Real estate can be a challenging business. To compete you need to have solid marketing programs that keep you in front of prospective clients and ahead of the competition. A marketing plan built on effort, innovation and smart connections in a variety of industries is one of the keys to success in real estate.
The more people are talking about your realty business, the more referrals and business you will get. Do not take the basics of marketing for granted. Make signs pointing out properties for sale colorful and eye-catching. Use cartoon characters, colorful designs or anything you can think of to make your signs appealing, but keep it reasonably simple; the important information on the signs needs to be easily read. For open houses, provide signs that give a sense of urgency to the people driving by. Include words and phrases that indicate that the house could sell that day, such as "price reduced" or "motivated seller" so interested people feel the need to stop by immediately. Put up enough open house signs with directional arrows so that as many people as possible can find the open house.
Written and Online Literature
Your hand-out literature should be more than just a display of your listings. Include information to help both people who are house hunting who are thinking of listing their home. Make your marketing material a resource for people; provide listings of current properties for sale, track the trends locally and nationally and provide information about the local schools, for example. It is easy to dismiss a slogan as a cliche way of marketing, but a catchy slogan that people can easily associate with your agency helps increase your visibility in the public's eye. Try out a few slogans on some friends and family, and then proceed with the one that seems to be the most effective. All of this should tie-in to an effective and easy to navigate website. Your website address should be on every piece of literature you distribute and every advertisement you run. List all of your available properties on your website, offer advice for people looking to sell their homes and update the news section on a regular basis with helpful information. The key to a good website is constantly updating the information and making sure it is easy to use.
Real estate agents who work alone are not nearly as successful as those who have a network of professionals. Construction companies, employment agencies, local businesses and out-of-town real estate agencies are all good companies with which to establish a relationship. People frequently move in and out of communities. By creating an effective network of contacts you can be the real estate agent they call when someone wants to buy a home in your community. Network within your community as well by reaching out to mortgage brokers, lawyers, bankers and other people involved in the buying and selling of homes in your community. Referrals and word-of-mouth advertising are two of the most powerful ways of getting new business