How to Have a Successful Divorce Law Practice

Embarking on building a successful divorce law practice is both exciting and challenging. You can employ time-tested strategies in creating a thriving family law or divorce practice. Developing a successful law practice requires a comprehensive approach to marketing your services. By taking advantage of different opportunities to promote your professional services and abilities, you develop a growing pool of prospective clients. If you lay the proper foundation, you will be a sought-after divorce attorney in your community.          

Suggestions

1. Lease an office in an appropriate location. In working to create a successful divorce law practice, you cannot underestimate the importance of the location you select. Many lawyers fail to select strategically the location of their law offices. There are two primary considerations to keep in mind in this regard. First, because of the extremely personal nature of a divorce case, your office must be at a location that provides a comfortable environment for your clients. A plush office in a bustling office tower or complex is not the best option. An office in a less hectic, more relaxed setting is preferable. Second, consider proximity to the courthouse. A divorce attorney makes frequent (even daily) trips to court, and ease of access is important.
2. Market your divorce law practice using a comprehensive plan. Long gone are the days when a divorce lawyer need only place an ad in the Yellow Pages. A comprehensive approach to marketing your divorce law practice includes using online resources like a website and participation with different Net-based divorce law directory websites.
3. Use more traditional, real-world promotional resources as well. Included in this effort is the strategic placement of advertisements as well as targeted mailing.
4. Speak to civic groups and other organizations about the practice of divorce law. Because divorce impacts the lives of a significant segment of the population, a well-spoken attorney willing to speak about divorces and divorce law is sought after in your community. By speaking, you present yourself in the best light to an ever-increasing number of individuals who one day may require your legal assistance.
5. Request referrals from your current client base. Word of mouth is a paramount tool for recruiting new business in the legal profession, particularly in the divorce and family law arena. Obtaining referrals from satisfied clients is an essential element for building a divorce law practice.

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