How to Develop Sales Leads

Generating sales leads, also called business prospects, is essential for professionals who work on a commission basis. This includes real estate agents, mortgage brokers and insurance agents. Business owners also seek leads to keep sales revenue flowing. Developing sales leads can be challenging, especially when you're in a competitive industry or just starting out. There are simple strategies that can help you increase and develop sales leads for your company.

Things You'll Need

• Business cards
• Fliers
• Web host and domain

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Suggestions

1. Contact friends and family to get sales leads. Give them business cards to pass out. Someone who knows you personally will be more apt to spread positive word about your business. You can develop promising sales leads via word of mouth.
2. Establish a lead generation website to reach your target market. These websites are specifically designed to deliver information then request information from the reader. Narrow the focus for your website as much as possible. For instance, instead of advertising yourself as a "Real Estate Agent in California," position yourself as a "Real Estate Agent for the Stars in Hollywood, California." You can hire a designer to create the website or purchase a template design and create the lead generation website yourself (See Resources).
3. Consider hiring online affiliates to help you find sales leads. This strategy is especially effective if you offer a product or service nationwide. Online affiliates have expertise in contacting people within target markets (See Resources).
4. Provide the affiliate with detailed information about your product. You also need to provide the affiliate with a sample of your product and sales materials. Pay each affiliate a set fee for each unique sales lead.
5. Post fliers advertising your service in select locations if you have a local business. Determine your target market and post the fliers where those potential customers can be found. For instance, if you are marketing a service to new families, post your fliers on daycare bulletin boards and at family-style restaurants. Leave business cards as well, when possible.
6. Participate in local events. Lease vending booths at fairs and attend town forums to meet the public. Go with fliers and business cards in hand. Talk with the public, tell them about your service and provide them with contact information. Try to schedule appointments with interested parties and collect phone numbers or email addresses for your leads list.

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