Just as in any other business, leads are essential in attracting new customers. Without leads you'll have a hard time selling insurance or anything else, for that matter. One important factor to assess when purchasing insurance leads is your return on investment or conversion of leads into sales. Here's how to buy insurance leads.
Suggestions
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Research at least five insurance lead providers. Check each company's reputation in terms of service and quality of leads delivered. Establish whether the insurance lead company sells exclusive or nonexclusive leads. Exclusive insurance leads are those delivered only to you, while nonexclusive leads may be given to you and other clients. The better lead companies offer protection against insurance agents from the same company receiving the same lead.
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Compare the pricing among the lead providers. Take note of any deposit fees that may be charged. You should avoid lead companies that charge high deposit fees, as they may be trying to secure a large upfront payment in exchange for bad insurance leads. Expect to pay higher prices for exclusive leads generated in less than 24 hours. Older leads of 48 hours or more typically cost less money but are harder to convert into sales. Also, the higher quantity of insurance leads you purchase leads to a lower price per lead.
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Decide how often and what number of insurance leads you plan to purchase weekly and monthly. Some insurance lead providers have monthly minimums, which refer to the minimum amount of leads you're required to purchase each month. Create a budget for purchasing your insurance leads based on monthly minimums and your needs. Try to avoid companies that require you to purchase more than 10 leads at a time, at least until you verify the quality of the insurance leads being delivered.
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Check the lead provider's policy on returning bad leads. Clarify if there is a maximum number of bad lead claims you can make on a monthly or weekly basis. Most lead insurance companies allow bad lead claims of up to 15 percent monthly.
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Determine how your leads will be delivered to you before purchasing them. In most cases, insurance lead providers will deliver leads to your email account as soon as you complete your purchase. You must provide your credit or debit card information as compensation for your insurance leads.
Research at least five insurance lead providers. Check each company's reputation in terms of service and quality of leads delivered. Establish whether the insurance lead company sells exclusive or nonexclusive leads. Exclusive insurance leads are those delivered only to you, while nonexclusive leads may be given to you and other clients. The better lead companies offer protection against insurance agents from the same company receiving the same lead.
Compare the pricing among the lead providers. Take note of any deposit fees that may be charged. You should avoid lead companies that charge high deposit fees, as they may be trying to secure a large upfront payment in exchange for bad insurance leads. Expect to pay higher prices for exclusive leads generated in less than 24 hours. Older leads of 48 hours or more typically cost less money but are harder to convert into sales. Also, the higher quantity of insurance leads you purchase leads to a lower price per lead.
Decide how often and what number of insurance leads you plan to purchase weekly and monthly. Some insurance lead providers have monthly minimums, which refer to the minimum amount of leads you're required to purchase each month. Create a budget for purchasing your insurance leads based on monthly minimums and your needs. Try to avoid companies that require you to purchase more than 10 leads at a time, at least until you verify the quality of the insurance leads being delivered.
Check the lead provider's policy on returning bad leads. Clarify if there is a maximum number of bad lead claims you can make on a monthly or weekly basis. Most lead insurance companies allow bad lead claims of up to 15 percent monthly.
Determine how your leads will be delivered to you before purchasing them. In most cases, insurance lead providers will deliver leads to your email account as soon as you complete your purchase. You must provide your credit or debit card information as compensation for your insurance leads.
Tip
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To convert more insurance leads into sales, respond to your leads within 30 minutes of receiving them in your email inbox.
To convert more insurance leads into sales, respond to your leads within 30 minutes of receiving them in your email inbox.
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