey


Below are some of the more critical moments when practices should use two-way text messaging to engage patients undergoing joint replacement surgery.


Referral and confirmation


Patients often feel uncertain after receiving a referral for joint replacement. This is an ideal time to use text messaging to reinforce that their provider is involved and supportive.

Example message: "Hello, this is Dr. Smith's office. We have submitted your referral for total knee replacement to Main Street Orthopedic Surgery Center. You should hear from them shortly. Let us know if you have any questions."

Example message: "We are checking in to confirm that you heard from Main Street Orthopedic. Please reply YES if they have contacted you or NO if not."

This kind of communication assures the patient that their care team is still monitoring the process after the patient is being passed off to a surgical facility, thus helping reduce anxiety and better ensuring patient follow-through with their appointment and procedure.


Pre-procedure preparation


Once the procedure is scheduled, patients need to prepare their home and themselves for recovery. Text messaging can deliver timely reminders and provide a channel for questions.

Example message: "Your knee replacement is scheduled for July 10. Have you started preparing your home for recovery? You can access tips for safe setup at shortlink.co/surgprep."

Example message: "Remember to stop taking anti-inflammatory medications 7 days before surgery unless directed otherwise. Have questions? Text us here."

This form of outreach allows practices to stay involved in ensuring patients are ready and reduces the chance of cancellations or complications.


Immediate post-procedure follow-up


Although the surgical facility will provide post-operative care, referring practices should reach out shortly after the surgery to show continuity and support as well as flag potential issues quicker to help reduce the likelihood of serious infections, readmissions, or other adverse outcomes.

Example message: "We hope your surgery went well! We would love to hear how you are feeling. Text us an update when you are able."

Example message: "Your shoulder replacement recovery is important to us. If you have questions or concerns as you heal, please reach out. We are here to help and happy to answer any questions you have."

These messages reinforce the patient-provider relationship and provide a safety net in case the patient feels uncertain or has unmet needs.


Recovery and physical therapy coordination


Practices can continue supporting the recovery phase by helping patients stay engaged with physical therapy and follow-up appointments.

Example message: "Have you scheduled your physical therapy sessions yet? Let us know if you need a referral or location recommendations."

Example message: "How is physical therapy going this week? If you are having difficulty or need adjustments, let us know so we can help."

By sending periodic check-ins, practices can catch issues early and provide encouragement to keep patients motivated.


Follow-up and final appointments


Follow-up visits are crucial for monitoring progress, identifying complications and showing support to patients as they recover. Text messaging helps keep these appointments and their importance top of mind.

Example message: "It is time to schedule your six-week post-op appointment. Access our scheduling system at shortlink.com/schedule or text us here and we can help set it up."

Example message: "Do you have any lingering discomfort or questions as you reach the end of your hip replacement recovery period? Let us know so we can support you."

These messages signal that the practice remains committed to the patient's full recovery, even months after surgery.


Importance of coordinated messaging with surgical facilities


Since surgical facilities also communicate with patients, it is important for referring practices to coordinate communication and avoid mixed messages. Text messaging allows practices to better time outreach effectively and avoid duplication. Clear internal workflows and shared timelines can ensure the patient receives the right message at the right time from the right source.


Using analytics to inform strategy


Text messaging platforms may offer real-time, actionable analytics that enhance communication efforts. Practices can access data that reveals engagement trends and patterns, identifying which patients received and responded to messages, which received but did not act and which never received the message. More advanced platforms may also track interactions with short links embedded in messages, providing insights into which patients are engaging with educational materials, pre-operative instructions, appointment scheduling portals, or other linked resources. These analytics help practices refine their outreach strategies, better identify patients who may need or benefit from additional support and assess the effectiveness of their messaging over time.


Text messaging as the total joint communication backbone


Total joint replacement requires more than a successful procedure. It demands sustained communication and ongoing patient engagement and adherence. Two-way text messaging empowers practices to maintain their visibility, offer support and reinforce compliance throughout the surgical journey. Texting helps reduce the burden on office staff by streamlining interactions, while also creating a more responsive and reassuring experience for patients.

When used strategically, text messaging can become the communication backbone of total joint surgery. It keeps patients on track, fosters stronger connections between providers and patients, enhances patient and physician satisfaction and ultimately leads to better clinical outcomes. For practices aiming to improve care for joint replacement patients, investing in a thoughtful, coordinated texting strategy is both a practical and essential step.

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Monday, January 13, 2025

How practices are closing gaps in care with text messaging

Gaps in care represent one of the most important and valuable areas for practices to target for improvement. Gaps in care occur when patients fail to receive recommended preventive services, like mammograms, colonoscopies, physicals, Medicare annual wellness visits (AWV), and vaccinations. Every gap in care represents a missed opportunity. For patients, care gaps raise the risk of delayed identification and treatment of a condition. For practices, care gaps translate to lost volume and revenue as well as the potential for their patients to experience preventable diseases and worsening health.

To eliminate gaps in care, practices are increasingly turning to text messaging to supplement existing patient communication and outreach efforts. With texting, practices are leveraging an easy, low-cost, and highly effective communication method to engage their patients, compel patients to make preventive services appointments, and better ensure patients keep their appointments and arrive appropriately prepared for services. The use of conversational, two-way texting, which enables patients to reply to messages, is further strengthening patient engagement.

Consider building a gaps-in-care text messaging campaign that includes the following types of texts.


Automated scheduling reminders


While sending individual texts manually is an option, modern software allows practices to automate text message delivery to inform and remind patients about scheduling their preventive services. Given that preventive services follow a predictable schedule (e.g., once every 12 months), pre-scheduling reminder texts is not only doable but worthwhile, and sending these texts through automation helps ensure messages reach patients at the appropriate time for them to proceed with scheduling appointments.

The use of text message delivery reports and analytics can inform practices of which patients require further outreach and engagement to help them schedule their preventive service appointments.
Personalized outreach

Enhance receptiveness of gaps-in-care messages by tailoring texts to include the patient's name and specific service details. Personalized communication fosters a sense of value and connection with a practice and provider, encouraging patients to make their preventive services appointment.


Communicating benefits


In your text messages, emphasize the importance of preventive care by outlining the key benefits for patients, like identifying health risks, reducing healthcare costs, and receiving expert medical guidance. Including links to supporting resources, such as videos, can further explain and hit home the value of the service.


Simplifying scheduling


The easier it is for patients to schedule their appointments, the more likely it is that they won't put off the task. Within a text, provide a link to where patients can schedule online (e.g., website, portal) and choose the appointment time that best meets their needs. This convenience has the added benefit of reducing staff workload.

Include your practice's phone number in text messages, allowing patients to call directly for scheduling or inquiries. A clickable phone number within the text makes it effortless for patients to connect with your practice.


Appointment confirmation


After scheduling, send a confirmation text (which may be automated) that includes the patient's appointment date and time, as well as a link for patients to add the details to their calendar, further increasing the likelihood of attendance.

Recall programs, like those for colorectal cancer screenings, can benefit greatly from automated texting following appointment confirmation. Subsequent messages triggered by the conformation can guide patients through key steps like preparation and compliance for the procedure.


Appointment reminders


As the patient's appointment date approaches, automate reminder texts with essential details like the appointment time; location (e.g., practice, surgery center, imaging center), preparation instructions, and required items for patients to bring with them to their appointment.

Including a note about what patients should do if they need to cancel can help you identify cancellations early enough to fill newly open slots in your calendar. A two-way text can ask patients to confirm their appointment, which should help improve the likelihood that a patient keeps their appointment or better enable you to flag and act upon cancellations.


Address and navigation links


On the day before the appointment, send a text with the address where patients will receive their preventive service. A clickable link that automatically loads a GPS app better ensures patients can navigate easily to the location and arrive for their appointment on time.


Missed or canceled appointment follow-up


Gaps in care often occur when a patient misses or needs to cancel an appointment and then fails to reschedule. Don't wait to act when a gap in care occurs. Send a follow-up text soon after the missed or canceled appointment to reengage the patient, underscore the importance of the service and keeping appointments, and explain how patients can reschedule.


The power of a gaps-in-care texting campaign


Preventive services are essential for maintaining the health of your patients and catching problems before they become more serious. Every patient benefits from preventive services, and ensuring they access them is an essential part of a practice providing comprehensive care. The delivery of preventive services is also an important source of predictable revenue for practices. To reach patients, encourage them to schedule their preventive service appointments, and ensure patients follow through, text messaging stands out as a highly effective communication tool.

Texting offers practices numerous advantages, including low setup and outreach costs, minimal manual labor compared to other forms of communication (e.g., phone calls, printed and mailed letters), and strong engagement rates. Modern text messaging solutions also provide an easy, reliable way to track and monitor outreach efforts, better ensuring your practice stays on top of where patient communications have been successful and where they may need further support.

Texting is also useful when a preventive service reveals a diagnosis requiring ongoing education, support, and engagement, like an AWV that finds diabetes or hypertension. Text messaging can further help the individual with the new diagnosis better manage their condition in ways that may include using remote patient monitoring.

Reducing gaps in care is a worthwhile goal for 2025, and now is a good time to begin establishing the foundation for how you will achieve this improvement in the new year. Adding a modern texting platform with capabilities like those described above will put your practice in a stronger position to successfully engage with patients about their preventive services and better ensure patients keep these vital appointments.

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Wednesday, December 27, 2023

Text messaging: The secret weapon for remote patient monitoring success

Remote patient monitoring (RPM) has experienced a significant rise in adoption, and providers looking to improve patient engagement and adherence in their RPM programs are increasingly turning to text messaging. Texting can be used in numerous ways to help support and grow an RPM program, achieving key touch points with patients that establish and keep them as active participants. When using text messaging for RPM, providers are achieving more consistent capturing of patient data, greater patient self-management of their conditions, enhanced communication and care coordination, better outcomes and improved billing and collections.

The following are examples of the touch points where text messaging can have significant, positive effects on an RPM program.

Confirming eligibility. Once a provider determines a patient is eligible for RPM, a text message can inform patients of their eligibility. The message can encourage patients to call to schedule their initial, in-person RPM appointment where they can learn more about RPM, enroll in the program, receive onboarding, and receive their RPM device (if applicable). Two-way texting, which allows information to be pushed and pulled from recipients, can enable providers to ask patients if they would like to receive a phone call to discuss RPM and schedule their appointment. Patients can then respond with a text to accept the offer.

RPM device updates. If patients will receive their RPM device in the mail from a vendor rather than at the provider's office, text messages can keep patients current on when they should expect to receive the device. When tracking shows the device has been delivered, a two-way text can go to patients asking them to confirm they received the equipment.

When patients confirm receipt, a subsequent text can include links to videos and other materials that walk patients through device setup and usage. The message can also ask if patients would like to receive a phone call from the provider to discuss setup and usage that can further support information included with the device.

First successful device usage. When using an RPM device for the first time, patients may question whether they have done so correctly. To alleviate concerns, providers can send patients a text message informing them that they were successful, and that data is flowing properly. Praising patients can help with engagement.

This text message can also ask patients if they have questions about using their device or encountered challenges and include a phone number patients can call to receive assistance. A two-way text message gives patients the option to reply and receive a call from the provider.

One month of success. A significant RPM challenge is getting patients to follow the schedule for taking readings. Providers can send text messages acknowledging when patients have successfully completed their first month in an RPM program and encourage patients to continue to adhere to the readings schedule.

Decline in readings. When an RPM system flags a patient who is not consistently taking readings, providers can send a text reminding patients of the importance of adherence and asking if they require assistance. Reminder text messages early in a patient's RPM program experience can help establish a good routine that leads to more consistent readings and an adequate number of readings for providers to bill for the service.

Clinical interventions. When RPM device readings indicate a patient's health is experiencing a significant, undesirable change, providers can send text messages informing patients that a clinical intervention is needed and explaining to patients what they should do, such as scheduling an appointment with the provider's office or going to the emergency room, if warranted.

Ongoing health feedback and advice. Not all changes in readings require an urgent intervention. In instances when readings are gradually moving in the wrong direction, providers can send texts that share feedback and advice on what patients can do to get their measurements back into a healthier range.

Telehealth support. Patients using RPM can benefit from supporting telehealth appointments. They can help with troubleshooting device usage and reviewing instructions while giving providers an opportunity to provide new guidance that can help patients with disease management.

Text messages can include a link to a provider's telehealth platform, which turns a patient's phone into a telehealth tool. A text messaging solution should include the capability to inform providers when patients receive telehealth invitation text messages. Once the patient selects the link, a web browser or the phone's default videotelephony app will automatically open and the camera on the phone should activate, making it simple for patients to take advantage of telehealth.

Patient collections. Patients enrolled in RPM will likely have ongoing expenses (e.g., copays). Text messages can inform or remind patients of their financial responsibility and include a link to a portal through which patients can submit payments or a phone number patients can call to make payments.

Online reviews. Providers can send text messages to increase online reviews about their RPM program. Texts can include a direct link to a platform where providers maintain a profile (e.g., Google, Facebook) and encourage patients to review and comment on their experience.

Satisfaction surveys. Texts can be used to conduct satisfaction surveys and get feedback from RPM program participants. The text message can provide a link to an online satisfaction survey, including a phone number patients can call to discuss their experience, and/or ask patients to reply to a question in a two-way text that asks patients rate their RPM experience.

Engaging family members. When patients using RPM receive ongoing support from family members, texting can provide these caregivers with updates and information.
Improving your remote patient monitoring program with texting

For providers launching an RPM program or growing an existing program, text messaging is proving to be a difference-maker that's helping achieve clinical, operational, and financial improvements. Texting, particularly two-way text messaging, can drive greater patient engagement and adherence, billing and collections, patient satisfaction, and program growth, all while reducing staff workload and the number of manual RPM program management tasks.

Adding and using text messaging as a communication mechanism is typically easy and fast, and it's a channel that should be considered a key component of any RPM program.


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