Guerrilla marketing techniques apply an advertising strategy that uses inexpensive and original methods to communicate an idea or advertise a product. Guerrilla marketing methods use viral marketing and internet buzz to convey groundbreaking ideas. These ads have memorable aspects that make viewers want to share them with friends and family. Small accounting firms can reap the benefits of guerrilla marketing for a fraction of the cost of traditional advertising methods.
Online video-sharing sites such as YouTube and DailyMotion have enabled experts in fields from computer programming to makeup artistry to share their knowledge with the world. Businesses have also learned about the power of viral videos, which can often be produced and distributed for much less than the cost of a standard television commercial. Small accounting firms can share their insights into bookkeeping for small businesses by creating tutorial videos that can establish them as trusted experts to prospective customers.
Social media sites such as Facebook, Twitter and Instagram can be powerful marketing tools that let you reach wide audiences for little to no cost. Although most small accounting firms have a web site, many do not use it to its fullest marketing advantage. A targeted social media campaign that includes blog articles, Facebook promotions and Twitter updates can bring traffic to your website and qualified customers to your firm.
Email marketing campaigns are among the most cost-effective and most direct method for small accounting firms to promote their services to both current and prospective clients, according to StreamSend. Email messages are easy to create, simple to update and carry little to no overhead costs. Small business accountants can use existing email lists from their own clients or purchase lists of qualified potential customers from data vendors. The messages can be as direct or elaborate as needed and are guaranteed to reach the target audience.
Use of Humor
As a career choice, accounting carries the image of being humorless, stuffy and rigid. An effective way to create a memorable guerrilla marketing campaign for a small accounting firm is to tweak that image and build humor into the message. For instance, an ad that shows a person who surfs, skydives and drives a race car can display someone who has fun and takes risks. The ad can then show that same person as an accountant who takes risks in his personal life -- but not with a client's taxes.