Sunday, August 10, 2014

Summertime Reading

For many people, spreading out on the beach may mean reading pulp fiction or gossip magazines and zoning out. For others, like me, it’s an opportunity to read books on business that have been waiting to be read. (I’m not making any judgments about which path is better, and maybe you can do both.)
Whether you like holding a book or an iPad (or other Kindle device), keep Benjamin Franklin’s advice in mind: “An investment in knowledge pays the best interest.”

Here is a list of books that I hope to tackle this summer (likely I won’t get to all of them despite my ambitions). Some are new publications; others have been out for some time but I haven’t read them yet.
  • Shark Tank Jump Start Your Business; How to Launch and Grow a Business from Concept to Cash by Michael Parrish DuDell. The book contains contributions from the Sharks on the ABC show: Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John, and Kevin O’Leary.
  • The Business Book (Big Ideas Simply Explained) by DK Publishing. The book uses interesting graphics to help explain business concepts.
  • Thinking, Fast and Slow by Daniel Kahneman. This best seller explains influences on thinking.
  • The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You Do Business by Clayton M. Christensen. The book focuses on “disruptive technology” which means new technology that changes the way things are done.
  • The Entrepreneurial Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs by Kevin D. Johnson.
  • Like a Virgin: Secrets They Don’t Teach You in Business Schoolby Richard Branson. An interesting guy should make for an interesting book.


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