Whether you offer a product or a service, a customer guarantee is a powerful trust factor for your small business. It helps your prospects feel secure about making a purchase from you because it lets them know that you stand behind your brand 100%.
However, there are a few factors to keep in mind when offering a guarantee.
Here are 5 Small Business Guarantee No-No’s:
1. Do NOT Guarantee Something Your Customers Expect
Your customers have certain expectations when purchasing your products or services. These standard expectations should never be part of your guarantee.For instance, a realtor shouldn’t guarantee that she will show her prospective buyer dozens of houses (that’s an expectation).
However, the same realtor could guarantee a prospective seller that she will give them $500 if she doesn’t sell their house in 60 days.
2. Do NOT Cover Your Guarantee in Legalize.
Never hide behind fine print and legal jargon. Your guarantee should be short, clear and directly to the point. Your prospects shouldn’t have to hire a lawyer to decipher the language in your guarantee.3. Do NOT Offer a Meaningless Guarantee.
A statement such as “We Guarantee Our Products and Services” isn’t going to carry any weight with your customers. It’s vague, ambiguous and meaningless.4. Do NOT Make Your Customers Feel Guilty.
Don’t embarrass customers who invoke your guarantee. You should honor your customer requests promptly, happily and without difficulty.5. Do NOT Guarantee something that you can’t deliver.
Some small business owners get so caught up in the spirit of the guarantee that they make impossible promises to their prospects.If you can’t provide the results that you promise, it will only hurt your small business in the long-run.
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