The Executive Suite: How To Develop A Web Traffic Strategy

Tuesday, April 8, 2014

How To Develop A Web Traffic Strategy

Edgy Traffic Gaining Strategy

When it comes to developing a strategy for increasing Web traffic, there is a lot that needs to be said. There are many different techniques and strategies that you could employ. The best strategy that you could employ would be one that is flexible and specific to your market. To create a flexible yet specific strategy, you must ask yourself some questions first.

What are your goals for gaining traffic?
Is this traffic measurable and specific and has a specific time to complete the goal?
What sort of resources and tools do you have to help you reach these goals?
Is there any sort of research you need to do before embarking on achieving these goals?

The main reason for needing a flexible strategy is the fact that the market is always in flux. There are certain times of the day, certain days of the week and certain seasons of the year where the potential to get traffic grows exponentially. To learn these market trends, you need to become an analyst and learn to recognize patterns.

For example while analyzing your traffic flow in Google Analytics, you may notice that most of your hits and visits occur before 10 a.m. and don’t pick up again until 7 p.m.
This could be due to the fact that people are browsing for your type of content before and after work. However if you run a small coffee shop, you might find that most of your traffic comes in around 10 a.m. and again around 1 p.m. when people are looking to get coffee. There are some things you can do though besides writing articles and marketing them to help you maintain a consistent amount of traffic throughout the course of your time in business.

Remain consistent
This is one of the most important things. No matter what you end up doing to market yourself, you need to stick with it to see results. Keep in mind that your competition is out there doing a lot of what you’re doing.

Don’t get discouraged though and remember that it’s only a matter of time until you start building relationships and people start choosing you over your competitors.

Include a variety of different things
The answer to constant web traffic isn’t one single thing. Surefire article marketing will take you far but you won’t be able to reach everyone that way. Some people may want to see a promotion from you first before giving you a shot. A mix of different things is a great way to cast a wider net so you can capture more of your target audience. Article marketing may be a great way to get seen but it may not create a lot of conversions like a promotion would.

Seasonal
Keep the season in mind! Make sure to plan for whatever holiday is coming up. Many people look for special deals and promotions going on during the holidays. Don’t let your business get left behind, promote yourself and make yourself known to people during times when people are looking for sales and special deals that are going on.

There are many keys to creating a strategy for gaining Web traffic. Since every business is unique and will see different ebbs and flows in traffic, it’s important to employ certain strategies and different types of marketing tools to maintain a constant flow of traffic throughout all the ebbs of flows of Web traffic.