Just like the other websites, an ecommerce site also aims for a higher ranking on the search engines. To be able to do this, it needs search engine optimization. SEO helps an ecommerce site on its struggle to be on the top 10 of search results. It is important that your ecommerce site rank well on the search results in order to keep up with the tough competition of the World Wide Web. Getting on a better position on the search engines compared to your competitors, you are guaranteed of a better online business. How can you get your ecommerce site listed on the top of the search engines’ page results?
Optimizing an Ecommerce Website
In optimizing an ecommerce site, you have to remember three important elements. These elements will determine whether you will be able to achieve a higher ranking on the search engines. They will be the keys that will take your ecommerce site to the top 10 of the search results.
Here are the three elements you need to consider if you want to optimize your ecommerce site:
- Include a title tag that contains targeted keywords and keyphrases
- Valuable web content that also contains targeted keywords and keyphrases; and
- Incoming links from other relevant websites.
Basically, the elements mentioned above are the same elements that you will find in search engine optimization process for other websites. This is simply due to the fact that an ecommerce site needs the same things that other websites need – and that includes search engine optimization. Aside from giving your ecommerce site a higher ranking, these three elements are also essential in your goal to make your ecommerce site more search engine friendly.
Making Your Ecommerce Site More Search Engine Friendly
The search engines define a search engine friendly site as one that can be easily spidered or crawled. If your site is easily indexed, then you can rightly say that is search engine friendly. Aside from the three elements mentioned above, how can you make your ecommerce site more search engine friendly? Remember that your ecommerce site should not be restricted by cookies, sessions Ids and even long URLs.
Now that you know how to make your ecommerce site more search engine friendly, you can start your optimization process by checking how search engine friendly your site is now. You can do this by doing a search on the search engines like Google. To check, key in site:www.domain.com on the search box. Google will show you the pages of your website. How will you evaluate the result?
Evaluating the Search Result
After you have performed the search to check whether your ecommerce site is search engine friendly or not, evaluate the result. If Google has given you a page result containing all the web pages of your site, that means your website is search engine friendly and that Google has indexed all the pages of your ecommerce site. On the other hand, if Google has given you an incomplete result – meaning there are pages in your website that are not included – that means your site is not search engine friendly. You better do something with it – optimizing it is obviously a better choice.
The key to give your ecommerce site a higher ranking on the search engines and to make it more search engine friendly is one simple yet effective process called the search engine optimization!
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