3 New SEO Tools That Truly Make a Difference

 

Online media, marketing executive and Internet entrepreneur Wendy Piersall once said, “Google only loves you when everyone else loves you first.” What Wendy is implying is that a site must generate backlinks from reputable sources, engagement, and overall awareness before it can climb its way up the SERP. But in addition to this, you have to understand SEO strategies in order to maintain rankings.

SEO is a never-ending endeavor and it is constantly in transition. Once you think your finger is on the pulse, the game changes. Today’s best practices are tomorrow’s black hat tactics. It can be bloody difficult to stay on top of cutting-edge SEO techniques and applications. The good news, however, is there are constantly new features and tools put forth to help you remain relevant in the SEO arena.
The digital landscape is rich with robust and dynamic tools, apps, plugins, and so forth, to keep your site and search engine efforts on the forefront of SEO planning. And to help you minimize the need to sift through the copious amounts of blogs, articles, and reviews covering these types of resources, here are three of the latest SEO tools that will truly make a difference for your business.


1. Screaming Frog SEO Log File Analyser
Screaming Frog has been a long time favorite among those in the SEO community. It is often touted as one of the most authoritative and effective SEO tools on the market. As of recently, the team over at Screaming Frog released a new tool to dive even deeper into your search result analyzation: it’s called the Screaming Frog SEO Log File Analyser

For those who are unfamiliar, log files are a file output from Web servers that detail each ‘hit’ a site receives; this includes information such as time and date received, IP address, URL request, and other useful data. These types of files can be extremely helpful with SEO and were utilized much more heavily before analytics tools began to become popularized. In recent years, SEOs have been rediscovering their usefulness; hence the creation of the Log File Analyser.

This tool allows for log files to be imported via a simple drag and drop interface. From there, the dashboard will provide a detailed analysis of which search bots are crawling your site, how often your site is crawled, how many pages are crawled, and various other details that typical SEO tools don’t offer.

Screaming Frog SEO Log File Analyser can also help you determine which URLs are the slowest to respond, how often your News Sitemap is checked by Googlebots, how a new inbound link impacts your crawl rate, and other metrics that might otherwise go undiscovered. The greatest part of this tool is that log data can be cross-referenced with URL data, a typically tedious and laborious process, right inside the tool. This allows for deep analysis that trigger significant improvements to your site and, ultimately, your SEO.


2. GMass
A crucial aspect of SEO involves developing relationships with other bloggers, influencers, and media outlets so that your site can gain authoritative and relevant backlinks. The problem with this, however, is that the inboxes of these individuals are already flooded with copy and pasted messages looking to get the same kind of attention you are. Ultimately, your e-mail is likely to get buried.
GMass is designed to help you send out highly customized, personalized e-mails but, in fact, they’re developed en masse by you. E-mail as many as 10,000 people at a single time. E-mails that are crafted specifically for an individual are more likely to receive attention than cookie-cutter copy.
This plugin personalizes e-mails based on information pulled from Google Sheets that you have created. Personalization fields accommodate any of the columns in your spreadsheet including name, company, city, and other personal information. E-mail lists can even be pulled from your Gmail account through a search and extract feature. GMass also provides open and click tracking data, e-mail reports integrated directly with Gmail, e-mail scheduling options, and can even send e-mails as a reply to the last conversation held with an individual. Best of all, GMass is 100 percent free to use. Use this tool to stay connected with anyone in your space that might be interested with the content you’re creating. Every link and mention makes a difference.


3. Impactana
Content is the backbone of all SEO efforts. Without content, possibilities to drive traffic, acquire backlinks and increase in rankings are limited. Impactana is the latest tool to drive your rank position upward through content marketing.
Created with an SEO focus, Impactana is a content marketing, video marketing and influencer analysis software that helps identify content based on a significant number of backlinks, views and comments; not just social signals. When building backlinks, this information is extremely useful because you can identify the topics covered, in-article links and sources linking to the information. You can then use this data to gain your own authoritative citations.

Impactana is more comprehensive than most tools because it searches the full text, not just headlines; the tool can search for keywords in SEO optimized titles as well. Impactana also integrates with powerful SEO apps like LinkResearchTools to create Quick Backlink Profiler reports for even more extensive analysis.

The fan favorite SEO tools are certainly ones that every business should employ for improving their search ranking, but incorporating new and dynamic offerings can help to give an edge over the competition. New and interesting tactics that remain ethical are a big part of keeping your company thriving across the Web. With the combination of powerful tools, creative content marketing, and perseverance, your vision of online dominance can indeed be achieved.

What is your favorite SEO tool? Do you plan to implement any of these three into your strategies?

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Judge Gives Green Light to Facebook Photo Tagging Lawsuit

 

Facebook has lost in the first round in a legal battle over privacy.

A San Francisco federal judge rebuffed the social network’s request to dismiss a lawsuit that accuses the firm of violating members’ privacy with its photo tagging tool.



The tool, which uses facial recognition, was the cause of the lawsuit filed by three Illinois residents, who argue that Facebook needs to obtain consent before its technology can create prints of users’ faces.

Nimesh Patel, Adam Pezen and Carlo Licata, in their complaint, accuse Facebook of “amassing users’ biometric data secretly and without consent.”

The lawsuit references Illinois’s Biometric Information Privacy Act, which prohibits the collection of biometric identifiers, such as faceprints, if the person has not given his or her explicit consent.
Facebook, however, said its photo-tagging policy is explicitly described in its overall Data Policy and pointed out that users are able to opt out of being tagged.

U.S. District Judge James Donato, in his decision, said the complaint, thus far “passes review.”
“As the facts develop, it may be that ‘scan’ and ‘photograph” with respect to Facebook’s practices take on technological dimensions that might affect the BIPA claims. Other fact issues may also inform the application of BIPA,” he wrote in his decision. “But those are questions for another day. The Court accepts as true plaintiffs’ allegations that Facebook’s face recognition technology involves a scan of face geometry that was done without plaintiffs’ consent.”

So far, the social network has yet to comment on the judge’s decision but, in a statement when it was first slapped with the lawsuit, said: “This lawsuit is without merit and we will defend ourselves

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vigorously.”

How to Crush it With Lead Generation on LinkedIn Pulse

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Blogging was promoted to be the promised land for entrepreneurs, business owners and marketers.

Do you ever spend time crafting a brilliantly written article, posting it on your blog, only to hear the sound of crickets?

 

So to boost the number of people seeing your article, you post it on social media and send a blast to your e-mail list.

 

You check your web stats the next day only to see that your blog masterpiece has largely gone unseen.

 

What’s a frustrated marketer to do?

Enter LinkedIn Pulse, LinkedIn’s publishing platform

Here’s why you should make publishing on LinkedIn Pulse a top priority for your business:

• Provides You An SEO Boost. LinkedIn is one of the top 10 most high-traffic websites on the Internet. When you publish content on LinkedIn Pulse, Google can index it quickly. Because LinkedIn is a high-authority site, when readers view your LinkedIn Pulse articles, it helps build authority and visibility for your content.

• LinkedIn Followers Are Notified of Your LinkedIn Pulse Articles. When you publish an article on your blog, your audience is limited to your website visitors, your email subscribers, and your social media followers. However when you publish a new LinkedIn Pulse article, your entire network of LinkedIn connections is notified. This gives you exposure to a wide audience of new readers by appearing in your follower’s newsfeeds.

• Drives Website Traffic. You can add an article byline at the end of your LinkedIn Pulse article with a call to action so you can capture leads with an opt-in offer or drive website traffic by directing them to your blog to read other related articles. Here’s an example of an article byline you can add to your LinkedIn Pulse articles:
  • Want More Valuable Tips?
  • Read more of my LinkedIn posts here LINK
  • Get your free Special report here LINK
  • Setup a free Discovery Session here LINK
  • About the Author (Your short bio here.)

• Boosts Your Thought Leadership. LinkedIn Pulse categorizes your content by using the tags you add at the end of the article. Your article is shown to people searching for content on that topic. That targeted viewership helps to build your authority and trust with LinkedIn’s more than 380 million members. The potential for massive exposure and visibility is incredible.

 

 

9 Tips for Writing LinkedIn Pulse Posts That Get Read

 

 

1. Add an Eye-Catching Article Image. Design a cover graphic that attracts attention. The ideal size for your LinkedIn article is 700 x 400 pixels.

 

2. Create a Catchy Headline. Consider your headline your opening line. Describe your content in a compelling way. Your headline should capture readers’ interest and give them a reason to click through and read it. Add numbers. Use adjectives.

 

3. Publish Consistently. Share new articles on LinkedIn Pulse regularly. Adding new content weekly like we do can build a regular following. Posting during the week during work hours will ensure your article gets the best visibility.

 

4. Write Shorter Articles. For best performance, and ideal post length is 500 to 1,000 words.

 

5. Make it Scannable. Add subheaders and use images to break up content and lead readers through it.

 

6. Tag your Posts. Select 3 tags that are most related to your article content. You have to choose from the existing tag categories that LinkedIn Pulse offers.Selecting the right tags helps your post be found by readers in your target audience and can boost your chances of being selected as a featured LinkedIn Pulse article.

 

7. Engage with Readers Who Comment. Make sure you reply to those who comment or share your post. This is your chance to build rapport with those who have shown interest.That extra step can turn a one-time reader into a loyal follower. Plus the percentage of likes, reshares and comments of your content is what triggers LinkedIn to make it a featured article in Pulse.

 

8. Kick it up with Images, Links, Videos, and Slideshares. Make your content more appealing by adding in graphics, outgoing links, and videos that relate to the article. Readers love when you share outgoing links to additional resources and websites mentioned in the article.Also, Google rewards LinkedIn articles with strong related links for further information to readers.

 

9. Share your Pulse on Other Platforms. Just like you would share a blog post on social media, notify your Facebook and Twitter followers when you publish a new LinkedIn Pulse article.

 

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Don’t Get Tripped Up by Bundled Codes

 

For a long time in medicine, a ‘bundle’ referred to a bunch of parallel fibers in the body, like a muscle bundle or vascular bundle. Now that we’re moving toward value-based care, however, a much more common term is emerging: “bundled codes.”

 

To set up the right incentives for value-based healthcare, both Japan and the United States have been gradually moving toward more bundled payments for medical care, according to the Medical Group Management Association (MGMA) June 2015 article “Taking the leap to make bundled payments work.”

 

Whether you agree with this or not, CMS states “research has shown that bundled payments can align incentives for providers – hospitals, post-acute care providers, physicians, and other practitioners – allowing them to work closely together across all specialties and settings.”

 

Bundled coding essentially pays one amount. Multiple providers who treat the same patient at the same time share this payment. Historically, providers billed separately for their services. The Centers for Medicaid & Medicare Services believes this can “result in fragmented care with minimal coordination across providers and health care settings. It also rewards the quantity of services offered by providers rather than the quality of care furnished.”

 

 

A Move Toward More Mandatory Bundling?

In July 2015, CMS announced proposed mandatory bundling for hip and knee replacement surgery in 75 geographic areas. This represents the first time Medicare proposes making bundled payments mandatory for doctors, hospitals and other providers. Rob Lazerow, the Advisory Board’s expert on payment reform, told The Daily Briefing’s Dan Diamond

 

“Introducing a mandatory program is a substantial change for providers, who generally assumed bundles would be optional for the foreseeable future,” Mr. Lazerow continues. He adds that CMS is taking a minimally disruptive approach by creating a virtual bundle. “As a result, no provider has to collect the payment, or play the role of the ‘banker’ as I like to call it. Instead, everyone will continue to be paid by CMS directly. That reduces the administrative burden involved.”

 

Why start with joint replacement surgeries? In a news release, CMS explains that hip and knee replacements are some of the most common surgeries among Medicare beneficiaries. In 2013, there were more than 400,000 inpatient primary procedures, costing more than $7 billion for hospitalization alone.

 

 

Virtual RealityThe AMA also offers advice for navigating the world of bundled payments. They explain the difference between “virtual bundling,” where one organization like an ACO pays each provider separately, and traditional bundling where each provider bills for their pre-determined part of the single payment. The AMA recommends knowing in advance whether or not the payer will pay a single entity or use virtual bundling.

 

Other AMA states some unique issues can arise with bundling codes. Considerations include:

• How the basic bundled payment is calculated;
• How the payment will be apportioned between the participating providers;
• The percentage that the payment amount received by the physician represents of the entire bundled payment made all bundled payment participants; and
• The identities of each physician or provider that is involved in the bundling arrangement.
• And more.

To Bundle or Unbundle? That is the Question.Sometimes bundling causes confusion. For example, if a patient comes for a diagnostic endoscopy and ends up needing surgical endoscopy as well, your office can bill only for the surgical procedure. One cost covers everything because these two services become “bundled.”

The problems arise when commonly bundled procedures get performed separately. Let’s say, using the examples above, that the physician first performed the diagnostic endoscopy during a 9 a.m. appointment. At 2 p.m., the patient shows back up with a complication and requires surgical endoscopy. What then?

In instances like that, you can (and should) add a modifier – namely modifier 59 for “distinct procedural service” – to the surgical code and put both codes on your claim. CMS updated guidance on modifier 59 in January 2015. Using 59 is the only way to “unbundle,” which indicates to the payer that the two procedures are separate and the physician gets reimbursed for both.


Modifier NeglectYet coders sometimes forget to add such proper modifiers to their CPT codes. They put both primary codes on the claim, leaving out 59, so the payer bundles the services and reimburses only for the higher procedure.

On other occasions, the payer ignores the modifier, thinking it a provider or biller inappropriately added it to get a larger reimbursement than deserved. Overlooking the modifier that way is unacceptable, but it often goes unnoticed.

Billing departments who fail to thoroughly review their EOBs will miss this underpayment error every time, so bundling is one of many reasons why it’s critical to check all EOBs upon receipt.


Central Reference for Bundling Advice
But even those billers that do give all EOBs a solid assessment can miss inappropriate bundling if they don’t’ stay current on the latest medical coding updates. All coders should have a thorough understanding of coding methodologies – as well as a good grasp of what resources they should review to verify that bundled codes were used properly.

For Medicare payers (and some commercial payers), the end-all, be-all bundling resource is the National Correct Coding Initiative (NCCI), according to the American Association of Professional Coders “Bundling Basics” post. CMS updates the NCCI each quarter and posts the complete list of “edits,” as the bundled code pairs are called, on the CMS.gov NCCI Edits page.

If you learn that you’re the victim of underpayment caused by improper bundling, fix your coding, appeal your claim, and fight until you get paid what you’re owed.

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Don’t let bundling rules and requirements tie your stomach up in knots.

How Facebook Will Forever Transform Business

 

“If we’re trying to build a world-class News Feed, and a world-class messaging product, and a world-class search product, and a world-class ad system, and invent virtual reality, and build drones, I can’t write every line of code.”
– Mark Zuckerberg

The social revolution began in the early 2000s. While incarnations of primitive quasi-social-media websites existed even earlier, the permeation of social channels through mass consciousness started with websites like Myspace and Friendster. Today, Facebook, Twitter, and a gaggle of other digital congregations all exist, no longer as a mere place to connect with friends, but as a way of life.
Today’s embodiment of social media is vastly different than anyone could have predicted. It has become the veins of the Internet. It connects people. It’s a place for people to receive their news and entertainment, follow trending topics, discover new and interesting ideas and, occasionally, talk to a real-life friend. For businesses, it has become vital to daily operations. It’s a way of building awareness, promoting new content and products, acquiring sales, servicing customers and a variety of other applications. This monumental metamorphosis is largely thanks to the radical efforts of one social site in particular: That is, of course, Facebook.

This social behemoth has effectively changed the way the Internet is used, the way the world works, and it seeks to do this many times over. The company’s mission: “. . .to give everyone in the world the power to share and make the world more open and connected,” has impacted society in irrevocable ways. As the social portal journeys toward becoming the ultimate “lifestyle platform” to meet any and all needs of the users, it will inevitably transform the way companies do business; this shift is currently transpiring before our very eyes.

For those of you who are naysayers, consider that in 2012 the company went public, existing only as a website and app that’s profitability was in question. Today, roughly 1.5 billion people use Facebook. More than 900 million use WhatsApp, 800 million people are on Messenger, another 700 million love Groups, and finally, 400 million reside on Instagram; all of which are Facebook properties. The company operates four out of six of the largest social platforms in the word, not to mention the impending consumer frenzy Oculus Rift will create. If anyone has paradigm-shifting potential, it’s Facebook.

In recent months, the social titan has heavily pushed two initiatives in particular: Messenger and Facebook Live. Through these two ambitions, the company aims at creating the beginning of an entirely new era in business and digital communications.


The Messenger of Everything
Facebook has some massive plans for the fastest growing and second most popular iOS app of all time (only trailing Facebook itself). The pervasive application already supports that sharing of messages, photos, allows for video calls, money transfers, and other services, but things got a lot more interesting and all-encompassing at this year’s F8 developers conference.

At the conference, Zuckerberg announced that publishers would soon gain access to share content directly through Messenger with the use of chat bots and that a tool entitled “Messenger Platform” would allow developers to create their own chat bots for people to engage brands through the app. Everything from placing orders to customer service inquiries can now be leveraged through Messenger. This was shown off when the social CEO ordered flowers from 1-800-Flowers directly from the app. But the application aspires to be much more as it can now be utilized to shop online, share gifs to Giphy, call an Uber, track packages, and a seemingly endless list of other tasks. As the company continually incorporates more apps into Messenger, it is blatantly clear that “. . .the Messenger team’s mission is to make Messenger the best place to communicate with all the people and businesses in the world,” said David Marcus, Facebook’s Vice President of Messaging Products.
The team has also been developing a Siri-like virtual assistant called “M” and tests are reportedly “going well.” 2016 may be Messenger’s biggest year to date as the company hopes to turn phone numbers into a thing of the past while simultaneously killing off most other applications by turning message threads into the apps of the future.

Businesses, meet the only marketing, contact, sales and lead generation portal you may ever need in the near future.

With all that is transpiring on the Messenger side, it’s amazing that the company has time for its next life-altering endeavor. Cue Facebook Live.


Changing Communications with Live
Facebook Live has made some major waves since its recent release, and even more with the updates it received not too long after. Adding in new reactions, filters, analytics, and the ability to broadcast directly to Groups and Event pages, as well as a handful of other upgrades, has created an entirely new dynamic to the social streaming service. People from all over the world can now be brought together over a single interest in real-time on the largest social platform known to man. This opens the possibilities for private events to be created for things like business meetings, interviews, doctors’ appointments for visual aliments, customer service portals, and endless amounts of other face-to-face interactions.

Now, the social portal is opening up the Live API to all developers so that Facebook Live can be directly integrated by device manufacturers and app developers from the word go. This brings a whole new aspect to live streaming and was announced in similar fashion as a DJI drone flew over Zuckerberg during the announcement, live streaming the entire event to display how Live will be leveraged in the future.

Facebook knows that the Internet is going the way of video and that it will soon rule the roost for online traffic. In January, Facebook hit 100 million hours of video watched on its site per day. These new features are systematically removing nearly every reason for people to utilize any online utility aside from Facebook. As this progression continues, it is entirely feasible that in the years to come, companies will conduct all of their publishing, promoting, selling, and every other aspect of business through Facebook alone.

And this is far from the end of the societal and corporate archetype-shattering plans that Facebook has in store for the near future. The company revealed its 10-year roadmap, which includes projects that will delve even deeper into virtual and augmented reality, as well as artificial intelligence. Overall, the ultimate plan of Facebook is to “Give everyone the power to share anything with anyone,” which it is well on its way to accomplishing.

Sure, there is still room for failure. There always is. But if past results and current trends are honest indicators, Facebook is gearing up to rule the digital world.

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How do you think business will be impacted in a Facebook-run future?

How to Write Engaging Titles and Descriptions For Your eCommerce Products

 

Those who run eCommerce stores know that developing a successful business online is largely dependent upon how good you can make your product descriptions and titles.

eCommerce relies heavily upon a business’s ability attract customers through vivid descriptions, discussion of practical applications and great customer reviews.

Fortunately, it’s easy to write magnetic product descriptions effective titles for your eCommerce products simply by placing yourself in the buyer’s shoes.
Read on to learn more.


What Buyers Want: It’s About the eCommerce Experience You Give Them
When shopping online, buyers want to know that they are getting a quality product that will suit their needs. Because buyers can’t generally touch the item, try it on for size or take it for a spin, though, it is especially important for companies to dedicate themselves to descriptive, in-depth product descriptions that help the customer understand exactly how the product will preform.

Would-be customers need to know what makes the product stand out, how it is different than the competition, what its biggest selling points are and why, exactly, they should buy that product over all others. In short, customers need to feel confident about the product in order to purchase it and, for this to happen, product descriptions and titles need to be informative, personal and descriptive.


6 Questions to Ask Yourself to Write Product Descriptions That Will Wow Your Audience
Product descriptions are meant to attract a target audience and, when done correctly, will help your audience engage with the product. The best product descriptions answer the following questions:


1. How Does the Item Benefit the Customer?
Customers are highly unlikely to purchase an item that doesn’t provide them with some definable benefits and, because of this, it is important to line these out for your customers in the body of the product description. Whether it serves to make their life easier or simply beautify your home, a customer is much more likely to purchase an item if you can help them understand how it’s going to bring them joy or convenience.


2. Why is the Item Special?
Whether the item is unique looking, outstandingly high quality, the first of its kind or handmade, customers need to know what makes it special in order to justify purchasing your item over one of the many others available on the market.


3. Why Should the Costumer Buy the Product?
This may seem overly simple, but don’t underestimate the power of this question. When customers shop online, they are asking themselves why they should choose to purchase product X over product Y and, if you can place yourself in their shoes while you are writing the product description, you’re much more likely to land the sale.

Consider what your customers need. Will this product help them complete a task? Will it make them happy? Help keep them safe? Help create special memories? Simplify their workday? If you can help a customer see how your product provides some benefit and value, you stand a good chance of converting a would-be customer into a sale.


4. What is the Product’s Central Selling Point?
For every product, there is one central selling point that makes it better than the rest. Consider ModCloth’s Teaching Classy dress. Both the title and the description of this product seek to appeal to young professional women who want to look nice and hip at the same time. The description of this dress markets it as classy and fun while the interesting, catchy title draws customers in. The dress’s chief selling point is it’s conservative cut and fun print, both of which come out in the description and title.


5. Why is Your Company Excited About This Item?
If you are not excited about your products, you can bet your customers won’t be, either, and because of this, it is important to help them understand exactly what is revolutionary and groundbreaking about this product. Apple did this beautifully in the release description of the iPhone 6. By stating that the pone wasn’t simply bigger, but was “better in every way” with hardware and software that functioned in “prefect unison,” Apple created a viral sense of excitement and anticipation that spread like wildfire through its audiences. Obviously, this approach is much more effective than saying to customers, “this phone is pretty OK.”

By helping your customers see why your company is proud of an excited about the product, you help them understand many things, including but not limited to the value the product can provide, how it will benefit their lives, what makes it high quality and what it offers in terms of usability.


6. What Do Your Customers Need to Know About This Product?
Within eCommerce dealings, details are important. In order to purchase a product, customers need to know how much it weighs, how large it is, how long the inseam is, etc. In order to boost sales and decrease customer questions, be sure to supply your would-be customers with this info in the description for the product.


Writing Great Product Titles
Writing a great product title is as simple as seeking to be unique and descriptive. Great product titles should tell the customer what the product is, what it does and what makes it unique. Take, for example, the Nest Learning Thermostat, an in-home device that creates a cozy atmosphere by learning the homeowner’s patterns and adjusting the temperature accordingly.

The wonderful thing about the Nest’s name is that customers already know exactly what it does without even having to visit the webpage. The word “nest” conjures an image of a cozy, homelike environment while the word “learning” brings to mind a smart device that would be part of a well appointed home. Customers are drawn to the descriptive, yet simple name and have a clear idea of what the product does from the get-go.


The Case for Great ECommerce Product Titles and Descriptions
Customers are more likely to buy a phone that operates in “perfect unison” than they are one that’s “pretty alright” and they’re likely to be more intrigued by the Let ‘Em Know What’s Scallop Dress than they are by the “Blue Frock.”

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For this reason, it is important for eCommerce companies to dedicate some time and effort to crafting outstanding product titles and descriptions for their wares. Effective, interesting and informative product titles and descriptions provide information and entertainment while also helping a company covert would-be customers to sales.