How to Market a Consumer Bankruptcy Law Practice

Running a successful bankruptcy practice is not an easy task. Each year, thousands of new attorneys seek their fortune in this legal area. While some are successful, many struggle to find enough clients to make their practices profitable. Even worse, recent changes in bankruptcy law have led consumers to believe that bankruptcy is no longer a viable option. Fortunately, there are steps you can take to successfully market your services, so you will attract enough clients to make a good living.

Suggestions

1. Consider the needs of the residents in your area. Assess the unemployment rate and take note of foreclosure listings in the local newspaper. Also, research the business climate in your city. These factors will tell you whether a bankruptcy practice is needed in a particular area. If not, look for a different target market.
2. Attract attention by providing free information through local newspaper articles, radio talk shows and website content. Educate consumers about various aspects of financial management, including debt consolidation and bankruptcy. The information you provide will help establish you as an expert in your niche market.
3.  Gather leads via opt-in website and blog forms. After a potential client has read the valuable free information on your site, offer additional information in exchange for the person's name and email address. This gives you the ability to email additional information, sales copy and other items to potential clients.
4. Engage with potential clients through social media such as Facebook, MySpace and Twitter. These tools give you the opportunity to connect with people in a one-on-one setting so you can learn about their individual needs and financial circumstances. Social media also allows you to build a sense of trust, giving potential clients the confidence to contact you for in-person consultations.
5. Encourage referrals. After you have helped a client successfully obtain relief from his debts, ask the client to refer friends, family members and co-workers to you. Your satisfied clients can become free advertising sources, allowing you to obtain additional clients at no cost.

Tip

• Refrain from turning all of your social media communications into sales pitches. Clients want to see that there is a real person behind the practice. Don't be afraid to let your personality differentiate you from the thousands of other bankruptcy attorneys targeting your client base.

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