Thursday, April 3, 2014

Nadella Discusses Benefits of Windows, Company’s Future

 

CEO Satya Nadella takes questions from the audience at Build in San Francisco, where he spoke about developing for Windows, Microsoft’s product strategy and the company’s future.
CEO Satya Nadella takes questions from the audience at Build in San Francisco, where he spoke about developing for Windows, Microsoft’s product strategy and the company’s future.



Microsoft is all about innovation these days and, if CEO Satya Nadella has his way, the firm will be the company developers are itching to build for.

Nadella took to the stage at Microsoft’s annual developers conference Wednesday for a Q&A session to address developers’ concerns and explain why Microsoft is the company to watch in every dimension, both hardware and software.

When asked by an Android developer why he should consider using Windows, Nadella offered up three compelling reasons.

Surface Pro
Surface Pro

Microsoft, he said, has a “challenger mindset” which means the company plans to continually push for bigger and better things. Secondly, the company will “create the broadest platform opportunity in terms of sockets for you,” Nadella said, adding that Microsoft is “going to bet on that platform ourselves.”

Nadella also addressed a question on being competitive in the tablet market — a market currently dominated by Apple’s iPad.

Although Microsoft’s Surface tablet has been a flop thus far, Nadella is not giving up on it. Instead, he plans to “continue to innovate in driving what I think is the most productive tablet out there in the marketplace.”

“And especially in combination with Office, as we build out these native applications for the new platform, you will see us continue to strive to make Surface the most productive tablet out there in the market,” he said.

“We want our users to think about the Windows family of devices and the consistency of the user experience, and then from a developer perspective it’s the developer consistency, and that’s how we get very competitive.”

Nadella also answered questions about the firm’s vision for the future.

In the immediate future, Microsoft’s focus will be on mobile and the cloud, Nadella said.
“Our goal is to really build platforms, create the best end-user experiences, the best developer opportunities and IT infrastructure for this ubiquitous computing or mobile-first, cloud-first world.”

To read the Q&A session in its entirety, click here.