If your company runs with all hands on deck, and there's no one available to write or distribute a press release, ship that stuff to a pro. There are loads of vendors who can handle all of your PR needs, and you may even think you've struck gold with the nominal fees some charge. They can write press releases and distribute them to well-known brands and journalists who will pick up your message. In no time, you'll be sailing the high seas of publicity.
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